Procurement Market Intelligence Report

Illuminated Signs
Sourcing Guide & Market Intelligence

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Illuminated Signs Global Overview

Definition

Summary

Illuminated signs emit light from an internal or external artificial source for the purpose of informing passersby about a business or organization's location. Common types of illuminated signs include light boxes, monuments, and those with neon and channel letters. The typical seller types include full-service and quick-service sign shops, while the key buyers include gas stations, retail stores, restaurants, and office buildings.

This Report Includes:

  • Light Box Signs
  • Monument Signs
  • Neon & Channel Letter Signs
  • Fluorescent Signs
  • Light-Emitting Diode (LED) Sign

Not in this Report:

  • Digital Billboards
  • Electronic Message Centers
  • Variable Message Signs
  • Nonelectric Signs

Global Illuminated Signs Procurement Trends

Discover the top international trends affecting procurement in the global Illuminated Signs market.

Warning Trends

Tariffs to negatively impact the furniture and furnishings sector

  • The United States imposed a 10.0% across-the-board tariff on all US imports of foreign goods. Large trading partners like Canada and Mexico also face a 25.0% tariff on goods not compliant with the US-Mexico-Canada Agreement (USMCA), and China faces a base rate of 145.0%.
  • The United States is planning on raising the tariff on softwood lumber imports from Canada to 34.4%, which will put upward pressure on wooden-based furniture and furnishings. Canada accounts for around 70.0% of US imports of softwood lumber and about 30.0% of the software lumber consumed in the United States.
  • China faces a base tariff rate of 145.0%, which is expected to put upward pressure on US imports of furniture and furnishings from China. According to the China International Furniture Fair, China accounts for around 34.0% of global furniture production.
  • According to a FurnitureToday survey of 420 retailers, tariffs are expected to have a significant impact on 70.0% of furniture and furnishings businesses, and few believe they will avoid the impact of tariffs. Around 27.0% of furniture and furnishings retailers are expected raise prices immediately in the face of new tariffs.
  • Vietnam is another major exporter of furniture to the United States (as of April 9, there is a 90-day pause on the 46.0% reciprocal tariff for Vietnam); the United States accounts for around 12.0% of Vietnamese wooden furniture exports. The impact of higher average tariff rates will raise costs for US buyers of Vietnamese furniture.

United States announces additional tariffs on China

  • In February 2025, the United States announced 10.0% tariffs on imports from China, which took effect on February 4, 2025. In late February 2025, the United States announced an additional 10.0% tariff on imports from China, which took effect on March 4, 2025.
  • The tariff plan applies to all merchandise imported for consumption and applies in addition to other duties and fees that are in place, with limited exceptions. In response, China announced a 15.0% tariff on products such as coal and natural gas, as well as a 10.0% tariff on crude oil, agricultural machinery, pickup trucks, and large cars.
  • In April 2025, a new 34.0% tariff on Chinese imports was implemented, increasing the base tariff rate to 54.0%. An additional tariff of 50.0% was implemented, raising the combined rate to 104.0% due to retaliatory tariffs from China.
  • In April 2025, an executive order suspended the Section 321 de minimis shipment exemption (often applied to e-commerce packages), subjecting all shipments under $800 to relevant tariffs. This suspension will be effective May 2, 2025.
  • This market sources goods from China. As such, ProcurementIQ will continue to monitor developments in this space and update analysis accordingly.

United States imposes sweeping tariffs on Canada and Mexico

  • In February 2025, the United States announced 25.0% tariffs on imports from Canada and Mexico, which took effect on March 4, 2025.
  • The tariff by the United States applies to all merchandise imported for consumption and applies in addition to other duties or fees that are in place. However, imported goods covered under the United States-Mexico-Canada Agreement (USMCA) will be exempt from tariffs until April 2, 2025.
  • After the tariff took effect, Canada immediately imposed 25.0% tariffs on goods imported from the United States. Mexico also announced plans to impose retaliatory tariffs and non-tariff measures on imports from the United States later this month.
  • On March 12, the United States raised tariffs on steel and aluminum imports from all countries to 25.0%, including Canada and Mexico.
  • This market sources goods from an affected country. As such, ProcurementIQ will continue to monitor developments in this space and update analysis accordingly.

Global Illuminated Signs Market - Suppliers by Region

Country/RegionNumber of Suppliers
#1Europe1,957
#2China1,534
#3India1,113

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  • Canada
  • United States
  • Mexico
  • Latin America
  • South America
  • India
  • China
  • Europe
  • Africa & Middle East
  • Australi & New Zealand
  • Oceania & Southeast Asia

Geography Drilldown - US

Average Cost of Illuminated Signs

United States
2025 Market Pricing
$30.00 to $X,XXX.XX
per square foot

Average Price

Prices in the Illuminated Signs market range from $30.00 to $X,XXX.XX, depending on Sign Type, Complexity and Order Quantity. For example, lower prices are associated with Fluorescent sign ($30.00 to $60.00 per square foot), whereas higher prices are associated with LED sign ($570 to $1,200 per square foot), Neon sign ($200 to $1,250 per square foot), Channel letter sign ($190 to $400 per square foot), Light box sign ($140 to $415 per square foot) and Monument sign ($100 to $400 per square foot).

