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Procurement Market Intelligence Report

Virtual Trade Show Software
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Virtual Trade Show Software?

What is the average price of Virtual Trade Show Software?

This procurement report includes pricing information to help you purchase Virtual Trade Show Software. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Virtual Trade Show Software been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Virtual Trade Show Software yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Virtual Trade Show Software?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Virtual Trade Show Software with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

Market share concentration is low in the virtual trade show software market, with the top four vendors accounting for less than 30.0% of market revenue in 2020. Because virtual trade show software is a young market, the majority of vendors are small software companies with less than $25.0 million in... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?


Who are your biggest competitors in the market? How does your pricing compare to theirs?

How do you differentiate yourself from your competitors to remain competitive in the market?

What discounts and deals are you willing to offer in order to secure my' business?

Are you experiencing fluctuations in demand as a result of the coronavirus outbreak? What measures are you taking to handle increased/reduced demand?


What feedback (both positive and negative) have you received regarding the user-friendliness of your software?

What is your process for developing and testing for user-friendliness?

Do you plan on making any upgrades in the near future to enhance the user-friendliness of your virtual trade show software? If so, what are they?

Do you offer demos or free trials in order for prospective clients to personally test the user-friendliness of your software?

How scalable is your virtual trade show software? How easy is it to upgrade my software package for future events should I require accommodation for a significantly greater number of attendees?

Customer Support

Through what channels can I contact customer support?

Will I be assigned a dedicated account manager?

During what hours is customer service available? Do you offer 24/7 support?

What kinds of support services does your customer support team offer?

How has your availability to provide support been affected by the coronavirus outbreak?

Amidst widespread health concerns, what contingency plans are in place to mitigate risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should reference the Benchmark Price and Total Cost of Ownership sections of this report for assistance in creating a budget.

Buyers should state their virtual trade show software budget.

Buyers should state their preferred payment schedule.

Buyers should inquire about the cost of additional services such as implementation and training.

Buyers should ask whether they are eligible for bundling discounts should they choose to purchase other software or services in conjunction with virtual trade show software.

Selection Criteria

Buyers should evaluate potential vendors based on their level of expertise and experience in the virtual trade show software market.

Buyers should evaluate potential vendors based on their level of experience working with clients similar to themselves in terms of industry and size.

Buyers should evaluate potential vendors based on their ability to meet the functional and technical requirements described in the RFP.

Buyers should evaluate potential vendors based on their ability to provide a superior level of customer service.

Buyers should evaluate potential vendors based on the price of their software.

For a detailed list of key selection criteria, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers must include the due date for proposals and the day they will announce the contract award.

Buyers should include key benchmark dates, such as the dates they plan on hosting their trade show(s).

Buyers should outline the terms of the contract and cancellation policy.

Evaluate major factors to mitigate risk

How risky is the supply chain?

Supply chain risk is low in the virtual trade show software market. Virtual trade show software providers primarily rely on other software solutions and upstream services, such as data processing and hosting services, IT consulting and intellectual property licensing, to develop their software. These upstream suppliers pose low supply chain... Subscribe to learn more.