Procurement Market Intelligence Report
Graphic Design Services
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Graphic Design Services Global Overview
Definition
Summary
Graphic design service providers plan, design and manage visual communication materials, such as printed materials, packaging and corporate identification. Buyers most commonly use these materials for product promotion. Additionally, while this report includes the creation of graphics for packaging, it does not cover the physical design of packaging, which is addressed in ProcurementIQ's Packaging Design Services report.
This Report Includes:
- Brand identity design
- Marketing and advertising design
- Publication design
- Packaging design
Not in this Report:
- Printing services
- Industrial design services
- Website design services
Global Graphic Design Services Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 China | 182,905 |
| #2 Europe | 142,240 |
| #3 United States | 130,000 |
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Geography Drilldown - US & Canada
Average Cost of Graphic Design Services
United States
2026 Market Pricing$20.00 to $XXX.XX
Per hourCanada
Average Price
Prices in the Graphic Design Services market range from $20.00 to $XXX.XX, depending on Supplier credentials, Type of Project and Supplier location. For example, lower prices are associated with Free lancers, whereas higher prices are associated with Entry-level freelancers or budget platforms with limited experience ($35.00 to $100 per hour).
Need the scoop on international price trends?
Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Graphic Design Services Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Graphic Design Services market, prices in the US have grown 0.1% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more
United States (2022-2025)
United States (2025-2028)
Compound Annual Growth Rate
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Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.
Cost Analysis - Total Cost of Ownership for Graphic Design Services
Total cost of ownership is Low in the Graphic Design Services market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Emergencies may raise the total cost of ownership unexpectedly.
Negotiated Before
Customization
Billed During
Upgrades
Unforeseen
Emergencies
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to 0.9 in the United States. Buyer power is most positively impacted by Availability of Substitutes. It is most negatively impacted by Forecast Price Trend. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Canada
Buyer power forecasts: your glimpse into the future
Develop strategies for the upcoming year and identify unforeseen opportunities for buying now
- Actionable "Buy Now" and "Buy Later" insights
- Near-real-time updates to current and forecast Buyer Power Scores
- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as Low, which has a positive impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Packaged Software Publishers
- Computer Wholesalers
- Commercial Lessors
- Operating Systems Publishing
2nd
Tier Suppliers
- Software Publishers
- Computer Manufacturers
- Real Estate Sales Companies & Brokers
Biggest Graphic Design Services Suppliers in the US by Revenue
The largest Graphic Design Services vendors by revenue in the US are Chermayeff & Geismar & Haviv, Southern Graphics Inc. and Dentsu Group Inc. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Dentsu Group Inc. | Global | Tokyo, JP | >10,001 | < 5 | ||||
| Wpp Plc | Global | London, UK | >10,001 | < 5 | ||||
| Publicis Groupe SA | Global | Paris, FR | >10,001 | < 5 | ||||
| Matthews International Corp | Global | PITTSBURGH | >10,000 | < 5 | ||||
| Chermayeff & Geismar & Haviv | Global | New York, NY | <25 | < 5 | ||||
| Southern Graphics Inc. | Global | Louisville, KY | 1,001-10,000 | < 5 | ||||
| Johannes Leonardo | National | New York, NY | 101-250 | < 5 | ||||
| Pentagram Design Inc. | Global | London, UK | 251-500 | < 5 | ||||
| Saffron Brand Consultants S.A. | Global | Madrid, ES | 101-250 | < 5 | ||||
Looking for a list of suppliers by country?
Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.
Profit Analysis
The average profit margin across vendors in the Graphic Design Services market is 10.0% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Overhead. The cost trend for this component is stagnating, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
No single supplier controls a significant portion of the market. Low market share concentration facilities strong price-based competition among suppliers.
Low supply chain risk in the graphic design services market benefits buyers by ensuring consistent availability of skilled designers, reducing project delays, and maintaining stable pricing.
The proportion of businesses owned by women in this market is higher than the percentage seen in the overall economy, indicating that there are more opportunities to seek out women-owned suppliers in this market.
The graphic design services market has moderate average vendor risk due to moderate profit margins and growing demand for services.
The United States is a net importer of computers, meaning it imports more computers than it exports. While lower manufacturing costs abroad drive down prices for imported computers, relying on imports can lead to potential shortages or price increases if there are supply chain disruptions due to geopolitical tensions, trade disputes, or global crises
Supplier Information
Chermayeff & Geismar & Haviv
Chermayeff & Geismar & Haviv is a private company operating globally in the professional, scientific & technical services sector. The company's offerings include graphic design services. Founded in 1957, the company is currently headquartered in New York, New York, United States of America with an estimated... Subscribe to learn more
Dentsu Group Inc.
