Procurement Market Intelligence Report

Videoconferencing Software
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Videoconferencing Software Global Overview

Definition

Summary

Videoconferencing software is designed to serve multiple locations and conferences rather than individuals. The software allows for real-time audio and video communication and provides users with meeting and collaboration tools. Key buyers of videoconferencing software include government agencies, consulting firms, educational institutions, and healthcare facilities.

This Report Includes:

  • Virtual Meeting Software
  • Virtual Classroom Software

Not in this Report:

  • Videoconferencing Hardware
  • Video Telephone Services
  • Free Versions of Videoconferencing Software

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Global Videoconferencing Software Procurement Trends

Discover the top international trends affecting procurement in the global Videoconferencing Software market.

Warning Trends


The European Union’s Artificial Intelligence (AI) Act enters into force

  • In August 2024, the European Union (EU) began enforcing its new regulation on artificial intelligence. Although EU legislation, the act will have a major effect on global technological companies operating in the AI space, similar to the General Data Protection regulation.
  • The legislation aims to apply a risk-based framework to AI regulation, meaning different AI applications will be treated differently. The law applies a general ban for “unacceptable” uses, such as social scoring and predictive policing.
  • For general-purpose AI models, companies will be required to comply with EU copyright law and intellectual property provisions, carry out regular testing, issue transparency disclosures, and implement adequate cybersecurity protections. For “high-risk” AI applications, such as autonomous vehicles, medical devices, financial services, and biometric identification systems, companies must meet stricter requirements in terms of risk-mitigation systems, documentation, human oversight, and cybersecurity.
  • Companies that breach the AI Act may face fines ranging from 7.5 million euros or 1.5% of global annual revenues to 35.0 million euros or 7.0% of global annual revenues, whichever amount is higher.
  • While the blanket ban on unacceptable systems entered into force in February 2025, most of the obligations do not take effect for a full year. In August 2025, requirements for general-purpose AI will come into effect, and in August 2026, obligations for high-risk AI systems will be enforced.

Neutral


GSA memo asks agencies to review consulting contracts

  • The General Services Administration (GSA) recently issued a memorandum asking government agencies to review their consulting contracts with the ten highest-paid firms. The ten firms are Accenture PLC (Accenture Federal Services), Booz Allen Hamilton Inc., CGI Group Inc. (CGI Federal), Deloitte Touche Tohmatsu (Deloitte Consulting), General Dynamics Corporation (General Dynamics IT), Guidehouse Inc., Huntington Ingalls Industries Inc. (HII Mission Technologies), International Business Machines Corporation (IBM), Leidos Holdings, Inc., and Science Applications International Corporation, Inc. (SAIC).
  • The memo states that agencies are strongly encouraged to cut non-essential consulting contracts, providing a list of those intended to be terminated by March 7, 2025. By April 19, 2025, agencies must submit their reviews of non-GSA consulting service contracts.
  • According to the GSA, the ten consulting firms identified are set to receive $65.0 billion in fees in 2025. The Department of Defense (DoD) has stated its intention to terminate or descope contracts non-essential to the DoD’s purposes; some of the largest market players with high-value DoD contracts include Booz Allen Hamilton, Deloitte, and Accenture.
  • According to the Government Accountability Office, in the fiscal year 2023, government agencies spent $478.0 billion on services, with the DoD accounting for $230.0 billion and non-defense agencies accounting for the rest. The DoD spent $21.3 billion on support, professional, and engineering and technical services, while non-defense agencies spent $21.4 billion on professional services, which includes consulting, training, and support services.
  • The Department of Veterans Affairs (VA) initially cancelled 875 contracts (amounting to around $2.0 billion) but has currently paused efforts. However, contract terminations across most agencies are expected to continue.

Positive Trends


The DOJ proposes Google breakup in latest tech antitrust action

  • In August, Google was found guilty of operating as a monopoly and engaging in anti-competitive practices through the operation of its search engine business.
  • In response to this ruling the Department of Justice (DOJ) has stated it will seek a breakup of Google’s business segments, among other similarly harsh penalties. While the actual penalty Google receives must be approved by the judge, the DOJ’s proposed penalties signal a zero-tolerance policy toward tech monopolies.
  • During the last few years, the Federal government has significantly increased its enforcement actions against major technology companies in an effort to contest the high level of market share concentration in this sector.
  • These actions include high-profile anti-trust lawsuits against Amazon, Apple, and Meta, in addition to the case against Google. Consequently, the results of these lawsuits could significantly affect the structure of a wide range of tech markets.

