Procurement Market Intelligence Report
Virtual Trade Show Software
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Virtual Trade Show Software Global Overview
Definition
Summary
Virtual trade show software can be used to host a variety of live networking events online, including trade shows. Common buyers of virtual trade show software include manufacturing firms, consumer electronics and technology providers, entertainment agencies, colleges and universities, and sports organizations, while suppliers are software providers.
This Report Includes:
- Virtual trade show software
- Virtual event software
Not in this Report:
- Perecorded online events
- In-person trade shows
- Videoconferencing software
Global Virtual Trade Show Software Procurement Trends
Discover the top international trends affecting procurement in the global Virtual Trade Show Software market.
Positive Trends
The DOJ proposes Google breakup in latest tech antitrust action
- In August, Google was found guilty of operating as a monopoly and engaging in anti-competitive practices through the operation of its search engine business.
- In response to this ruling the Department of Justice (DOJ) has stated it will seek a breakup of Google’s business segments, among other similarly harsh penalties. While the actual penalty Google receives must be approved by the judge, the DOJ’s proposed penalties signal a zero-tolerance policy toward tech monopolies.
- During the last few years, the Federal government has significantly increased its enforcement actions against major technology companies in an effort to contest the high level of market share concentration in this sector.
- These actions include high-profile anti-trust lawsuits against Amazon, Apple, and Meta, in addition to the case against Google. Consequently, the results of these lawsuits could significantly affect the structure of a wide range of tech markets.
Global Virtual Trade Show Software Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 Europe | 395 |
| #2 United States | 300 |
| #3 China | 195 |
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2
Geography Drilldown - US
Average Cost of Virtual Trade Show Software
United States
2026 Market Pricing$0.00 to $XXX.XX
per monthAverage Price
Prices in the Virtual Trade Show Software market range from $0.00 to $XXX.XX, depending on Features, Level of Customization, Number of Attendees and Payment Schedule. For example, lower prices are associated with Fewer features, whereas higher prices are associated with More features.
Need the scoop on international price trends?
Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Virtual Trade Show Software Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Virtual Trade Show Software market, prices in the US have grown 2.0% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more
United States (2022-2025)
United States (2025-2028)
Compound Annual Growth Rate
Wondering where prices are heading?
Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.
Cost Analysis - Total Cost of Ownership for Virtual Trade Show Software
Total cost of ownership is Low in the Virtual Trade Show Software market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs.
Negotiated Before
Installation
Implementation
Billed During
Training
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to 0.1 in the United States. Buyer power is most positively impacted by Price Driver Volatility. It is most negatively impacted by Recent Developments. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Buyer power forecasts: your glimpse into the future
Develop strategies for the upcoming year and identify unforeseen opportunities for buying now
- Actionable "Buy Now" and "Buy Later" insights
- Near-real-time updates to current and forecast Buyer Power Scores
- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as Low, which has a positive impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Software Publishers
- IT Consulting Firms
- Computer Manufacturers
2nd
Tier Suppliers
- Intellectual Property Licensing Firms
- Data Processing & Hosting Service Providers
- Semiconductor & Circuit Manufacturers
Biggest Virtual Trade Show Software Suppliers in the US by Revenue
The largest Virtual Trade Show Software vendors by revenue in the US are Nippon Telegraph and Telephone Corporation, Accelevents Inc. and Dura Software Inc. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Intrado Inc. | Global | Omaha, NE | 1,001-10,000 | < 5 | ||||
| Communique Conferencing, Inc. | Global | Reston, VA | 101-250 | < 5 | ||||
| Community Brands HoldCo LLC | Global | St. Petersburg, FL | 1,001-10,000 | < 5 | ||||
| vFairs LLC | International | Coppell, TX | 51-100 | < 5 | ||||
| Accelevents Inc. | National | Boston, MA | 25-50 | < 5 | ||||
| Dura Software Inc. | National | San Antonio, TX | 25-50 | < 5 | ||||
| GoExhibit Corporation | Local | Huntley, IL | 25-50 | < 5 | ||||
| GTR Holding Company Inc. | Global | San Diego, CA | 25-50 | < 5 | ||||
| Map Your Show LLC | National | Cincinnati, OH | 25-50 | < 5 | ||||
Looking for a list of suppliers by country?
Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.
Profit Analysis
The average profit margin across vendors in the Virtual Trade Show Software market is 32.3% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Wages. The cost trend for this component is falling, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
Moderate vendor financial risk does not have a significant impact on buyer power.
Supply chain risk is low because the most important inputs for software development can be distributed digitally. Low supply chain risk supports buyer power by contributing to a more stable purchasing environment.
