Procurement Market Intelligence Report
Machine Vision Cameras
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Machine Vision Cameras Global Overview
Definition
Summary
Existing as the primary component of a machine vision system, these high-tech cameras capture and scan images as a way to automatically inspect industrial manufacturing processes. The image's correspondence to user-entered parameters determines whether a product passes or fails an automatic inspection or prompts another action from the industrial system. Key buyers include manufacturers of all varieties and research institutions.
This Report Includes:
- Scanning Cameras
- Automatic Equipment Inspection Devices
Not in this Report:
- Integrated Subcomponent Cameras
- Robot & Vehicle Components
Global Machine Vision Cameras Procurement Trends
Discover the top international trends affecting procurement in the global Machine Vision Cameras market.
Warning Trends
April tariffs to escalate prices for electronics and computing equipment
- On April 9, the Trump Administration announced a 90-day pause on the previously implemented country-specific tariffs and implemented a blanket 10.0% tariff rate on all imports in the interim. Additionally, the administration raised tariffs on Chinese imports to 145.0% but issued a temporary tariff exemption (the 20.0% tariff on China related to fentanyl will still apply) for certain electronics imported from China, such as smartphones and laptops.
- The United States is highly reliant on imported electronics, communication equipment, and computing devices, having imported more than $472 billion worth of electronics in 2024, or about half of the total domestic supply.
- For this reason, the US electronics industry is highly exposed to price increases and supply chain disruptions caused by the tariffs, particularly as 25.1% of imports in this industry come from China.
- For example, the cost of iPhones, which are predominantly manufactured in China, could rise by as much as 43.0% in response to tariffs, according to projections by Rosenblatt Securities. Overall, the Yale Budget Lab predicts tariffs will increase the average cost of computers and electronics by 4.5% in the short term.
- The April tariffs exempt semiconductors, limiting the cost increases for domestic electronics manufacturers, but the lack of domestic electronics assembly capacity means that this exemption will have a limited effect.
China bans exports of rare minerals to the United States
- On December 4, China announced a ban on all exports of gallium, germanium, graphite, and antimony to the United States, escalating existing trade restrictions on these materials.
- China is the leading global producer of each of these metals, producing 98.3%, 67.9%, 62.0%, and 48.2%, respectively, of the world’s gallium, germanium, graphite, and antimony supplies, respectively.
- The United States can still access these resources from other trade partners who make up most of the remaining global supply of the impacted commodities, such as Canada, Japan, and Brazil.
- However, the loss of supply from China, the leading producer of these materials, will increase prices and supply chain risk in a range of markets that rely on the affected metals, such as the semiconductor, batteries, and solar cell markets.
- China’s export ban on these materials is in retaliation to expanded US export bans on advanced semiconductor manufacturing equipment and technologies to China announced two days prior. This ongoing trade dispute adds further uncertainty to technology markets, which are often reliant on components and materials exported from China.
Global Machine Vision Cameras Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1Oceania & Southeast Asia | 1,645 |
| #2China | 1,205 |
| #3Europe | 1,085 |
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Geography Drilldown - US
Average Cost of Machine Vision Cameras
United States
2025 Market Pricing$299.00 to $XX,XXX.XX
per machine vision cameraAverage Price
Prices in the Machine Vision Cameras market range from $299.00 to $XX,XXX.XX, depending on Resolution, Pixel Depth, Frame Rate and Warranty. For example, lower prices are associated with Lower-resolution cameras ($300 to $1,000 per machine vision camaera), whereas higher prices are associated with High-resolution cameras ($900 to $15,000 per machine vision camera).
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Machine Vision Cameras Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Machine Vision Cameras market, prices in the US have grown 0.6% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more
United States (2022-2025)
0.6%
Compound Annual Growth RateUnited States (2025-2028)
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Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.
Cost Analysis - Total Cost of Ownership for Machine Vision Cameras
Total cost of ownership is Medium in the Machine Vision Cameras market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Lost Orders may raise the total cost of ownership unexpectedly.
Negotiated Before
Installation
Billed During
Training
Unforeseen
Lost Orders
Buyer Power in Procurement Negotiations
In 2025, buyer power amounts to -0.2 in the United States. Buyer power is most positively impacted by Recent Developments. It is most negatively impacted by Market Share Concentration. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
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Supply Chain Risk
The average level of supply chain risk is assessed as Medium, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Semiconductor & Circuit Manufacturers
- General Purpose Machinery Manufacturers
- Optical Sensor Manufacturers
2nd
Tier Suppliers
- Copper Rolling, Drawing & Extruding Manufacturers
- Iron & Steel Manufacturers
- Wire & Cable Manufacturers
Biggest Machine Vision Cameras Suppliers in the US by Revenue
The largest Machine Vision Cameras vendors by revenue in the US are Sony Corporation, National Instruments Corporation and Tkh Group N.V. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Keyence Corporation | Global | Osaka, JP | 1,001-10,000 | 5-10 | ||||
| Teledyne Technologies Inc. | Global | THOUSAND OAKS, CA | >10,000 | 5-10 | ||||
| Cognex Corporation | Global | NATICK, MA | 1,001-10,000 | 5-10 | ||||
| Sony Corporation | Global | Tokyo, USA | >10,001 | < 5 | ||||
| Hitachi Ltd. | Global | Tokyo, JPN | >10,001 | < 5 | ||||
| OMRON Corporation | Global | Kyoto, JP | >10,001 | < 5 | ||||
| Tkh Group N.V | Global | Haaksbergen, NL | 1,001-10,000 | < 5 | ||||
| National Instruments Corporation | Global | AUSTIN, TX | 1,001-10,000 | < 5 | ||||
| Edmund Optics, Inc. | Global | Barrington, NJ | 501-1,000 | < 5 | ||||
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Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.
