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For the purposes of this report, the term buyer refers to any party looking to rent aerial lifts. Vendors rent aerial lifts for use in construction, retail, manufacturing, and industrial settings. This report includes telescopic and articulated boom lifts, scissor lifts, vertical mast lifts, towable lifts, aerial work platforms, and other lifts equipped with work platforms. This report excludes rental services for other heavy machinery and equipment, such as cranes, forklifts, and earth-moving machinery.
Tariffs to negatively impact the building and construction machinery sector
Country/Region | Number of Suppliers |
---|---|
#1China | 14,650 |
#2United States | 5,300 |
#3Mexico | 5,100 |
We've uncovered the 11 top regions for global procurement, based on feedback from our most strategic clients. Access vendor counts for each unique region when you subscribe.
Prices in the Aerial Lift Rental market range from $325.00 to $X,XXX.XX, depending on Lift Types, Power Source, Working Height & Horizontal Reach and Rental Duration. For example, lower prices are associated with Man lifts, Scissor lifts ($250 to $1,000 per lift per week) and Trailer mounted aerial lifts ($2,000 to $5,000 per lift per week), whereas higher prices are associated with Towable lifts and Boom lifts.
Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Aerial Lift Rental market, prices in the US have grown 2.4% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more
Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.
Total cost of ownership is Low in the Aerial Lift Rental market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Downtime may raise the total cost of ownership unexpectedly.
In 2025, buyer power amounts to -1.8 in the United States. Buyer power is most positively impacted by Product Specialization. It is most negatively impacted by Switching Costs. Subscribers can access details on eight other factors that impact buyer power. Learn more
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The average level of supply chain risk is assessed as High, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
The largest Aerial Lift Rental vendors by revenue in the US are Bigrentz, Inc., Ashtead Group Plc and United Rentals, Inc. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
---|---|---|---|---|---|---|---|---|
United Rentals, Inc | International | STAMFORD, CT | >10,000 | 15-20 | ||||
Caterpillar Inc. | Global | IRVING, IL | >10,000 | 5-10 | ||||
Ashtead Group Plc | Global | London, UK | >10,001 | 5-10 | ||||
Hertz Global Holdings, inc. | Global | Estero | >10,000 | 5-10 | ||||
Sumitomo Corp | Global | Tokyo, JP | >10,001 | < 5 | ||||
Home Depot, inc. | International | ATLANTA | >10,000 | < 5 | ||||
H&E Equipment Services, Inc. | National | BATON ROUGE | 1,001-10,000 | < 5 | ||||
Bigrentz, Inc. | National | Irvine, CA | 101-250 | < 5 | ||||
Ahern Rentals Inc. | National | Las Vegas, NV | 1,001-10,000 | < 5 |
Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.
The average profit margin across vendors in the Aerial Lift Rental market is 16.6% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Purchases. The cost trend for this component is falling, when considering movement between 2024 and 2025. To understand cost forecasts for 2026 and uncover the implications on profit, start your subscription. Learn more
Buyers may choose between large national providers and smaller vendors that operate on a regional level. Buyers' ability to negotiate is relatively strong, as they typically have several vendors and vendor types to choose from due to the market's moderate level of market share concentration.
Suppliers of aerial lift rental face a high degree of supply chain risk, primarily due to their reliance on machinery and equipment manufacturers and wholesalers that depend heavily on steel as a key input. This risk is further heightened by tariffs on imported steel and equipment, which can disrupt supply and increase overall costs.
Buyers should note that bankruptcy risk among vendors is moderate. Buyers can generally expect to be secure in negotiating long-term rental contracts, but it is imperative that they thoroughly assess the supplier’s financial standing prior to securing the contract.
This market has a medium ESG level primarily due to the increasing adoption of energy-efficient and electric-based aerial lifts that may be manufactured in part with recycled materials. However, traditional gas-powered lifts continue to dominate the market due to their superior lifting capacity.
The United States is a net importer of aerial lift rentals. This may provide greater market competition, placing pressure on domestic rental companies to lower their prices.
