Procurement Market Intelligence Report
Tablet Computers
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Tablet Computers Global Overview
Definition
Summary
Tablet computers, or tablets, are portable personal computers contained within a single surface and require the use of a finger or stylus to operate rather than a keyboard or mouse. Buyers include consumers, schools and universities, government agencies and many types of businesses. Key suppliers include manufacturers and wholesalers.
This Report Includes:
- Portable Personal Computers
- Tablets
Not in this Report:
- Personal Desktop Computers
- Laptops
- Smartphones
Global Tablet Computers Procurement Trends
Discover the top international trends affecting procurement in the global Tablet Computers market.
Warning Trends
Tariffs to escalate prices for electronics and computing equipment
- The Trump administration’s reciprocating tariffs, which will increase the tariff on all products imported from nearly all US trade partners, are set to take effect on August 7 and are likely to drive price increases across a wide range of sectors.
- The United States is highly reliant on imported electronics, communication equipment, and computing devices, having imported more than $472 billion worth of electronics in 2024, or about half of the total domestic supply. Starting August 7, imports from key computer and electronics producers such as China (54,0%), Japan (15.0%), South Korea (15.0%), Thailand (19.0%), Vietnam (20.0%), and Taiwan (20.0%) will be subject to new tariff rates. Trade deals for many countries are still being negotiated, and these rates are subject to change.
- For this reason, the US electronics industry is highly exposed to price increases and supply chain disruptions when the tariffs take effect. For example, the cost of iPhones, which are predominantly manufactured in China, could rise by as much as 43.0% in response to tariffs, according to projections by Rosenblatt Securities.
- Overall, the Yale Budget Lab anticipates tariffs will increase the average cost of computers and electronics by 18.7% in the short term.
- The tariffs exempt semiconductors, limiting the cost increases for domestic electronics manufacturers, but the lack of domestic electronics assembly capacity means that this exemption will have a limited effect.
China bans exports of rare minerals to the United States
- On December 4, China announced a ban on all exports of gallium, germanium, graphite, and antimony to the United States, escalating existing trade restrictions on these materials.
- China is the leading global producer of each of these metals, producing 98.3%, 67.9%, 62.0%, and 48.2%, respectively, of the world’s gallium, germanium, graphite, and antimony supplies, respectively.
- The United States can still access these resources from other trade partners who make up most of the remaining global supply of the impacted commodities, such as Canada, Japan, and Brazil.
- However, the loss of supply from China, the leading producer of these materials, will increase prices and supply chain risk in a range of markets that rely on the affected metals, such as the semiconductor, batteries, and solar cell markets.
- China’s export ban on these materials is in retaliation to expanded US export bans on advanced semiconductor manufacturing equipment and technologies to China announced two days prior. This ongoing trade dispute adds further uncertainty to technology markets, which are often reliant on components and materials exported from China.
Positive Trends
The DOJ proposes Google breakup in latest tech antitrust action
- In August, Google was found guilty of operating as a monopoly and engaging in anti-competitive practices through the operation of its search engine business.
- In response to this ruling the Department of Justice (DOJ) has stated it will seek a breakup of Google’s business segments, among other similarly harsh penalties. While the actual penalty Google receives must be approved by the judge, the DOJ’s proposed penalties signal a zero-tolerance policy toward tech monopolies.
- During the last few years, the Federal government has significantly increased its enforcement actions against major technology companies in an effort to contest the high level of market share concentration in this sector.
- These actions include high-profile anti-trust lawsuits against Amazon, Apple, and Meta, in addition to the case against Google. Consequently, the results of these lawsuits could significantly affect the structure of a wide range of tech markets.
Global Tablet Computers Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 Oceania & Southeast Asia | 15,185 |
| #2 China | 11,125 |
| #3 Europe | 9,985 |
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2
Geography Drilldown - US
Average Cost of Tablet Computers
United States
2026 Market Pricing$50.00 to $X,XXX.XX
per tablet computerAverage Price
Prices in the Tablet Computers market range from $50.00 to $X,XXX.XX, depending on Brand name, Size, Storage capacity and Speed. For example, lower prices are associated with Generic tablet computers ($80 to $500), whereas higher prices are associated with Reputable brand names ($550 to $2000).
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Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Tablet Computers Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Tablet Computers market, prices in the US have grown 0.5% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more
United States (2022-2025)
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Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.
Cost Analysis - Total Cost of Ownership for Tablet Computers
Total cost of ownership is Medium in the Tablet Computers market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs.
Billed During
Hardware
Software
Insurance
Training
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to -1.9 in the United States. Buyer power is most positively impacted by Market Share Concentration. It is most negatively impacted by Product Specialization. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Buyer power forecasts: your glimpse into the future
Develop strategies for the upcoming year and identify unforeseen opportunities for buying now
- Actionable "Buy Now" and "Buy Later" insights
- Near-real-time updates to current and forecast Buyer Power Scores
- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as Very High, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Semiconductor & Circuit Manufacturers
- Wire & Cable Manufacturers
- Aluminum Processing Plant Operators
2nd
Tier Suppliers
- Circuit Board & Electronic Component Manufacturers
- Copper Processors
- Software Publishers
Biggest Tablet Computers Suppliers in the US by Revenue
The largest Tablet Computers vendors by revenue in the US are CDW Corporation, Acer Inc. and Microsoft Corporation. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Amazon.Com, Inc. | Global | Seattle | >10,000 | 10-15 | ||||
| Samsung Electronics Co Ltd | Global | Suwon-si, KR | >10,001 | 15-20 | ||||
| Apple Inc. | Global | CUPERTINO | >10,000 | 25+ | ||||
| Lenovo Group Limited | Global | Hong Kong, CN | >10,001 | 5-10 | ||||
| CDW Corporation | Global | VERNON HILLS, IL | >10,000 | 5-10 | ||||
| ASUSTek Computer Inc. | Global | Taipei, TW | >10,001 | < 5 | ||||
| Alphabet Inc. | Global | MOUNTAIN VIEW | >10,000 | < 5 | ||||
| Microsoft Corporation | Global | Redmond | >10,000 | < 5 | ||||
| Acer Inc. | Global | New Taipei City, TX | 1,001-10,000 | < 5 | ||||
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Profit Analysis
The average profit margin across vendors in the Tablet Computers market is 5.0% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Purchases. The cost trend for this component is falling, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
Tablet manufacturers rely heavily on semiconductors and other various electronic devices. As a result, the tablet computers market is experiencing high supply chain risk due to the current semiconductor shortage.