Profit Analysis
The average profit margin across vendors in the Machine Vision Cameras market is 5.8% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Wages. The cost trend for this component is falling, when considering movement between 2024 and 2025. To understand cost forecasts for 2026 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
Average vendor risk in the market is low, as profit margins for vendors have been stable in recent years, which reduces the risk of disruptions. Larger suppliers typically have higher profit margins and healthier financials because of their economies of scale and diverse product portfolios.
Market share concentration is low, allowing many small suppliers to operate and command significant positions in the market.
Supply chain risk is moderate in the market, primarily from the risk associated from the market's dependence on semiconductors and other electronic components.
The United States is a net importer of machine vision cameras, meaning it imports more than it exports. US buyers seeking to import machine vision cameras may need to assess the quality standards and production capacities of international manufacturers, with considerations like the expected lead times for delivery and quality.
Supplier Information
Cognex Corporation
Cognex Corporation is a public company operating globally in the manufacturing sector. The company's offerings include machine vision cameras and inspection cameras. Founded in 1981, the company is currently headquartered in NATICK, Massachusetts, United States of America with an estimated 2441 employees.... Subscribe to learn more
Teledyne Technologies Inc.
Teledyne Technologies Inc. is a public company operating globally in the manufacturing sector. The company's offerings include igniters, machine vision cameras, surveillance cameras, gas detectors and closed-circuit television systems. Founded in 1960, the company is currently headquartered in THOUSAND OAKS,... Subscribe to learn more
Keyence Corporation
Keyence Corporation is a public company operating globally in the manufacturing sector. The company's offerings include machine vision cameras. Founded in 2014, the company is currently headquartered in Osaka, Japan with an estimated 5500 employees. Subscribe to learn more
Ids Imaging Development Systems Gmbh
Ids Imaging Development Systems Gmbh is a private company operating globally in the manufacturing sector. The company's offerings include machine vision cameras. Founded in 1997, the company is currently headquartered in Obersulm, Aarhus, Germany with an estimated 200 employees. Subscribe to learn more
Imperx Inc.
Imperx Inc. is a private company operating globally in the manufacturing sector. The company's offerings include machine vision cameras. Founded in 2001, the company is currently headquartered in Boca Raton, Florida, United States of America with an estimated 227 employees. Subscribe to learn more
SICK AG
SICK AG is a private company operating in the manufacturing sector. The company's offerings include machine vision cameras. Founded in 2016, the company is currently headquartered in United States of America. Subscribe to learn more
Basler AG
Basler AG is a public company operating globally in the manufacturing sector. The company's offerings include machine vision cameras. Founded in 1988, the company is currently headquartered in Ahrensburg, Germany with an estimated 5500 employees. Subscribe to learn more
Baumer Holding AG
Baumer Holding AG is a private company operating globally in the manufacturing sector. The company's offerings include machine vision cameras. Founded in 1952, the company is currently headquartered in Frauenfeld, Thurgau, Switzerland with an estimated 2700 employees. Subscribe to learn more
Edmund Optics, Inc.
Edmund Optics, Inc. is a private company operating globally in the manufacturing sector. The company's offerings include machine vision cameras. Founded in 1942, the company is currently headquartered in Barrington, New Jersey, United States of America with an estimated 750 employees. Subscribe to learn more
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Procurement Management KPIs for the Machine Vision Cameras Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Average Response Time and Employee Training Rate. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Contact Hours and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Average Response Time | Total number of inquiries Total time to response | The average time to response measures how long it takes on average for a supplier to respond to questions or inquiries from the buyer. This metric can be used as an indicator to assess the support provided by the supplier. Given that these components can be highly technical and require significant training, quick response times are critical in solving issues and providing buyers with answers to questions to minimize downtime. | |
| Employee Training Rate | Total number of employees Total number of properly certified or trained employees | The employee training rate measures the rate at which supplier employees have been appropriately trained on maintenance, installation, or other tasks related to machine vision cameras. As the cameras will require significant training of the buyers' staff, it is critical that the supplier provides properly trained employees of their own in order to ensure that the cameras are operated properly. | |
Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Experience and Expertise
How long have you been in the business of manufacturing, wholesaling or retailing machine vision cameras?
What industries do you most commonly serve? Have you supplied machine vision cameras to a company operating a production line similar to our own?
Customer Base
Do you have any long-term clients we can speak to as professional references? Can you describe their relationship with your company?
What percent of your sales are from repeat customers? What strategies do you employ to retain customers?
Product Lines
Are there any other goods and services you supply that pertain to my business?
What advantages are afforded if I choose to bundle cameras with other related products you sell?
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Machine Vision Cameras RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should provide an overview of their operations.
Buyers should include a description of their current use of machine vision cameras.
Statement Of Need
Buyers should provide technical specifications for their order of machine vision cameras. Characteristics such as video resolution, sensitivity, and durability must be included.
Buyers should break down the scope of the order by camera resolution, frame rate, durability, connectivity, storage, and any other quality or pricing factors they prioritize.
Project Budget
Buyers should include a cost proposal for their machine vision cameras order.
Buyers should break down the budget by cost per unit and list out a budget for warranty, repair, maintenance and delivery costs.
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- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
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