Low market share concentration indicates no vendor has significant pricing power in the market. This market characteristic increases buyers’ ability to leverage competition between vendors to obtain more favorable pricing and contract terms.
The United States is a net importer of computers, importing more computers than it exports. However, this does not directly affect buyers as computers are purchased by vendors and not buyers.
Supplier Information
Accelevents Inc.
Accelevents Inc. is a private company operating nationally in the information sector. The company's offerings include virtual trade show software. Founded in 2014, the company is currently headquartered in Boston, Massachusetts, United States of America with an estimated 45 employees. Subscribe to learn more
Communique Conferencing, Inc.
Communique Conferencing, Inc. is a private company operating globally in the information sector. The company's offerings include virtual trade show software. Founded in 2001, the company is currently headquartered in Reston, Virginia, United States of America with an estimated 175 employees. Subscribe to learn more
Community Brands HoldCo LLC
Community Brands HoldCo LLC is a private company operating globally in the information sector. The company's offerings include virtual trade show software. Founded in 2017, the company is currently headquartered in St. Petersburg, Florida, United States of America with an estimated 2000 employees. Subscribe to learn more
Dura Software Inc.
Dura Software Inc. is a private company operating nationally in the information sector. The company's offerings include virtual trade show software. Founded in 2017, the company is currently headquartered in San Antonio, Texas, United States of America with an estimated 37 employees. Subscribe to learn more
GoExhibit Corporation
GoExhibit Corporation is a private company operating locally in the information sector. The company's offerings include virtual trade show software. Founded in 2005, the company is currently headquartered in Huntley, Illinois, United States of America with an estimated 35 employees. Subscribe to learn more
GTR Holding Company Inc.
GTR Holding Company Inc. is a private company operating globally in the information sector. The company's offerings include virtual trade show software. Founded in 1995, the company is currently headquartered in San Diego, California, United States of America with an estimated 37 employees. Subscribe to learn more
Hopin Ltd.
Hopin Ltd. is a Global operator providing Virtual Trade Show Software from their headquarters in London, ENG. This operator has a staff size of about 501-1,000 employees. According to ProcurementIQ estimates, Hopin Ltd. holds < 5% of market share... Subscribe to learn more
Intrado Inc.
Intrado Inc. is a private company operating globally in the information and administration, business support and waste management services sectors. The company's offerings include virtual trade show software, videoconferencing software, telephone answering services, call center services and press release Subscribe to learn more
Map Your Show LLC
Map Your Show LLC is a private company operating nationally in the information sector. The company's offerings include virtual trade show software. Founded in 2005, the company is currently headquartered in Cincinnati, Ohio, United States of America with an estimated 49 employees. Subscribe to learn more
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Procurement Management KPIs for the Virtual Trade Show Software Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Cost per Lead and Customer Effort Score. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Uptime and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Cost per Lead |
|
Cost per lead Cost per conversation |
The cost per lead helps buyers assess the cost-effectiveness of marketing campaigns such as virtual trade shows. Buyers should measure the cost per lead of their virtual trade show software. |
| Customer Effort Score |
|
Customer effort score Internal surveys Customer complaints |
Buyers can assess the ease of use of a software product by looking at the product’s customer effort score. Software that is easy to use will have a low customer effort score. |
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Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Experience and Expertise
How many years have you been operating in the virtual trade show market?
What is the average number of attendees of your clients' virtual trade shows?
Value-Added Services
How do your features provide a solution to my needs?
What features are most popular among current customers?
Software-Technology
To what extent do you customize a buyer's virtual event (e.g. company branding, virtual backgrounds)?
How long does it typically take you to customize a buyer's event? How does this vary according to the level of customization required?
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Virtual Trade Show Software RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should outline the details of their organization, including the number of employees, office locations, operating hours and the industry in which they operate.
Buyers should state their reasons for purchasing virtual trade show software and state the benefits they expect to receive from the software.
Statement Of Need
Buyers should provide a list of desired features.
Buyers should describe the level of customization they require.
Project Budget
Buyers should reference the Market Pricing and Total Cost of Ownership sections of this report for assistance in creating a budget.
Buyers should state their virtual trade show software budget.
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We display average pricing information, trends and market data.
Our Reports include:
- Opportunity assessment
- Market dynamics
- Recent developments
- Positive and warning trends
- Buyer power levers
- Price environment and market pricing
- Geographic wage rates
- Global market updates
- Total cost of ownership
- Cost structure benchmarks and analysis
- Supply chain and vendors
- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
- Vendor management and KPIs
- Sourcing strategy guidance