Collectively, the top four manufacturing firms account for more than 50.0% of market revenue, indicating a high level of concentration. In fact, Apple alone comprises an estimated 32.2% of the market.
While the largest suppliers in the market are financially stable, smaller suppliers contend with lower profit margins and are less able to easily absorb supply chain disruptions such as the ongoing semiconductor shortage, thereby leading to moderate vendor risk on average.
The United States is a net importer of tablet computers, meaning it imports more tablets than it exports. While lower manufacturing costs abroad drive down prices for imported tablets, relying on imports can lead to potential shortages or price increases if there are supply chain disruptions due to geopolitical tensions, trade disputes, or global crises.
Supplier Information
Amazon.Com, Inc.
Amazon.com, Inc. is a global e-commerce company that offers a range of consumer products and services through online and physical stores. It resells merchandise and content and offers products from third-party sellers. It also manufactures and sells electronic devices and develops and distributes media content.... Subscribe to learn more
Samsung Electronics Co Ltd
Samsung Electronics Co Ltd is a public company operating globally in the manufacturing sector. The company's offerings include battery energy storage systems, central processing units, smartphones, solid state drives, flash memory devices. Founded in 1969, the company is currently headquartered in Suwon-si,... Subscribe to learn more
Apple Inc.
Apple Inc. is a public company operating globally in the manufacturing, information and real estate and rental and leasing sectors. The company's offerings include central processing units, smartphones, laptop computers, desktop computers, tablet computers. Founded in 1976, the company is currently headquartered... Subscribe to learn more
CDW Corporation
CDW Corporation is a public company operating globally in the manufacturing, information and professional, scientific and technical services sectors. The company's offerings include fiber optic cable, uninterruptible power supply systems, phone headsets, print servers, tablet computers. Founded in 1984, the... Subscribe to learn more
Lenovo Group Limited
Lenovo Group Limited is a public company operating globally in the manufacturing, real estate & rental & leasing and professional, scientific & technical services sectors. The company's offerings include smartphones, hard disk drives, laptop computers, desktop computers, computer servers. Founded in 1997,... Subscribe to learn more
Acer Inc.
Acer Inc. is a public company operating globally in the manufacturing sector. The company's offerings include computer motherboards, laptop computers, desktop computers, tablet computers, computer displays. Founded in 1976, the company is currently headquartered in New Taipei City, Texas, Taiwan with an estimated... Subscribe to learn more
Alphabet Inc.
Alphabet Inc. is an Internet technology company offering various products, services, and solutions spanning computing, search, cloud, and online advertising technologies. It organizes its business into three segments: the Google Services Segment, which includes ads, Android, Chrome, hardware (including Fitbit,... Subscribe to learn more
ASUSTek Computer Inc.
ASUSTek Computer Inc. is a public company operating globally in the manufacturing sector. The company's offerings include graphics & video accelerator cards, computer motherboards, network attached storage devices, laptop computers, desktop computers. Founded in 1989, the company is currently headquartered... Subscribe to learn more
Best Buy Co., inc.
Best Buy Co., inc. is a public company operating internationally in the manufacturing, information and real estate and rental and leasing sectors. The company's offerings include gps navigation devices, phone headsets, hard disk drives, usb flash drives, laptop computers. Founded in 1966, the company is currently... Subscribe to learn more
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Procurement Management KPIs for the Tablet Computers Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Cash Flow and Customer Retention Rate. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Number of Devices and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Cash Flow |
|
Press reports |
Vendors with positive cash flow are preferred because it signifies a higher level of profitability and solvency of the vendor. These factors minimize the risk of a supplier abruptly exiting the market. |
| Customer Retention Rate |
|
Client testimonials Press reports |
Vendors with a higher customer retention rate indicate a higher quality of service. The customer retention rate can determine the extent to which a company’s customer base fluctuates over time. |
Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Quality Control
How many reports of tablet computer malfunctions has your company received in the past three years? How do you handle the discovery of faulty tablets?
How many of your products have been recalled in the past three years? What were the primary reasons for these recalls?
Value-Added Services
Are there any accessories and related products offered at no additional cost with the purchase of tablet computers?
Do you offer any discounts for purchasing related goods or accessories at the time of the tablet purchase? Do you offer any discounts on future purchases of related goods?
Inventory Control
How large is your current inventory of tablet computers? How low do you allow your inventory to get before it is replenished?
How do you forecast future demand for your products and how do you adjust your inventory to prepare for anticipated demand fluctuations?
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Tablet Computers RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should provide an overview of their company, including number of employees and geographic regions where they operate.
Buyers should state the types of tablet computers they desire.
Statement Of Need
Buyers should specify exact counts of the types of tablet computers they need.
Buyers should specify the size of the tablet computers they wish to purchase.
Project Budget
Buyers should specify the total budget for the tablet computers they wish to purchase.
Buyers should include details about per-unit spending expectations and limitations.
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