Global Videoconferencing Software Market - Suppliers by Region

Country/Region Number of Suppliers
#1 Europe 235
#2 United States 150
#3 South America 100

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  • Canada
  • United States
  • Mexico
  • Latin America
  • South America
  • India
  • China
  • Europe
  • Africa & Middle East
  • Australi & New Zealand
  • Oceania & Southeast Asia

Geography Drilldown - US & Europe

Average Cost of Videoconferencing Software

United States

2026 Market Pricing
$5.00 to $XXX.XX
per host per month

Europe

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Average Price

Prices in the Videoconferencing Software market range from $5.00 to $XXX.XX, depending on Features, Maximum Number of Participants, Subscription Period Length and Supplier Reputation. For example, lower prices are associated with Basic videoconferencing & chat functionalities ($5.00 to $16.00), whereas higher prices are associated with Unlimited meeting recording ($15.00 to $100), File transfer capabilities ($8.00 to $100), Application integrations ($14.00 to $100), Webinar & breakout room functionalities ($20.00 to $100) and Phone services ($12.00 to $100).

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Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.

Videoconferencing Software Category Price Trends

Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Videoconferencing Software market, prices in the US have grown 1.5% from 2022 to 2025. Meanwhile, the recent three-year CAGR for Europe is +1.4%.

United States (2022-2025)

1.5%
Compound Annual Growth Rate

Europe (2022-2025)

1.4%

Compound Annual Growth Rate

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Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.

Cost Analysis - Total Cost of Ownership for Videoconferencing Software

Total cost of ownership is Low in the Videoconferencing Software market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Cancellations may raise the total cost of ownership unexpectedly.

Negotiated Before

Customization

Buyers seeking specialized features, such as the ability to host meetings with over 250 participants or automatic meeting transcription, will have to pay a higher subscription fee.

Billed During

Hardware

To effectively use videoconferencing software, users need computers, cameras, and microphones. As a result, buyers may need to purchase these items in tandem with their purchase of videoconferencing software.

Unforeseen

Cancellations

Buyers who have purchased a long-term subscription for videoconferencing software will likely face cancellation fees should they choose to end their contract early.

Buyer Power in Procurement Negotiations

In 2026, buyer power amounts to -0.0 in the United States. Buyer power is most positively impacted by Forecast Price Trend. It is most negatively impacted by Switching Costs. Subscribers can access details on eight other factors that impact buyer power. Learn more

United States

-0.0

Europe

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Buyer power forecasts: your glimpse into the future

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  • Actionable "Buy Now" and "Buy Later" insights
  • Near-real-time updates to current and forecast Buyer Power Scores
  • Methodology and weightings for Buyer Power Score Components

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Supply Chain Risk

The average level of supply chain risk is assessed as Low, which has a positive impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:

1st

Tier Suppliers

  • Software Publishers
  • IT Consulting Firms
  • Computer Manufacturers
  • Operating System & Productivity Software Publishers

2nd

Tier Suppliers

  • Intellectual Property Licensing Firms
  • Office Stationery Manufacturers
  • Computer & Software Wholesalers
  • Semiconductor Manufacturers
  • Telecom Networking Equipment Manufacturers

Biggest Videoconferencing Software Suppliers in the US by Revenue

The largest Videoconferencing Software vendors by revenue in the US are Internet MegaMeeting, LLC., Logmein, Inc. and Microsoft Corporation. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more

Supplier Operational Size Headquarters Number of Employees Market Share (%) Market Share Performance (3yr trend) Total Revenue ($ million) Profit Level (%) Risk Level
Logmein, Inc. BOSTON, MA 1,001-10,000 10-15
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Cisco Systems, Inc. Global SAN JOSE, CA >10,000 15-20
Zoom Video Communications, Inc. SAN JOSE, US 1,001-10,000 15-20
Microsoft Corporation Global Redmond >10,000 20-25
Alphabet Inc. Global MOUNTAIN VIEW >10,000 5-10
Salesforce.Com, Inc. Global SAN FRANCISCO >10,000 5-10
TeamViewer GmbH Global Göppingen, DE 501-1,000 5-10
International Business Machines Corporation Global ARMONK >10,000 < 5
Intrado Inc. Global Omaha, NE 1,001-10,000 < 5

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Profit Analysis

The average profit margin across vendors in the Videoconferencing Software market is 17.2% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Overhead. The cost trend for this component is rising, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more

Vendor & Supply Chain Analysis

Average vendor risk is low as most of the major players in this market benefit from strong profit and diversified revenue streams.

Market share concentration is high in the videoconferencing software market, thus limiting the number of vendors buyers can source from and, in turn, market competition.

Because few physical inputs are needed to produce and distribute software, there is little risk that changes in the upstream supply chain will significantly affect videoconferencing software prices.

