Procurement Market Intelligence Report
Laptop Computers
Sourcing Guide & Market Intelligence
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Laptop Computers Global Overview
Definition
Summary
A laptop is a portable personal computer that includes a display, keyboard, touchpad, and speakers in a single unit. Suppliers include multinational technology manufacturers, wholesalers, and distributors. Top buyers include large corporations, schools, and government agencies. This report excludes tablet computers, smartphones, and other mobile devices.
This Report Includes:
- Laptop Computers
- Laptop Peripherals
Not in this Report:
- Desktop Computers
- Tablet Computers
- Smartphones
- Other Mobile Devices
Global Laptop Computers Procurement Trends
Discover the top international trends affecting procurement in the global Laptop Computers market.
Warning Trends
Increased tariffs on copper imports take effect
- On August 1, the Trump administration implemented 50.0% tariffs on imported copper. Chile and Canada will be most impacted by these tariffs, as they account for a combined 87.0% of all copper imports in the United States.
- However, these tariffs are less sweeping than initially expected, only applying to semi-finished copper products, while excluding high-purity refined copper and copper input materials, such as ore and concentrate. As leading importers, such as Chile and Canada, have both high copper mining and refining capacities, they will likely avoid most of these tariffs by either exporting the copper in its unrefined form or refining the copper before exporting it to the United States
- These copper tariff exemptions limit the impact on the electronics and electrical equipment sectors because these applications require refined copper due to its optimal conductive properties.
- Thus, the prices of metal alloys that include copper, consumer products made from copper, tools, plumbing, corrosion-resistant alloys, and construction materials made from copper are forecast to rise by an average of 39.2%, according to the Yale Budget Lab.
Tariffs to escalate prices for electronics and computing equipment
- The Trump administration’s reciprocating tariffs, which will increase the tariff on all products imported from nearly all US trade partners, are set to take effect on August 7 and are likely to drive price increases across a wide range of sectors.
- The United States is highly reliant on imported electronics, communication equipment, and computing devices, having imported more than $472 billion worth of electronics in 2024, or about half of the total domestic supply. Starting August 7, imports from key computer and electronics producers such as China (54,0%), Japan (15.0%), South Korea (15.0%), Thailand (19.0%), Vietnam (20.0%), and Taiwan (20.0%) will be subject to new tariff rates. Trade deals for many countries are still being negotiated, and these rates are subject to change.
- For this reason, the US electronics industry is highly exposed to price increases and supply chain disruptions when the tariffs take effect. For example, the cost of iPhones, which are predominantly manufactured in China, could rise by as much as 43.0% in response to tariffs, according to projections by Rosenblatt Securities.
- Overall, the Yale Budget Lab anticipates tariffs will increase the average cost of computers and electronics by 18.7% in the short term.
- The tariffs exempt semiconductors, limiting the cost increases for domestic electronics manufacturers, but the lack of domestic electronics assembly capacity means that this exemption will have a limited effect.
China bans exports of rare minerals to the United States
- On December 4, China announced a ban on all exports of gallium, germanium, graphite, and antimony to the United States, escalating existing trade restrictions on these materials.
- China is the leading global producer of each of these metals, producing 98.3%, 67.9%, 62.0%, and 48.2%, respectively, of the world’s gallium, germanium, graphite, and antimony supplies, respectively.
- The United States can still access these resources from other trade partners who make up most of the remaining global supply of the impacted commodities, such as Canada, Japan, and Brazil.
- However, the loss of supply from China, the leading producer of these materials, will increase prices and supply chain risk in a range of markets that rely on the affected metals, such as the semiconductor, batteries, and solar cell markets.
- China’s export ban on these materials is in retaliation to expanded US export bans on advanced semiconductor manufacturing equipment and technologies to China announced two days prior. This ongoing trade dispute adds further uncertainty to technology markets, which are often reliant on components and materials exported from China.
Global Laptop Computers Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 Oceania & Southeast Asia | 22,635 |
| #2 China | 16,585 |
| #3 Europe | 14,880 |
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2
Geography Drilldown - US & Europe
Average Cost of Laptop Computers
United States
2026 Market Pricing$100.00 to $X,XXX.XX
per laptopAverage Price
Prices in the Laptop Computers market range from $100.00 to $X,XXX.XX, depending on Operating System, Processing Power and Screen Size. For example, lower prices are associated with Windows ($199 to $1,999), whereas higher prices are associated with Mac ($999 to $3,999).
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Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Laptop Computers Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Laptop Computers market, prices in the US have grown 0.2% from 2022 to 2025. Meanwhile, the recent three-year CAGR for Europe is --3.1%.
United States (2022-2025)
Europe (2022-2025)
Compound Annual Growth Rate
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Cost Analysis - Total Cost of Ownership for Laptop Computers
Total cost of ownership is Low in the Laptop Computers market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Obsolescence may raise the total cost of ownership unexpectedly.
