Procurement Market Intelligence Report
Waterproofing Coatings
Sourcing Guide & Market Intelligence
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Waterproofing Coatings Global Overview
Definition
Summary
Waterproofing coatings are used to protect a wide range of items from exposure to water, effectively making them water resistant. Waterproofing coatings, which are designed to either prevent water from making contact with an item or keep that item from absorbing any water, can be added to urethane, asphalt and epoxy. Chemical manufacturers, chemical and coating wholesalers and a range of retailers sell waterproof coatings. The automobile industry, manufacturers and construction firms are the primary buyers.
This Report Includes:
- Polyurethane Coating
- Cementous Coating
- EPDM Rubber
Not in this Report:
- Water-Reducing Agents
- Waterproofing Services
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Global Waterproofing Coatings Procurement Trends
Discover the top international trends affecting procurement in the global Waterproofing Coatings market.
Warning Trends
Tariffs to negatively impact chemicals industry
- The Trump Administration’s reciprocal tariffs, which apply general tariff rate increases to most leading US trade partners in August, and raised tariffs on specific chemicals like branded and patented pharmaceutical products to 100.0% in October. These changes will significantly increase the tariff rate on leading chemical exporting countries, including the European Union (15.0%), Canada (35.0%), China (54.0%), Singapore (10.0%), and India (25.0%).
- Certain chemicals, including polyethylene, polypropylene, polyethylene terephthalate, phenols, ethylene, and titanium dioxide, are exempt from tariffs. However, according to Chemical Processing Magazine, tariffs, in general, are expected to add 2.0% to 5.0% to overall expenses for US chemical producers due to higher steel and equipment costs, as well as rising supply chain risk.
- China is a major supplier of chemicals to the United States, estimated to account for around 11.0% of total imports, according to the US Chamber of Commerce. Most of these imports are intermediate products used as inputs in domestic chemical production, meaning the tariffs will still impact chemical suppliers with US manufacturing operations.
- According to the Society of Chemical Manufacturers and Affiliates (SOCMA), the higher US tariff rate on imports of chemicals will disrupt supply chains and raise operating costs for domestic chemical manufacturers. Increased input costs are typically passed on to buyers in the form of higher prices.
- The United States is the most important export market for Germany’s chemical industry, and major suppliers like BASF are expected to be negatively impacted by the 15.0% tariff on the European Union member countries. However, chemicals covered under the United States-Mexico-Canada (USMCA) agreement, meaning those produced wholly in Mexico or Canada, will be exempt from tariffs on Canadian and Mexican imports, providing some relief for the highly integrated North American chemicals trade.
Global Waterproofing Coatings Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 China | 13,875 |
| #2 Europe | 8,275 |
| #3 India | 6,815 |
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Geography Drilldown - US
Average Cost of Waterproofing Coatings
United States
2026 Market Pricing$33.00 to $XXX.XX
per 5-gallon bucketAverage Price
Prices in the Waterproofing Coatings market range from $33.00 to $XXX.XX, depending on Durability, Complexity of Composition and Application method. For example, lower prices are associated with Temporary waterproofing agents (e.g., 5-10 years) ($14.00 to $70.00 per gallon), whereas higher prices are associated with Long-lasting waterproofing agents (e.g., 10-20 years) ($45.00 to $175 per gallon).
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Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Waterproofing Coatings Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Waterproofing Coatings market, prices in the US have grown 0.4% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more
United States (2022-2025)
United States (2025-2028)
Compound Annual Growth Rate
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Cost Analysis - Total Cost of Ownership for Waterproofing Coatings
Total cost of ownership is Low in the Waterproofing Coatings market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Delays may raise the total cost of ownership unexpectedly.
Negotiated Before
Installation
Unforeseen
Delays
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to -1.3 in the United States. Buyer power is most positively impacted by Recent Developments. It is most negatively impacted by Switching Costs. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Buyer power forecasts: your glimpse into the future
Develop strategies for the upcoming year and identify unforeseen opportunities for buying now
- Actionable "Buy Now" and "Buy Later" insights
- Near-real-time updates to current and forecast Buyer Power Scores
- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as Medium, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Plastic & Resin Manufacturers
- Dye & Pigment Manufacturers
- Chemical Wholesalers
2nd
Tier Suppliers
- Petrochemical Manufacturers
- Mineral & Phosphate Miners
- Chemical Product Manufacturers
Biggest Waterproofing Coatings Suppliers in the US by Revenue
The largest Waterproofing Coatings vendors by revenue in the US are Akzo Nobel Nv, Ppg Industries, Inc. and Home Depot, inc. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Ppg Industries, Inc. | Global | PITTSBURGH, PA | >10,000 | 10-15 | ||||
| Sherwin Williams Co | Global | CLEVELAND | >10,000 | 5-10 | ||||
| Henkel Ag & Co. Kgaa | Global | Düsseldorf, DE | >10,001 | 5-10 | ||||
| Akzo Nobel Nv | Global | Amsterdam, NL | >10,001 | 5-10 | ||||
| Home Depot, inc. | International | ATLANTA | >10,000 | < 5 | ||||
| Lowes Companies Inc. | International | MOORESVILLE | >10,000 | < 5 | ||||
| Basf Se | Global | Ludwigshafen, DE | >10,001 | < 5 | ||||
| Dow Inc. | Global | MIDLAND, MI | >10,000 | < 5 | ||||
| 3m Company | Global | ST PAUL | >10,000 | < 5 | ||||
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Profit Analysis
The average profit margin across vendors in the Waterproofing Coatings market is 6.9% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Wages. The cost trend for this component is rising, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
Vendor risk is low in the market, as waterproofing coating vendors typically face stable demand from clients. Buyers face a minimal risk of service disruptions due to poor vendor financial health.