United Rentals, Inc. is a public company operating internationally in the real estate and rental and leasing sector. The company's offerings include earthmoving machine rental, aerial lift rental, industrial truck rental, tool rental, scaffolding rental. Founded in 1997, the company is currently headquartered... Subscribe to learn more
Hertz Global Holdings, Inc. is a global vehicle rental business under the Hertz, Dollar, and Thrifty brands operating in North America, Europe, Latin America, Africa, Asia, Australia, the Caribbean, the Middle East, and New Zealand. It operates an extensive network of airport and off-airport rental locations... Subscribe to learn more
Ashtead Group Plc is a public company operating globally in the real estate and rental and leasing sector. The company's offerings include earthmoving machine rental, aerial lift rental, tool rental, scaffolding rental, storage tank rental. Founded in 1947, the company is currently headquartered in London,... Subscribe to learn more
Caterpillar Inc. is a public company operating globally in the manufacturing, manufacturing, manufacturing, wholesale trade, real estate and rental and leasing and other services (except public administration) sectors. The company's offerings include antifreeze, drilling & exploration equipment, drilling Subscribe to learn more
Ahern Rentals Inc. is a private company operating nationally in the real estate and rental and leasing sector. The company's offerings include earthmoving machine rental, aerial lift rental, industrial truck rental, scaffolding rental and forklift rental. Founded in 1953, the company is currently headquartered... Subscribe to learn more
Bigrentz, Inc. is a private company operating nationally in the real estate and rental and leasing sector. The company's offerings include aerial lift rental, industrial truck rental and portable lighting equipment rental. Founded in 2012, the company is currently headquartered in Irvine, California, United... Subscribe to learn more
H&E Equipment Services Inc. is engaged in heavy construction and industrial equipment rental and sale. Its fleet includes a range of battery-powered and hybrid equipment, including scissor lifts, boom lifts, and material handling equipment from nationally recognized equipment suppliers, including JLG Industries,... Subscribe to learn more
Home Depot, Inc. is a home improvement retailer offering building materials, home improvement products, lawn and garden products, décor products, and related services under national and proprietary brands. Its proprietary brands include, among others, HDX®, Husky®, Hampton Bay®, Home Decorators Collection®,... Subscribe to learn more
Sumitomo Corp is a public company operating globally in the mining, manufacturing, manufacturing and real estate and rental and leasing sectors. The company's offerings include oil & gas casing & tubing, earthmoving machine rental, aerial lift rental, industrial truck rental, automobile & light truck tires.... Subscribe to learn more
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Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Average Resolution Time and Defect Density. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Accuracy and other factors.
KPI | Level of Importance (1-5) | Measurements | Key Considerations |
---|---|---|---|
Average Resolution Time | Total resolution time Number of resolved tickets | The average resolution time represents the average amount of time it takes to resolve a support ticket. The average resolution time is used to determine a company's responsiveness. Buyers concerned about the quality of a vendor's machinery and equipment should use this metric to assess how quickly any potential issues may be resolved. | |
Defect Density | Number of defective units Number of units | The defect density represents the share of defective products a company produces. The defect density can be used to determine whether manufacturing, assembly, or quality assurance processes require improvement. | |
Experience and Expertise
What manufacturer/brand do you have the most experience working with? How does that benefit you?
What is the benefit of working with you compared to another supplier?
Reputation
Do you have a relationship with a manufacturer that no other competitor has?
What rental market trade groups are you involved with?
Inventory Control
Have you increased your fleet size in recent years in order to keep up with demand?
Is your inventory large enough to support renting during the summer months without a waiting period?
View all 29 negotiation questions for this category when you subscribe.
Organizational Overview
Buyers should describe their organizations and explain why they are seeking to rent aerial lifts.
Buyers should describe the aerial lift's intended use. This overview should give vendors enough information to quickly evaluate whether they can provide aerial lifts of the proper size and type.
Statement Of Need
Buyers must provide the quantity and type of aerial lifts needed, and the desired rental period and fuel efficiency.
Buyers should state the specifications of the aerial lifts required, including height and reach.
Project Budget
Buyers should explicitly state the amount of the contract award.
Buyers should explain when and how many payments will be made.
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