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Procurement Market Intelligence Report

Television Advertising
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Television Advertising?

What is the average price of Television Advertising?

This procurement report includes pricing information to help you purchase Television Advertising. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Television Advertising been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Television Advertising yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Television Advertising?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Television Advertising with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

ProcurementIQ estimates there are about 1,280 suppliers of television advertising. Of these suppliers, the top four collectively generate more than 50.0% of market revenue, indicating a high level of market share concentration. Heavy regulation is the predominant factor underscoring a high level of market share concentration. Suppliers are required to... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Advertising Policies

What is your cancellation policy for television advertising?

How far in advance must you receive advertising materials?

What type of performance reporting do you provide for your advertising?

What discounts do you offer to agencies? If I work with a media buyer, how much will my television advertising cost?

How do you compensate buyers if you are unable to air their advertisements? Do you reimburse their expenses or provide them makegoods as replacement time slots?

Client Base

What is the average retention rate among your clients?

Who are your top five clients and how long have they been your clients?

How diverse is your customer base? Do you serve buyers from different markets?

Have you ever experienced any major complaints from clients? If so, how did you address their concerns?

Can you provide a list of clients that are willing to give references on your behalf?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should indicate their total budget for television advertising.

Buyers should disclose the method they expect to use to purchase ad spots (up-front vs. scatter).

Selection Criteria

Buyers should give preference to vendors with a diverse selection of programs and dayparts to air television advertisements.

Buyers should evaluate the DMAs a supplier's channel can target.

Buyers should give preference to vendors that are capable of offering competitive pricing.

For a detailed list of key selection criteria, buyers should reference the Buying-Decision Scorecard of this report.

Project Schedule

Buyers should indicate the final date that bid queries and questions will be accepted to garner a response.

Buyers should explicitly state the date and time that completed bid proposals should be submitted for award consideration.

Buyers should specify the initial date(s) on which they expect television advertisements to be aired.

Evaluate major factors to mitigate risk

How risky is the supply chain?

Supply chain risk for television advertising suppliers is moderate. Upstream risk primarily stems from video production and postproduction suppliers, which inherit significant risk from the growing popularity of digital advertising over film and television media. This trend has placed increased competitive pressure on video production and postproduction providers as demand... Subscribe to learn more.