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Procurement Market Intelligence Report

Media Training & Coaching Services
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Media Training & Coaching Services?

What is the average price of Media Training & Coaching Services?

This procurement report includes pricing information to help you purchase Media Training & Coaching Services. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Media Training & Coaching Services been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Media Training & Coaching Services yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Media Training & Coaching Services?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Media Training & Coaching Services with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

ProcurementIQ estimates that there are about 17,600 suppliers of media training and coaching services currently operating in the United States. Market share concentration is low, with the top four suppliers generating less than 30.0% of total market revenue. The media training and coaching market is highly fragmented, and the overall... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Experience and Expertise

How long have you provided these products to your longest-tenured client?

What qualifications does your staff have and what measures do you take to keep those qualifications up to date?

What industry do you most commonly supply this product for?

To what extent will ordering multiple products from your firm allow me to save on costs?

What is your repeat business rate for businesses in my industry and how does that compare to your overall rates?

Supply Chain Risk

Over the past three years, what percentage of your revenue has been dedicated to raw input materials? How has that changed?

Has the availability of raw materials tightened due to the coronavirus outbreak?

Over the past three years, what percentage of your revenue has been dedicated to labor?

How have fluctuations in input prices affected the prices of your products during the past three years?

How do you mitigate sudden price increases in raw materials?

When input prices rise, how much of the cost is absorbed by you and how much is passed onto buyers?

How, if at all, has your supply chain been affected by import tariffs levied in 2018?


How do you manage regulatory change? Do you have regulation advisers or methods to track regulation?

How have changing regulations influenced your pricing now and how will the changes affect prices over the life our proposed agreement?

What ongoing training procedures do you provide for your staff?

Have you ever been found to be noncompliant with regulatory frameworks?

Amid widespread health concerns during the COVID-19 pandemic, what contingency plans are in place to mitigate risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?


How do you determine service value? Do you have a methodology in place for buyers to evaluate whether their training needs have been met?

Have you faced difficulties or challenges with previous clients? What happens if a client is unsatisfied with their service outcome?

Do you offer post-training consultation? Is this only offered for a limited time?

How have you responded to increasing demand for integrated media strategies? How do these related goods benefit buyers?


How long have you been in business? What experience do you have conducting media training in this sector?

Do you have any testimonials or case studies from previous clients attesting to your success?

Do you have existing relationships with news outlets or other media contacts? Do they assist with the training process?

What market research do you conduct to anticipate trends in media coaching?


How often does your company revise its courses or add new ones?

Has your firm adapted to changes in technology and the growth in social media? How so?

Do you have a standard structure for your training seminars? What percentage of time do you spend reviewing best practices, role-playing and critiquing?

Do you specialize in a particular form of media training? How do you handle training clients across a range of media forms such as print, radio or webcasts?

External Drivers

How do corporate profit levels affect demand for your media training and coaching services?

How will the rising number of businesses affect demand for your services? Will this put any constraints on your service capacity?

How does your firm adjust to potential volatility in demand?

How do you expect demand for media training and coaching services to change with the growth in advertising expenditure? How will this affect prices?


How many clients do you currently have? How do you retain clients for repeat purchases?

How have you established and maintained your market reputation? How do you evaluate your reputation within the market?

What steps have you taken in the past three years to set your company apart from others?

How expansive is your geographic reach? Do you have plans to expand your operations in the next three years?

Internal Costs

What cost controls do you have in place to deliver your services within budget? Can you adjust these controls based on the buyer's unique media training needs?

What percentage of your input costs is passed down to buyers? Do you adjust your fees for those buyers that do not require as many physical materials such as handbooks or videos?

How have you managed to maintain control over your wage expenses? How does this affect the quality of your staff?

How do you recruit, train and retain staff? What background expertise do you seek in potential consultants?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should specify their budget for media training and coaching services, if available.

Buyers should define payment schedules and methods.

Buyers should request detailed cost breakdowns for the various types of services requested.

Buyers can reference the Benchmark Price and Total Cost of Ownership sections of this report for assistance in creating a budget.

Selection Criteria

Buyers should evaluate vendors based on staff experience and qualifications.

Buyers should consider the reputation of the provider and references from previous clients of a similar size and scope.

Buyers should evaluate vendors' methodology and approach to conducting training.

Buyers should also evaluate vendors based on cost.

For additional details about selection criteria, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers should outline when proposals must be submitted.

Buyers should communicate to prospective suppliers when bid awards will be posted.

Buyers should state when the training courses will need to be offered.

Buyers should outline the length and terms of the contract and cancellation policy.

Evaluate major factors to mitigate risk

How risky is the supply chain?

Buyers face little supply chain risk when purchasing media training and coaching services. Purchased goods include media handbooks, written evaluations and video or audio recordings for clients to review after training is completed. Upstream suppliers provide office stationery, computers, IT consulting, software and commercial office space. The majority of upstream... Subscribe to learn more.