Procurement Market Intelligence Report
Packaging Design Services
Sourcing Guide & Market Intelligence
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Packaging Design Services Global Overview
Definition
Summary
Packaging design service providers work with clients to develop packaging designs, shapes, and sizes for particular products. The supplier then creates the designs that buyers can use to get the packaging produced.
This Report Includes:
- Concept Development
- Package Structure
Not in this Report:
- Photocomposition design services
- Graphic design services
- Silkscreen design services
Global Packaging Design Services Procurement Trends
Discover the top international trends affecting procurement in the global Packaging Design Services market.
Warning Trends
United States announces additional tariffs on China
- In February 2025, the United States announced 10.0% tariffs on imports from China. The tariffs took effect on February 4, 2025.
- The tariff plan applies to all merchandise imported for consumption and applies in addition to other duties and fees that are in place, with limited exceptions.
- In response, China announced a 15.0% tariff on products such as coal and natural gas, as well as a 10.0% tariff on crude oil, agricultural machinery, pickup trucks, and large cars. The tariff executive orders indicate retaliatory tariffs could lead to further escalation in rates.
- Providers in this market rely on inputs often sourced from China. As such, ProcurementIQ will continue to monitor developments in this space and update analysis accordingly.
United States postpones plans for sweeping tariffs on Canada and Mexico
- In February 2025, the United States announced 25.0% tariffs on imports from Canada and Mexico.
- Though initially set to take effect on February 4, 2025, the implementation of tariffs on Canada and Mexico has been postponed 30 days to allow for further negotiation.
- The tariff plan initially proposed by the US applies to all merchandise imported for consumption and applies in addition to other duties or fees that are in place, with limited exceptions.
- Providers in this market rely on input costs often sourced from an affected country. As such, ProcurementIQ will continue to monitor developments in this space and update analysis accordingly.
Neutral
Inflation climbs above 3.0% for the first time in seven months
- In January, the Consumer Price Index (CPI) 12-month inflation rate, the most commonly used measure of inflation, rose by 0.1% to 3.0%, the highest it has been since June 2024.
- This uptick in inflation follows cuts to interest rates which may have added to consumer demand, fueling higher consumer prices.
- Additionally, the threat of impending tariff hikes has driven preemptive stockpiling by importers, adding to demand and price growth across a range of industries in the United States.
- While inflation is still low relative to previous years, sustained recent increases in inflation and the potential effects of tariffs, such as the recently implemented 10.0% on all Chinese goods, mean prices are still rising at a faster-than-normal pace.
Global Packaging Design Services Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 Europe | 59,745 |
| #2 South America | 25,170 |
| #3 China | 19,700 |
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2
Geography Drilldown - US
Average Cost of Packaging Design Services
United States
2026 Market Pricing$500.00 to $XX,XXX.XX
per projectAverage Price
Prices in the Packaging Design Services market range from $500.00 to $XX,XXX.XX, depending on Vendor Type, Complexity and Scope of the Project and Turnaround Time. For example, lower prices are associated with Freelancers and crowdsourcing platforms ($500 to $5,000 per project), whereas higher prices are associated with Prestigious, award-winning design firms ($5,000 to $55,000 per project).
Need the scoop on international price trends?
Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Packaging Design Services Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Packaging Design Services market, prices in the US have grown 1.3% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more
United States (2022-2025)
United States (2025-2028)
Compound Annual Growth Rate
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Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.
Cost Analysis - Total Cost of Ownership for Packaging Design Services
Total cost of ownership is High in the Packaging Design Services market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Cancellations may raise the total cost of ownership unexpectedly.
Negotiated Before
Customization
Billed During
Labor
Unforeseen
Cancellations
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to -0.6 in the United States. Buyer power is most positively impacted by Recent Developments. It is most negatively impacted by Market Share Concentration. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Buyer power forecasts: your glimpse into the future
Develop strategies for the upcoming year and identify unforeseen opportunities for buying now
- Actionable "Buy Now" and "Buy Later" insights
- Near-real-time updates to current and forecast Buyer Power Scores
- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as Low, which has a positive impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Computer & Packaged Software Wholesalers
- Copier & Office Equipment Wholesalers
- Office Stationery Wholesalers
2nd
Tier Suppliers
- Computer Manufacturers
- Copier & Optical Machinery Manufacturers
- Office Stationery Manufacturers
Biggest Packaging Design Services Suppliers in the US by Revenue
The largest Packaging Design Services vendors by revenue in the US are Omnicom Group Inc., Publicis Groupe SA and Wpp Plc. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Vertiv Company | Westerville | >10,000 | 10-15 | |||||
| Westrock Co | Global | ATLANTA, GA | >10,000 | < 5 | ||||
| Wpp Plc | Global | London, UK | >10,001 | < 5 | ||||
| Publicis Groupe SA | Global | Paris, FR | >10,001 | < 5 | ||||
| Omnicom Group Inc. | Global | NEW YORK, NY | >10,000 | < 5 | ||||
| Berlin Packaging L.L.C. | International | Chicago, IL | 1,001-10,000 | < 5 | ||||
| Matthews International Corp | Global | PITTSBURGH | >10,000 | < 5 | ||||
| Constantia Flexibles Group Gmbh | Global | Handelskai 92, AT | 1,001-10,000 | < 5 | ||||
| TricorBraun Inc. | Global | St. Louis, MO | 501-1,000 | < 5 | ||||
Looking for a list of suppliers by country?
Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.