Negotiated Before
Customization
Billed During
Upgrades
Unforeseen
Obsolescence
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to -1.4 in the United States. Buyer power is most positively impacted by Forecast Price Trend. It is most negatively impacted by Recent Price Volatility. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Buyer power forecasts: your glimpse into the future
Develop strategies for the upcoming year and identify unforeseen opportunities for buying now
- Actionable "Buy Now" and "Buy Later" insights
- Near-real-time updates to current and forecast Buyer Power Scores
- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as Medium, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Software Publishers
- Semiconductor & Circuit Manufacturers
- Circuit Board & Electronic Component Manufacturers
2nd
Tier Suppliers
- Colleges & Universities
- Wire & Cable Manufacturers
Biggest Laptop Computers Suppliers in the US by Revenue
The largest Laptop Computers vendors by revenue in the US are Staples Inc., Acer Inc. and PC Connection Inc. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Apple Inc. | Global | CUPERTINO | >10,000 | 10-15 | ||||
| Dell Technologies Inc. | Global | ROUND ROCK | >10,000 | 10-15 | ||||
| Lenovo Group Limited | Global | Hong Kong, CN | >10,001 | 15-20 | ||||
| Hp inc. | Global | PALO ALTO | >10,000 | 15-20 | ||||
| Acer Inc. | Global | New Taipei City, TX | 1,001-10,000 | 5-10 | ||||
| Walmart Inc. | International | BENTONVILLE, AR | >10,000 | < 5 | ||||
| ASUSTek Computer Inc. | Global | Taipei, TW | >10,001 | < 5 | ||||
| Best Buy Co., inc. | International | RICHFIELD, MN | >10,000 | < 5 | ||||
| Staples Inc. | Global | Framingham, MA | >10,000 | < 5 | ||||
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Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.
Profit Analysis
The average profit margin across vendors in the Laptop Computers market is 4.6% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Purchases. The cost trend for this component is falling, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
Market share concentration is high, indicating that a single supplier or group of suppliers has strong pricing power over the market. However, negative impacts associated with this high concentration level are mitigated due to the high level of competition between top suppliers in the market.
Average vendor risk is low, reducing the risk of service disruptions due to input cost shocks.
The market's supply chain risk is moderate, primarily due to its dependence on products such as semiconductors and other circuits required for devices to operate.
The United States is a net importer of computers, meaning it imports more computers than it exports. While lower manufacturing costs abroad drive down prices for imported computers, relying on imports can lead to potential shortages or price increases if there are supply chain disruptions due to geopolitical tensions, trade disputes, or global crises.
Supplier Information
Apple Inc.
Apple Inc. is a public company operating globally in the manufacturing, information and real estate and rental and leasing sectors. The company's offerings include central processing units, smartphones, laptop computers, desktop computers, tablet computers. Founded in 1976, the company is currently headquartered... Subscribe to learn more
Dell Technologies Inc.
Dell Technologies Inc. is a global provider of comprehensive information technology solutions, products, and services. It organizes its business into two segments: the Infrastructure Solutions Group, which offers multi-cloud and big data solutions to simplify, streamline, and automate cloud operations, and... Subscribe to learn more
Hp inc.
HP Inc. is a provider of diversified technology products. It offers personal computing, digital access devices, imaging and printing products, and related solutions. It sells and markets to individual consumers, small and medium-sized businesses, and large enterprises across healthcare, education, retail,... Subscribe to learn more
Lenovo Group Limited
Lenovo Group Limited is a public company operating globally in the manufacturing, real estate & rental & leasing and professional, scientific & technical services sectors. The company's offerings include smartphones, hard disk drives, laptop computers, desktop computers, computer servers. Founded in 1997,... Subscribe to learn more
Acer Inc.
Acer Inc. is a public company operating globally in the manufacturing sector. The company's offerings include computer motherboards, laptop computers, desktop computers, tablet computers, computer displays. Founded in 1976, the company is currently headquartered in New Taipei City, Texas, Taiwan with an estimated... Subscribe to learn more
ASUSTek Computer Inc.
ASUSTek Computer Inc. is a public company operating globally in the manufacturing sector. The company's offerings include graphics & video accelerator cards, computer motherboards, network attached storage devices, laptop computers, desktop computers. Founded in 1989, the company is currently headquartered... Subscribe to learn more
Best Buy Co., inc.
Best Buy Co., inc. is a public company operating internationally in the manufacturing, information and real estate and rental and leasing sectors. The company's offerings include gps navigation devices, phone headsets, hard disk drives, usb flash drives, laptop computers. Founded in 1966, the company is currently... Subscribe to learn more
PC Connection Inc.
PC Connection Inc. is a public company operating regionally in the manufacturing sector. The company's offerings include laptop computers and desktop computers. Founded in 1982, the company is currently headquartered in MERRIMACK, New Hampshire, United States of America with an estimated 2685 employees. Subscribe to learn more
Staples Inc.
Staples Inc. is a private company operating globally in the manufacturing, manufacturing, manufacturing, information, professional, scientific & technical services and administration, business support and waste management services sectors. The company's offerings include printing & writing paper, business... Subscribe to learn more
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Procurement Management KPIs for the Laptop Computers Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Average Resolution Time and Critical Bugs. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Resolution Time and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Average Resolution Time |
|
Length of time from query to solution Number of times that resolutions are not met |
Vendors should be measured by their ability to quickly resolve issues The resolution time will drastically affect a buyer's relationship with their customers |
| Critical Bugs |
|
Number of flagged system bugs Severity of system bugs |
If there are critical bugs, this can result in inefficient work or downtime. Bugs in the system will jeopardize a buyer's reputation. |
Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Value-Added Services
What technical support is included in your quoted price?
Do you offer on-site servicing and repairs? If so, what do these services cost?
Competition
How is your product better than your competitors'?
Do you offer any incentives to repeat customers or those that refer businesses to your company?
Experience and Expertise
If operating as a manufacturer, where are your computers manufactured?
What client markets does your company target (for manufacturers)?
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Laptop Computers RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should state their reasons for purchasing new desktop computers.
If buyers are switching desktop computers, they should state the benefits they expect to receive from the new computers.
Statement Of Need
Buyers should state the functional specifications of desktop computers desired, such as the core processor and memory.
Buyers should detail the required hardware specifications, such as the dimensions of the screen and the weight.
Project Budget
Buyers should specify the desired payment plan.
Buyers should indicate when the payment will occur.
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