Procurement Market Intelligence Report
Computer Displays
Sourcing Guide & Market Intelligence
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Computer Displays Global Overview
Definition
Summary
This report is intended to assist buyers of computer displays, which are electronic visual displays for computers. Computer monitors include a display device, circuitry, and an enclosure. The two main types of screens available are liquid-crystal display (LCD) and cathode ray tube (CRT) display. Primary suppliers include manufacturers and retailers.
This Report Includes:
- Computer Displays
- Computer Display Installation
Not in this Report:
- All-in-One Computers
- Televisions
Global Computer Displays Procurement Trends
Discover the top international trends affecting procurement in the global Computer Displays market.
Warning Trends
Tariffs to escalate prices for electronics and computing equipment
- The Trump administration’s reciprocating tariffs, which will increase the tariff on all products imported from nearly all US trade partners, are set to take effect on August 7 and are likely to drive price increases across a wide range of sectors.
- The United States is highly reliant on imported electronics, communication equipment, and computing devices, having imported more than $472 billion worth of electronics in 2024, or about half of the total domestic supply. Starting August 7, imports from key computer and electronics producers such as China (54,0%), Japan (15.0%), South Korea (15.0%), Thailand (19.0%), Vietnam (20.0%), and Taiwan (20.0%) will be subject to new tariff rates. Trade deals for many countries are still being negotiated, and these rates are subject to change.
- For this reason, the US electronics industry is highly exposed to price increases and supply chain disruptions when the tariffs take effect. For example, the cost of iPhones, which are predominantly manufactured in China, could rise by as much as 43.0% in response to tariffs, according to projections by Rosenblatt Securities.
- Overall, the Yale Budget Lab anticipates tariffs will increase the average cost of computers and electronics by 18.7% in the short term.
- The tariffs exempt semiconductors, limiting the cost increases for domestic electronics manufacturers, but the lack of domestic electronics assembly capacity means that this exemption will have a limited effect.
Russian invasion of Ukraine is putting additional strain on US chip supply
- Until recently, the United States sourced nearly all of its neon gas (an essential material in the laser imprinting process to produce semiconductors) from Ukrainian and Russian producers. Previous conflicts between the two nations, specifically related to the Crimea conflict in 2014, resulted in a nearly 600.0% increase in the price of neon.
- The Russian Ministry of Industry and Trade announced in early June that it would be limiting neon gas exports as part of its sanctions against countries it views as unfriendly. This move will add to lead times and prices for neon.
- Downstream semiconductor manufacturers keep stockpiles of neon gas that have allowed them to continue manufacturing chips, though it is unknown how long these stockpiles will last. Semiconductor manufacturers will likely pay higher prices for neon gas outside Ukraine as global supplies dwindle.
Global Computer Displays Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 Oceania & Southeast Asia | 460,430 |
| #2 Europe | 302,710 |
| #3 United States | 122,060 |
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2
Geography Drilldown - US
Average Cost of Computer Displays
United States
2026 Market Pricing$45.00 to $X,XXX.XX
per computer displayAverage Price
Prices in the Computer Displays market range from $45.00 to $X,XXX.XX, depending on Size, Resolution and Pixel Response Rate. For example, lower prices are associated with Small size (e.g., 17 to 24 inches) ($65.00 to $700 per display), whereas higher prices are associated with Large size (e.g., 27-42 inches) ($200 to $2,500 per computer display).
Need the scoop on international price trends?
Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Computer Displays Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Computer Displays market, prices in the US have grown 1.5% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more
United States (2022-2025)
United States (2025-2028)
Compound Annual Growth Rate
Wondering where prices are heading?
Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.
Cost Analysis - Total Cost of Ownership for Computer Displays
Total cost of ownership is Medium in the Computer Displays market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Delays may raise the total cost of ownership unexpectedly.
Negotiated Before
Transportation
Unforeseen
Delays
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to -2.2 in the United States. Buyer power is most positively impacted by Recent Developments. It is most negatively impacted by Product Specialization. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Buyer power forecasts: your glimpse into the future
Develop strategies for the upcoming year and identify unforeseen opportunities for buying now
- Actionable "Buy Now" and "Buy Later" insights
- Near-real-time updates to current and forecast Buyer Power Scores
- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as Medium, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Computer & Packaged Software Wholesalers
- Semiconductor & Circuit Manufacturers
2nd
Tier Suppliers
- Software Publishers
- Computer Manufacturers
- Semiconductor Machinery Manufacturers
Biggest Computer Displays Suppliers in the US by Revenue
The largest Computer Displays vendors by revenue in the US are Sony Corporation, BenQ Corporation and Staples Inc. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Hp inc. | Global | PALO ALTO | >10,000 | 10-15 | ||||
| Samsung Electronics Co Ltd | Global | Suwon-si, KR | >10,001 | 5-10 | ||||
| Acer Inc. | Global | New Taipei City, TX | 1,001-10,000 | 5-10 | ||||
| Dell Technologies Inc. | Global | ROUND ROCK | >10,000 | 5-10 | ||||
| Sony Corporation | Global | Tokyo, USA | >10,001 | < 5 | ||||
| Amazon.Com, Inc. | Global | Seattle | >10,000 | < 5 | ||||
| ASUSTek Computer Inc. | Global | Taipei, TW | >10,001 | < 5 | ||||
| Lenovo Group Limited | Global | Hong Kong, CN | >10,001 | < 5 | ||||
| BenQ Corporation | Global | Taipei, TW | 1,001-10,000 | < 5 | ||||
Looking for a list of suppliers by country?
