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Procurement Market Intelligence Report

Promotional Products
Sourcing Guide & Market Trends

Comprehensive intelligence for making smart purchasing decisions

Learn about actual and potential costs

How much should I pay for Promotional Products?

What is the average price of Promotional Products?

This procurement report includes pricing information to help you purchase Promotional Products. Our analysts provide a benchmark price and a price range based on key pricing factors to help you understand what you should be paying for this specific product or service. To see the average price for this and hundreds of other products and services, subscribe to ProcurementIQ.

Has the price of Promotional Products been rising or falling?

Analysts look at market data from the previous three years to determine an overall price trend. You can use the recent price trends to help you understand price volatility and plan your budget.

I’m not ready to purchase Promotional Products yet. Will I pay more if I wait too long?

We forecast the next three years of price movements by looking at factors likely to affect the market's supply chain, such as inputs, demand and competition. You can then use the price forecast to figure out the best time to purchase.

What other costs are associated with purchasing Promotional Products?

Our analysts calculate the total cost of ownership and assign a level of low, moderate or high, depending on things like customization, integration and installation. Use this information to budget for Promotional Products with a reduced risk of unexpected costs.

See how we display average pricing information, trends and market data.

Find the vendor to meet your needs

Where can I purchase ?

Of the roughly 39,140 distributors in the promotional product market, no single distributor holds a significant percentage of market share. The top four distributors collectively account for about 9.6% of the market, indicating low market share concentration. Low market share concentration enhances buyer power because it compels distributors to offer... Subscribe to learn more.

Questions to ask potential suppliers

How can I gain leverage during negotiations?

Production Processes

What materials will you use for the promotional products listed in my order?

Are your production processes compliant with regulations imposed by the CPSIA?

What policies do you have in place to assure quality? Do you send preproduction proofs?

What capabilities do you have related to customizing the types of products I am ordering?

What new products have you introduced to address issues brought on by the coronavirus pandemic?

Order Specifics

Who is responsible for the cost of shipping my order?

Will you send me samples of the products in my order?

Do you foresee any complications in fulfilling my order?

How long do you expect the turnaround time to be for my order?

Can you give me examples of similar orders you have fulfilled in the past three years? How did they turn out?

How have your products helped similar buyers operate efficiently during the pandemic?

Customer Service

How do you handle client complaints?

How have you helped past clients resolve product quality issues?

What is the standard availability of your customer service representatives? Does your company provide after-hours support?

Will there be a particular sales representative assigned to my order? How can I get in contact with them?

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Key elements for every RFP

What should my RFP include?

Project Budget

Buyers should indicate when payment will occur.

Buyers can consult the Benchmark Price section of this report to determine about how much they should pay for promotional products.

Selection Criteria

Buyers should evaluate the promotional product distributor's experience and ability to meet specifications, terms and deadlines.

Buyers should make sure the promotional product distributor offers the products and services needed.

Buyers should evaluate distributors based on the estimated costs of the promotional products.

For a detailed list of key selection criteria, buyers should reference the Buying-Decision Scorecard section of this report.

Project Schedule

Buyers need to include the date when proposals are due and when award information will be available.

Buyers should include any other benchmark dates that distributors need to be aware of, such as sample product deadlines.

Evaluate major factors to mitigate risk

How risky is the supply chain?

Supply chain risk is moderate in the promotional product market, thereby hindering buyer power by enhancing the risk of production delays and unexpected supplier insolvencies. Suppliers for promotional product distributors are susceptible to moderate levels of risk due primarily to the structural risk they face. Different types of upstream wholesalers,... Subscribe to learn more.