Supply chain risk is moderate in the market, as key upstream suppliers such as plastic manufacturers to have faced price shocks in the past.
Market share concentration is moderate, with firms like PPG Industries and Sherwin-Williams Company occupying a significant market share. However, there is no singular firm capable of setting market prices, benefitting buyers.
The United States is a net importer of waterproofing coatings, as it imports more than it exports. This adds risk for buyers as currency exchange rates and trade fluctuations can affect the supply of coatings in the market.
Supplier Information
Ppg Industries, Inc.
PPG Industries, Inc. is a manufacturer and distributor of paints, coatings, and specialty products. It organizes its business into three reportable business segments: the Global Architectural Coatings segment, which supplies decorative coatings, adhesives, sealants, and finishes, as well as paint strippers,... Subscribe to learn more
Akzo Nobel Nv
Akzo Nobel Nv is a public company operating globally in the manufacturing sector. The company's offerings include waterproofing coatings and caustic soda. Founded in 1994, the company is currently headquartered in Amsterdam, Netherlands with an estimated employee count of over 10,000. Subscribe to learn more
Henkel Ag & Co. Kgaa
Henkel Ag & Co. Kgaa is a public company operating globally in the manufacturing and professional, scientific & technical services sectors. The company's offerings include waterproofing coatings, adhesives and chemical management services. Founded in 1876, the company is currently headquartered in Düsseldorf,... Subscribe to learn more
Sherwin Williams Co
Sherwin-Williams Co. is a global developer, manufacturer, and distributor of paint, coatings, and related products to professional, industrial, commercial, and retail customers. It organizes its business into three segments: the Paint Stores group, which markets architectural paint and coatings, protective... Subscribe to learn more
3m Company
3M Co. is a diversified technology company offering a range of products for safety and industrial, transportation, electronics, and consumer markets. It develops, manufactures, and markets, among others, industrial abrasives and finishing for metalworks, autobody repair solutions, industrial specialty products,... Subscribe to learn more
Basf Se
Basf Se is a public company operating globally in the manufacturing, manufacturing and professional, scientific & technical services sectors. The company's offerings include pesticides, refining catalysts, plasticizers, preservatives, waterproofing coatings. Founded in 1865, the company is currently headquartered... Subscribe to learn more
Dow Inc.
Dow Inc. is a public company operating globally in the manufacturing, information and professional, scientific and technical services sectors. The company's offerings include detergent, plasticizers, preservatives, waterproofing coatings, methanol. Founded in 1897, the company is currently headquartered in... Subscribe to learn more
Dubond Products (India) Pvt. Ltd.
Dubond Products (India) Pvt. Ltd. is a private company operating nationally in the manufacturing sector. The company's offerings include waterproofing coatings. Founded in 2009, the company is currently headquartered in Thaltej, Ahmedabad, India with an estimated 375 employees. Subscribe to learn more
Home Depot, inc.
Home Depot, Inc. is a home improvement retailer offering building materials, home improvement products, lawn and garden products, décor products, and related services under national and proprietary brands. Its proprietary brands include, among others, HDX®, Husky®, Hampton Bay®, Home Decorators Collection®,... Subscribe to learn more
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Procurement Management KPIs for the Waterproofing Coatings Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Human Capital ROI and Net Working Capital (NWC). Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Delivery and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Human Capital ROI |
|
Total Revenue Operating Expenses Employee Compensation |
This indicator ensures that a supplier's human capital ROI is steadily growing in order to ensure the supplier is on its path to sustainable development. This indicator can be measured by dividing the supplier’s revenue by the current number of employees. |
| Net Working Capital (NWC) |
|
Size of Production Facilities Workforce Size Current Assets Current Liabilities |
Net working capital can be used to determine a company’s ability to fund current operations. Suppliers should have the capacity to escalate production volumes when demand surges. |
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Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Installation
What conditions have an impact on curing time?
What are the most effective conditions and methods to apply the coating?
Product Lines
What other products does this coating require to be used most effectively?
What advantages do these products provide?
Customer Service
If I need advice or help using your product, do you have available customer service representatives? To what degree can they help?
What are your policies if the waterproofing coating does not perform according to specifications despite following the recommended instructions?
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Waterproofing Coatings RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should describe their business background/operations and the reason for the proposal.
Buyers should include contact information for RFP-related questions.
Statement Of Need
Buyers should explain the project scope and the operating conditions in which they use waterproofing coating.
Buyers should state the volume and frequency of use that will be required.
Project Budget
Buyers should define a cost structure for any products required, which should include the product volume and price.
Buyers should define payment schedules.
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Our Reports include:
- Opportunity assessment
- Market dynamics
- Recent developments
- Positive and warning trends
- Buyer power levers
- Price environment and market pricing
- Geographic wage rates
- Global market updates
- Total cost of ownership
- Cost structure benchmarks and analysis
- Supply chain and vendors
- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
- Vendor management and KPIs
- Sourcing strategy guidance