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Profit Analysis
The average profit margin across vendors in the Computer Displays market is 5.5% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Purchases. The cost trend for this component is rising, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
Moderate vendor financial risk somewhat hurts buyer power by increasing the risk of a discontinuity of service, although low product specialization in this market helps mitigate this risk by ensuring buyers will have access to a variety of comparable suppliers.
Moderate market share concentration usually harms buyer power by reducing competition between vendors, but suppliers still compete heavily with one another on price due to the low level of product specialization and heavy import competition.
Moderate supply chain risk detracts from buyer power by increasing the risk of supply disruptions, price fluctuations, and the loss of a preferred supplier.
The United States is a net importer of computer displays, meaning it imports more displays than it exports. This adds risk for buyers as currency exchange rates and trade policies can effect the supply of computer displays entering the market.
Supplier Information
Hp inc.
HP Inc. is a provider of diversified technology products. It offers personal computing, digital access devices, imaging and printing products, and related solutions. It sells and markets to individual consumers, small and medium-sized businesses, and large enterprises across healthcare, education, retail,... Subscribe to learn more
Acer Inc.
Acer Inc. is a public company operating globally in the manufacturing sector. The company's offerings include computer motherboards, laptop computers, desktop computers, tablet computers, computer displays. Founded in 1976, the company is currently headquartered in New Taipei City, Texas, Taiwan with an estimated... Subscribe to learn more
Dell Technologies Inc.
Dell Technologies Inc. is a global provider of comprehensive information technology solutions, products, and services. It organizes its business into two segments: the Infrastructure Solutions Group, which offers multi-cloud and big data solutions to simplify, streamline, and automate cloud operations, and... Subscribe to learn more
Samsung Electronics Co Ltd
Samsung Electronics Co Ltd is a public company operating globally in the manufacturing sector. The company's offerings include battery energy storage systems, central processing units, smartphones, solid state drives, flash memory devices. Founded in 1969, the company is currently headquartered in Suwon-si,... Subscribe to learn more
Amazon.Com, Inc.
Amazon.com, Inc. is a global e-commerce company that offers a range of consumer products and services through online and physical stores. It resells merchandise and content and offers products from third-party sellers. It also manufactures and sells electronic devices and develops and distributes media content.... Subscribe to learn more
ASUSTek Computer Inc.
ASUSTek Computer Inc. is a public company operating globally in the manufacturing sector. The company's offerings include graphics & video accelerator cards, computer motherboards, network attached storage devices, laptop computers, desktop computers. Founded in 1989, the company is currently headquartered... Subscribe to learn more
BenQ Corporation
BenQ Corporation is a private company operating globally in the manufacturing sector. The company's offerings include computer displays. Founded in 1984, the company is currently headquartered in Taipei, Taiwan with an estimated 5500 employees. Subscribe to learn more
Lenovo Group Limited
Lenovo Group Limited is a public company operating globally in the manufacturing, real estate & rental & leasing and professional, scientific & technical services sectors. The company's offerings include smartphones, hard disk drives, laptop computers, desktop computers, computer servers. Founded in 1997,... Subscribe to learn more
Sony Corporation
Sony Corporation is a public company operating globally in the manufacturing sector. The company's offerings include smartphones, office phones, flash memory devices, e-reader devices, computer displays. Founded in 2002, the company is currently headquartered in Tokyo, United States of America, Japan with... Subscribe to learn more
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Procurement Management KPIs for the Computer Displays Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Average Response Time and Customer Effort Score. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Support and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Average Response Time |
|
Cumulative number of queries Cumulative response time |
The average response time is an important indicator of the responsiveness of a supplier’s customer support staff. A low average response time means that queries are being responded to quickly, which can help to minimize downtime. |
| Customer Effort Score |
|
Number of people surveyed Cumulative customer effort score |
The customer effort score assesses how much effort customers must put into getting their problems resolved. A low customer effort score signifies that it is relatively easy for customers to interact with support staff and get their problems resolved. |
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Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Logistics
What are your shipping rates to my facilities? Do shipping rates vary if I need more than one computer display shipped to more than one location?
Where are your distribution facilities located domestically and internationally?
Competition
What is your reputation like among competitors and customers, and how have you developed it?
Do you offer any value-added products or services related to computer displays that your competitors do not?
Supply Chain Risk
In the past three years, what percentage of your revenue has been dedicated to raw input materials? How has that changed?
In the past three years, what percentage of your revenue has been dedicated to labor? Do labor costs fluctuate seasonally?
The ultimate prep for procurement negotations
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Computer Displays RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should provide an overview of their company, including number of employees and geographic regions where they operate.
Buyers should state the type(s) of computer display(s) they desire.
Statement Of Need
Buyers should specify exact counts of the types of computer displays they need.
Buyers should specify the size of the computer displays they wish to purchase.
Project Budget
Buyers should specify the total budget for the computer display(s) they wish to purchase.
Buyers should include details about per-unit spending expectations and limitations.
The RFP process made easy
Find out how you can access RFP templates for 800+ procurement categories to start writing better, more consistent RFPs.
We display average pricing information, trends and market data.
Our Reports include:
- Opportunity assessment
- Market dynamics
- Recent developments
- Positive and warning trends
- Buyer power levers
- Price environment and market pricing
- Geographic wage rates
- Global market updates
- Total cost of ownership
- Cost structure benchmarks and analysis
- Supply chain and vendors
- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
- Vendor management and KPIs
- Sourcing strategy guidance