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Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.

Illuminated Signs Category Price Trends

Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Illuminated Signs market, prices in the US have grown 2.8% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more

United States (2022-2025)

2.8%

Compound Annual Growth Rate
United States (2025-2028)
Compound Annual Growth Rate
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Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.

Cost Analysis - Total Cost of Ownership for Illuminated Signs

Total cost of ownership is High in the Illuminated Signs market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Obsolescence may raise the total cost of ownership unexpectedly.

Negotiated Before

Installation

Buyers are responsible for sign installation costs, which they cannot avoid due to the importance of having someone with experience install the sign. Installation costs may be bundled, where all installation services are billed at a combined rate (e.g., $135 per hour for labor), or may be billed separately, where the buyer may pay separately for labor and equipment rental (e.g., $180 an hour to rent a crane and $60.00 an hour for labor).

Transportation

Buyers have to pay for shipping the sign to their location, the cost of which depends on the size and weight of the sign and shipping distance.

Set Up Fees

Buyers must acquire a permit from their municipal district to operate their sign, the cost of which varies from area to area. The cost of a signage permit may range from $50.00 to $350 per permit, depending on the size of the sign.

Billed During

Warranties

Suppliers typically offer a warranty with their illuminated signs that lasts from one to five years on average, which may cost money. Within this period, suppliers will repair certain damages, including normal wear-and-tear, at no additional cost to the buyer.

Utilities

Buyers must account for electricity costs, which will depend on the buyer’s utility provider. Fluorescent signs generally use more electricity than neon signs, and neon signs generally use more electricity than LED signs.

Labor

Buyers may have to hire a state-certified electrical contractor to install a primary power source if there are none near the sign’s location. Moreover, buyers will be responsible for the costs of servicing illuminated signs after warranties expire.

Unforeseen

Obsolescence

There is no resale value associated with most illuminated signs because they are branded and therefore not useful to other companies.

Downtime

Unforeseen downtime can result in lost business due to the sign's role in attracting customers or providing information, higher energy costs due to malfunctioning, and increased maintenance costs. Moreover, if a sign fails, it may require immediate repair or replacement, resulting in higher costs for buyers.

Delays

Delays in the delivery or installation of illuminated signs can add to the total cost of ownership due to the potential loss of revenue from lack of advertising and the unexpected costs associated with rescheduling installations. To avoid delays, buyers should set clear expectations for delivery and installation timelines.

Buyer Power in Procurement Negotiations

In 2025, buyer power amounts to -2.1 in the United States. Buyer power is most positively impacted by Recent Developments. It is most negatively impacted by Market Share Concentration. Subscribers can access details on eight other factors that impact buyer power. Learn more

United States
-2.1

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Supply Chain Risk

The average level of supply chain risk is assessed as Medium, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:

1st

Tier Suppliers

  • Lighting & Bulb Manufacturers
  • LED Manufacturers
  • Electrical Equipment Manufacturers
  • Plastic & Resin Manufacturers

2nd

Tier Suppliers

  • Glass Product Manufacturers
  • Aluminum Manufacturers
  • Iron & Steel Manufacturers
  • Petroleum Refineries

Biggest Illuminated Signs Suppliers in the US by Revenue

The largest Illuminated Signs vendors by revenue in the US are Walton Signage Corporation, Redmont Sign Group, LLC and Federal Heath Sign Company LLC. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more

SupplierOperational SizeHeadquartersNumber of EmployeesMarket Share (%)Market Share Performance (3yr trend)Total Revenue ($ million)Profit Level (%)Risk Level
Young Electric Sign CompanyInternationalSalt Lake City, UT501-1,0005-10
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TAKKT AGGlobalStuttgart, DE1,001-10,000< 5
Walton Signage CorporationGlobalSan Antonio, TX251-500< 5
Redmont Sign Group, LLCNationalSarasota, FL< 5
Federal Heath Sign Company LLCNationalOceanside, CA501-1,000< 5
Everbrite LLCInternationalGreenfield, WI501-1,000< 5
Coast Sign IncorporatedNationalAnaheim, CA251-500< 5
The Jim Pattison GroupInternationalVancouver, CA>10,000< 5
Fastsigns International Inc.GlobalCarrollton, TX1,001-10,000< 5

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Profit Analysis

The average profit margin across vendors in the Illuminated Signs market is 3.6% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Overhead. The cost trend for this component is rising, when considering movement between 2024 and 2025. To understand cost forecasts for 2026 and uncover the implications on profit, start your subscription. Learn more

Vendor & Supply Chain Analysis

Vendor bankruptcy risk is low as the market for illuminated signs is well-established, and vendors benefit from a diversity of key buying industries, which limits the risk of a sudden decline in demand that would threaten supplier financials. Low vendor risk promotes buyer power by limiting the likelihood that a supplier will go bankrupt and disrupt product availability or cause financial losses for buyers.