Price- and feature-based competition in this market is high because there is little to differentiate videoconferencing software beyond these points of comparison.

The pace of regulatory change in the videoconferencing software market is slow, meaning buyers face little risk of price changes caused by new regulations.

The US is a net importer of computers and computer hardware. As a result, e-mail marketing software vendors have easy access to a global supply base when sourcing the equipment necessary to design and host this software, reducing supply chain risk.

Supplier Information

Logmein, Inc.

Logmein, Inc. is a public company operating in the information sector. The company's offerings include hosted pbx services and videoconferencing software. Founded in 2020, the company is currently headquartered in BOSTON, Massachusetts, United States of America with an estimated 2760 employees. Subscribe to learn more

Cisco Systems, Inc.

Cisco Systems, Inc. is a public company operating globally in the manufacturing, information and professional, scientific and technical services sectors. The company's offerings include rail signaling systems, office phones, print servers, computer servers, database management systems. Founded in 1984, the... Subscribe to learn more

Zoom Video Communications, Inc.

Zoom Video Communications, Inc. is a public company operating in the information sector. The company's offerings include videoconferencing software. Founded in 2020, the company is currently headquartered in SAN JOSE, United States of America with an estimated 8484 employees. Subscribe to learn more

Microsoft Corporation

Microsoft Corporation is a technology company offering digital technology and artificial intelligence (AI) to businesses and individuals worldwide. It develops cloud-based solutions that deliver customers with software, services, platforms, and content and provides solution support and consulting services.... Subscribe to learn more

Alphabet Inc.

Alphabet Inc. is an Internet technology company offering various products, services, and solutions spanning computing, search, cloud, and online advertising technologies. It organizes its business into three segments: the Google Services Segment, which includes ads, Android, Chrome, hardware (including Fitbit,... Subscribe to learn more

Salesforce.Com, Inc.

Salesforce.Com, Inc. is a public company operating globally in the information and administration, business support and waste management services sectors. The company's offerings include e-mail marketing software, help desk & call center software, website analytics software, sales & marketing software, grants... Subscribe to learn more

TeamViewer GmbH

TeamViewer GmbH is a private company operating globally in the information sector. The company's offerings include videoconferencing software. Founded in 2005, the company is currently headquartered in Göppingen, Germany with an estimated 750 employees. Subscribe to learn more

8x8, Inc.

8x8, Inc./DE/ is a global provider of integrated customer experience and business communications solutions to enterprises. It delivers a cloud-native 8x8 Platform for Customer Experience (CX), which integrates voice, video, messaging, and team collaboration channels into a single architecture. It serves mid-market,... Subscribe to learn more

Enghouse Systems Ltd

Enghouse Systems Ltd is a public company operating globally in the manufacturing and information sectors. The company's offerings include interactive voice response software, help desk & call center software, videoconferencing software and phone & video conference equipment. Founded in 1984, the company is... Subscribe to learn more

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Procurement Management KPIs for the Videoconferencing Software Market

Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Average Resolution Time and Employee Engagement. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Platform Availability and other factors.

KPI Level of Importance (1-5) Measurements Key Considerations
Average Resolution Time

Average time to resolve a minor issue

Average time to resolve a major issue

The supplier’s ability to resolve technical problems quickly and effectively is key for maximizing the usefulness of videoconferencing software.

Vendors should be able to resolve minor issues within four hours and major issues within two business days.

Employee Engagement

Number of meetings

Average number of participants per meeting

To ensure that the videoconferencing software subscription is providing value to the buyer’s organization, buyers should assess how many employees are making use of the software.

Both the average number of participants per meeting and the total number of meetings held can give buyers a good idea of how many employees are using the software and how often they are using it.

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Questions to Ask During Procurement Negotiations

How can I gain leverage during negotiations?

Features

Does your software enable meeting recording, and is there an extra charge for this capability?

Can users upload and share files using your videoconferencing software?

Integration

With which programs and platforms is your videoconferencing software compatible?

What steps does your company take to assist buyers during the integration process?

Accessibility

On which devices can I access your videoconferencing software?

On which operating systems can I access your videoconferencing software?

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Videoconferencing Software RFP Guidelines

What should my RFP include?

Organizational Overview

Buyers should outline details of their organization, including the number of employees, office locations and operating hours.

Buyers should state their reasons for purchasing videoconferencing software and state the benefits they expect to receive from the software.

Statement Of Need

Buyers should provide a list of desired features (e.g., the ability to record the conference, and the ability to zoom in on the presenter).

Buyers should state the number of users that must gain access to the videoconferences.

Project Budget

Buyers should reference the Market Pricing and Total Cost of Ownership sections of this report for assistance in creating a budget.

Buyers should state their videoconferencing software budget.

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