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Procurement Market Intelligence Report

Commercial Photography
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Commercial Photography?

What is the average price of Commercial Photography?

This procurement report includes pricing information to help you purchase Commercial Photography. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Commercial Photography been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Commercial Photography yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Commercial Photography?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Commercial Photography with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

Market share concentration for commercial photography is low, benefiting buyers by promoting competition among large and small suppliers. Close to 25,000 suppliers of commercial photography operate in the United States, and the top four suppliers account for only about 9.0% of total market revenue. Low market share concentration is due,... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Experience and Expertise

How long have you provided these products to your longest-tenured client?

What qualifications does your staff have and what measures do you take to keep those qualifications up to date?

What industry do you most commonly supply this product for?

To what extent will ordering multiple products from your firm allow me to save on costs?

What is your repeat business rate for businesses in my industry and how does that compare to your overall rates?

Supply Chain Risk

Over the past three years, what percentage of your revenue has been dedicated to raw input materials? How has that changed?

Has the availability of raw materials tightened due to the coronavirus outbreak?

Over the past three years, what percentage of your revenue has been dedicated to labor?

How have fluctuations in input prices affected the prices of your products during the past three years?

How do you mitigate sudden price increases in raw materials?

When input prices rise, how much of the cost is absorbed by you and how much is passed onto buyers?

How, if at all, has your supply chain been affected by import tariffs levied in 2018?


How do you manage regulatory change? Do you have regulation advisers or methods to track regulation?

How have changing regulations influenced your pricing now and how will the changes affect prices over the life our proposed agreement?

What ongoing training procedures do you provide for your staff?

Have you ever been found to be noncompliant with regulatory frameworks?

Amid widespread health concerns during the COVID-19 pandemic, what contingency plans are in place to mitigate risk to your clients and employees? Do you offer clients any flexible exceptions, such as contract suspensions?

Service Quality

Can you provide consultation services to discuss details of the shoot?

How much creative direction do you typically take in meeting buyers' needs?

What level of service can you provide on your own, and when will extra help (e.g. assistants) be required?

How much post-processing do you provide? Do you provide clients with raw images that can be processed elsewhere?

What other services does your company provide? If I purchase one of these additional services with my order, can I earn a price discount?

Client Relations

What is the best way to contact you?

What service expectations do you have for your business? How often do you revise service expectations based upon client feedback?

How have you resolved potential customer issues in the past? How were the differences communicated?

If the photos taken do not meet my requirements, how quickly can I receive new photos? Would that cost extra?

Production Costs

What production items do you recommend for the shoot?

Which party will be in charge of hiring models, finding props and performing other needed tasks?

How detailed is your billing? Can you provide examples of itemized invoices?

How accurately can you estimate costs before a contract is signed?

How do you plan to minimize production costs while meeting my photography needs?

Photo Quality

What steps do you take during preproduction and planning to ensure a successful photo shoot?

How much time do you typically spend retouching photos?

How do you keep up-to-date with current photography trends?

What accolades have you received for your photographs?

How do you address clients that are not satisfied with the final results?


How many years have you been working as a commercial photographer?

What similar projects have you worked on in the past, and what was your creative process?

Which photographic styles are you most comfortable with?

How do you select experienced assistants for photo shoots?


Is your company at risk of bankruptcy?

How does your company drive sales when the economy is growing?

What proportion of your revenue comes from commercial photography?

How does your company respond to fluctuations in input costs? Do you pass savings on to buyers if input costs decrease?

Would the bankruptcy or revenue volatility of any of your key clients or suppliers adversely affect your operations?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should explicitly state the amount of the contract award.

Buyers should explain whether they expect to pay for services after each project is complete or at some other point during the life of the contract.

Buyers can consult the Benchmark Price section of this report to determine how much they should pay.

Selection Criteria

Buyers should evaluate the experience of the photographers that will be assigned to the project.

Buyers should make sure the provider offers appropriate photographers that have the expertise needed for the commercial photography project.

Buyers should evaluate providers based on the estimated costs of the commercial photography services they are offering.

For a detailed list of key selection criteria, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers need to include the date proposals are due and when award information will be available.

Buyers should provide the timeline of the project.

Buyers should also include any other benchmark dates relevant to the project that suppliers will need to be aware of.

Evaluate major factors to mitigate risk

How risky is the supply chain?

Commercial photography suppliers have moderately risky supply chains. Intense competition among various first- and second-tier suppliers (e.g. camera and film sellers and software publishers, and computer and photo equipment manufacturers, respectively) has increased the risk of discontinuity among upstream vendors. This level of competition pressures these suppliers to keep their... Subscribe to learn more.