Risk in the illuminated signs supply chain is moderate, limiting buyer power due to the increased susceptibility to supply chain disruptions. Vendors' upstream suppliers, such as lighting and bulb manufacturers and aluminum and steel manufacturers, are subject to high volatility, which may impact the availability and prices of illuminated signs.

Market share concentration is low as the illuminated signs market is highly fragmented. As a result, suppliers have to compete on price and quality to convince customers to purchase their products over a competitor’s, increasing buyer power.

The United States is a net importer of illuminated signs, which means it imports more illuminated signs than it exports. While buyers benefit from increased supplier availability and price competition, importing illuminated signs typically results in higher shipping costs and longer lead times, thereby counteracting any benefits the buyer might reap by sourcing the sign from abroad.

Supplier Information

Young Electric Sign Company

Young Electric Sign Company is a private company operating internationally in the construction and manufacturing sectors. The company's offerings include illuminated signs, sign installation and billboard advertising. Founded in 1920, the company is currently headquartered in Salt Lake City, Utah, United Subscribe to learn more

Alliance Franchise Brands LLC

Alliance Franchise Brands LLC is a private company operating internationally in the construction, manufacturing, manufacturing, manufacturing, professional, scientific and technical services and administration, business support and waste management services sectors. The company's offerings include storefront... Subscribe to learn more

Anchor Sign Inc.

Anchor Sign Inc. is a private company operating nationally in the construction and manufacturing sectors. The company's offerings include illuminated signs and sign installation. Founded in 1991, the company is currently headquartered in Charleston, South Carolina, United States of America with an estimated... Subscribe to learn more

Philadelphia Sign Company

Philadelphia Sign Company is a private company operating globally in the construction and manufacturing sectors. The company's offerings include storefront signage, illuminated signs and sign installation. Founded in 1905, the company is currently headquartered in Palmyra, New Jersey, United States of America... Subscribe to learn more

Signtech Electrical Advertising Inc.

Signtech Electrical Advertising Inc. is a private company operating nationally in the construction and manufacturing sectors. The company's offerings include storefront signage, illuminated signs and sign installation. Founded in 1984, the company is currently headquartered in San Diego, California, United... Subscribe to learn more

The Sloan Company, Inc.

The Sloan Company, Inc. is a private company operating internationally in the manufacturing sector. The company's offerings include illuminated signs. Founded in 1957, the company is currently headquartered in Ventura, California, United States of America with an estimated 150 employees. Subscribe to learn more

Fastsigns International Inc.

Fastsigns International Inc. is a private company operating globally in the construction and manufacturing sectors. The company's offerings include interactive kiosks, storefront signage, illuminated signs, industrial signage, sign installation. Founded in 1985, the company is currently headquartered in Carrollton,... Subscribe to learn more

The Jim Pattison Group

The Jim Pattison Group is a private company operating internationally in the manufacturing, manufacturing and wholesale trade sectors. The company's offerings include paper cups, storefront signage and illuminated signs. Founded in 1961, the company is currently headquartered in Vancouver, British Columbia,... Subscribe to learn more

Coast Sign Incorporated

Coast Sign Incorporated is a private company operating nationally in the manufacturing sector. The company's offerings include storefront signage and illuminated signs. Founded in 1964, the company is currently headquartered in Anaheim, California, United States of America with an estimated 375 employees.... Subscribe to learn more

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Procurement Management KPIs for the Illuminated Signs Market

Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Average Response Time and Customer Satisfaction (CSAT). Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Insurance and other factors.

KPILevel of Importance (1-5)MeasurementsKey Considerations
Average Response Time

Total response time

Number of customer queries

The average response time represents the average amount of time it takes to respond to a customer's query regarding illuminated signs.

Suppliers with fast response times will be able to quickly resolve issues related to illuminated signs and provide better overall service.

Customer Satisfaction (CSAT)

Number of positive customer reviews

Number of customer reviews

Customer satisfaction represents customers’ overall satisfaction with a company.

Due to the difficulty in assessing reputation of market vendors, customer reviews can be used as an indicator of both product and service quality.

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Questions to Ask During Procurement Negotiations

How can I gain leverage during negotiations?

Supply Chain Risk

Through what channels are your signs sold?

How do you handle the delivery process for your signs?

Vendor Financial Risk

What pricing model do you use to price your illuminated signs?

How does your company stay profitable during economic downturns?

Customer Base

What is the average retention rate among your clients?

Who are your top five clients and how long have they been your clients?

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Illuminated Signs RFP Guidelines

What should my RFP include?

Organizational Overview

Buyers should describe their organizations, including their size and location.

Buyers should indicate whether they are already purchasing illuminated signs through another vendor.

Statement Of Need

Buyers should provide a detailed list of the types and dimensions of illuminated signs they wish to purchase.

Buyers must explain all details related to the signs, such as color, number of layers, type of lighting, and printed text.

Project Budget

Buyers should indicate the total value of the contract for illuminated signage.

Buyers should reference the Market Pricing and Total Cost of Ownership sections of this report to verify that they are receiving competitive prices for their illuminated signage purchases.

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