Profit Analysis
The average profit margin across vendors in the Packaging Design Services market is 10.6% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Overhead. The cost trend for this component is falling, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
Low market concentration benefits buyers because it fosters intense competition that pressures suppliers to improve the quality of their services and provide favorable pricing terms to remain competitive.
The supply chain for packaging design service providers carries low risk, which strengthens buyer power.
Moderate vendor risk from downstream buyers makes it possible that suppliers will face precipitous spikes or drops in demand for services.
Inputs from upstream suppliers are largely purchased on an ad hoc basis, so any fluctuations in the prices of these goods and services do not threaten the continuity of vendors’ operations.
The United States is a net importer of computers, meaning it imports more computers than it exports. While lower manufacturing costs abroad drive down prices for imported computers, relying on imports can lead to potential shortages or price increases if there are supply chain disruptions due to geopolitical tensions, trade disputes, or global crises
Supplier Information
Vertiv Company
Vertiv Holdings Co. is a critical digital infrastructure technology provider for data centers, communication networks, and commercial/industrial environments. It offers infrastructure & solutions, including AC and DC power management, thermal management, low/medium voltage switchgear, busway, and integrated... Subscribe to learn more
Berlin Packaging L.L.C.
Berlin Packaging L.L.C. is a private company operating internationally in the manufacturing, manufacturing and professional, scientific & technical services sectors. The company's offerings include plastic bottles, glass bottles, hazardous waste containers and packaging design services. Founded in 1898, the... Subscribe to learn more
Constantia Flexibles Group Gmbh
Constantia Flexibles Group Gmbh is a private company operating globally in the professional, scientific & technical services sector. The company's offerings include packaging design services. Founded in 2009, the company is currently headquartered in Handelskai 92, Vienna, Austria with an estimated 5500 employees.... Subscribe to learn more
Elmwood Design Ltd.
Elmwood Design Ltd. is a private company operating internationally in the professional, scientific & technical services sector. The company's offerings include packaging design services. Founded in 1977, the company is currently headquartered in Leeds, England, United Kingdom with an estimated 175 employees.... Subscribe to learn more
Matthews International Corp
Matthews International Corporation is a global provider of memorialization products, industrial technologies, and brand solutions. It organizes its business into three segments: the Memorialization segment, which offers bronze and granite memorials, caskets, cremation-related products, and cremation and incineration... Subscribe to learn more
Omnicom Group Inc.
Omnicom Group Inc. is a holding company providing marketing and sales solutions to global companies. It offers services across media & advertising, including creative services, strategic media planning and buying, performance media, and data analytics services; precision marketing, including digital and direct... Subscribe to learn more
Publicis Groupe SA
Publicis Groupe SA is a public company operating globally in the professional, scientific & technical services and educational services sectors. The company's offerings include marketing consulting services, search engine marketing services, direct mail advertising services, social media management services,... Subscribe to learn more
TricorBraun Inc.
TricorBraun Inc. is a private company operating globally in the manufacturing and professional, scientific & technical services sectors. The company's offerings include glass bottles and packaging design services. Founded in 1902, the company is currently headquartered in St. Louis, Missouri, United States... Subscribe to learn more
Westrock Co
Westrock Co is a public company operating globally in the manufacturing, manufacturing and professional, scientific and technical services sectors. The company's offerings include wood pulp, paperboard & packaging papers, packaging machines, paper bags, corrugated boxes. Founded in 2015, the company is currently... Subscribe to learn more
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Procurement Management KPIs for the Packaging Design Services Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Cost per Acquisition and Customer Lifetime Value. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Timeliness of Delivery and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Cost per Acquisition |
|
Total spend on a campaign Number of new customers gained from the campaign |
The cost per acquisition (CPA) measures the total cost to the buyer of acquiring one new customer. The higher the CPA, the less effective the campaign is. Buyers with a high CPA should recommend that their supplier make adjustments to the design to increase its effectiveness or to lower costs. |
| Customer Lifetime Value |
|
Average customer purchase value Average purchase frequency rate Average customer lifespan |
The customer lifetime value (CLV) measures the average total revenue that a single customer brings in over the course of their experience as a customer of the buyer. The CLV is an indication of customer loyalty, including how well the buyer retains existing customers and how frequently they return to make purchases from the buyer. |
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Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Supplier Size
How many years has your company been in operation?
How many years has your company provided packaging design services?
Experience and Expertise
How many employees work for your agency?
Which of your employees will be assigned to work on this project and what experience do they have?
Service Performance
How would you explain my product or service to the average consumer?
Have you ever created a design similar to the one you are proposing to me? How did it perform?
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Packaging Design Services RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should give an overview of their organization, including their industry, products and services offered, location(s) and type of ownership.
Buyers should give a brief overview of their service needs and marketing goals.
Statement Of Need
Buyers should describe any needs related to the design of the packaging, which may involve the inclusion of images, sketches or other graphics.
Buyers should describe the types of materials to be used in the packaging.
Project Budget
Vendors should provide a pricing schedule for their services.
Buyers should include their budget for the project, if relevant.
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We display average pricing information, trends and market data.
Our Reports include:
- Opportunity assessment
- Market dynamics
- Recent developments
- Positive and warning trends
- Buyer power levers
- Price environment and market pricing
- Geographic wage rates
- Global market updates
- Total cost of ownership
- Cost structure benchmarks and analysis
- Supply chain and vendors
- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
- Vendor management and KPIs
- Sourcing strategy guidance