Dentsu Group Inc. is a public company operating globally in the professional, scientific & technical services and other services (except public administration) sectors. The company's offerings include search engine marketing services, party & event planning services, promotion fulfillment services, social... Subscribe to learn more
Johannes Leonardo
Johannes Leonardo is a private company operating nationally in the professional, scientific & technical services sector. The company's offerings include graphic design services. Founded in 2007, the company is currently headquartered in New York, New York, United States of America with an estimated 175 employees.... Subscribe to learn more
Matthews International Corp
Matthews International Corporation is a global provider of memorialization products, industrial technologies, and brand solutions. It organizes its business into three segments: the Memorialization segment, which offers bronze and granite memorials, caskets, cremation-related products, and cremation and incineration... Subscribe to learn more
Pentagram Design Inc.
Pentagram Design Inc. is a private company operating globally in the professional, scientific & technical services sector. The company's offerings include graphic design services. Founded in 1972, the company is currently headquartered in London, England, United Kingdom with an estimated 333 employees. Subscribe to learn more
Publicis Groupe SA
Publicis Groupe SA is a public company operating globally in the professional, scientific & technical services and educational services sectors. The company's offerings include marketing consulting services, search engine marketing services, direct mail advertising services, social media management services,... Subscribe to learn more
Saffron Brand Consultants S.A.
Saffron Brand Consultants S.A. is a private company operating globally in the professional, scientific & technical services sector. The company's offerings include graphic design services. Founded in 2001, the company is currently headquartered in Madrid, Aarhus, Spain with an estimated 125 employees. Subscribe to learn more
Southern Graphics Inc.
Southern Graphics Inc. is a private company operating globally in the professional, scientific & technical services sector. The company's offerings include graphic design services and project financing services. Founded in 1946, the company is currently headquartered in Louisville, Kentucky, United States... Subscribe to learn more
VSA Partners Inc.
VSA Partners LLC is a private company operating nationally in the professional, scientific & technical services sector. The company's offerings include graphic design services. Founded in 1982, the company is currently headquartered in Chicago, Illinois, United States of America with an estimated 175 employees.... Subscribe to learn more
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Procurement Management KPIs for the Graphic Design Services Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Cost per Acquisition and Customer Lifetime Value. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Timeliness of Deliverables and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Cost per Acquisition |
|
Total spend on a campaign Number of new customers gained from the campaign |
The cost per acquisition (CPA) measures the total cost to the buyer of acquiring one new customer. The higher the CPA, the less effective the campaign is. Buyers with a high CPA should recommend that their supplier make adjustments to the design to increase its effectiveness or to lower costs. |
| Customer Lifetime Value |
|
Average customer purchase value Average purchase frequency rate Average customer lifespan |
The customer lifetime value (CLV) measures the average total revenue that a single customer brings in over the course of their experience as a customer of the buyer. The CLV is an indication of customer loyalty, including how well the buyer retains existing customers and how frequently they return to make purchases from the buyer. |
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Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Timeliness
How many other projects will you be working on concurrently?
How do you handle working on multiple projects at the same time?
Experience and Expertise
How do you gauge the quality of a graphic you have created?
Do you have numbers indicating the proportions of clients that found your services satisfactory, unsatisfactory or exceeding expectations?
Logistics
Do you accept input from the buyer once specifications have been set and the project is being developed?
Do you consult with clients on work in progress?
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Graphic Design Services RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should describe their organization(s) and explain why they are seeking graphic design services.
Buyers should give a description of their desired graphic design and the extent of graphic design services required.
Statement Of Need
Buyers should provide a detailed description of the type of graphic design they desire and the style it will have.
Buyers should also include a detailed description of the types of style, fonts and other applicable design choices that will be required.
Project Budget
Buyers should explicitly state the amount of the contract award.
Buyers should explain whether they expect to pay for services after each graphic design project completion or at some other point during the life of the contract.
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We display average pricing information, trends and market data.
Our Reports include:
- Opportunity assessment
- Market dynamics
- Recent developments
- Positive and warning trends
- Buyer power levers
- Price environment and market pricing
- Geographic wage rates
- Global market updates
- Total cost of ownership
- Cost structure benchmarks and analysis
- Supply chain and vendors
- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
- Vendor management and KPIs
- Sourcing strategy guidance
