Procurement Market Intelligence Report
Sales & Marketing Contact Lists
Sourcing Guide & Market Intelligence
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Sales & Marketing Contact Lists Global Overview
Definition
Summary
Sales and marketing contact lists are lists of consumer and business prospects that have been analyzed for their likelihood of partaking in purchasing a product or service. These lists can include information such as prospect names, e-mail addresses, demographics and psychographics. Buyers include advertising agencies, television broadcasting firms, government agencies and management consulting firms.
This Report Includes:
- Sales Contact Lists
- Marketing Contact Lists
Not in this Report:
- Sales & Marketing Software
- Vendor Matching Services
Global Sales & Marketing Contact Lists Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 Europe | 785 |
| #2 South America | 330 |
| #3 China | 260 |
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2
Geography Drilldown - US
Average Cost of Sales & Marketing Contact Lists
United States
2026 Market Pricing$100.00 to $X,XXX.XX
per list of 1,000 contactsAverage Price
Prices in the Sales & Marketing Contact Lists market range from $100.00 to $X,XXX.XX, depending on Type of Lead, Depth of Information, Additional Information, Frequency of Updates and Number of Leads. For example, lower prices are associated with Consumer mailing lists ($0.04 to $0.20 per lead), whereas higher prices are associated with Business mailing lists ($0.15 to $0.36 per lead).
Need the scoop on international price trends?
Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Sales & Marketing Contact Lists Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Sales & Marketing Contact Lists market, prices in the US have grown 2.7% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more
United States (2022-2025)
United States (2025-2028)
Compound Annual Growth Rate
Wondering where prices are heading?
Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.
Cost Analysis - Total Cost of Ownership for Sales & Marketing Contact Lists
Total cost of ownership is Low in the Sales & Marketing Contact Lists market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Cancellations may raise the total cost of ownership unexpectedly.
Unforeseen
Cancellations
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to -0.4 in the United States. Buyer power is most positively impacted by Forecast Price Trend. It is most negatively impacted by Market Share Concentration. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Buyer power forecasts: your glimpse into the future
Develop strategies for the upcoming year and identify unforeseen opportunities for buying now
- Actionable "Buy Now" and "Buy Later" insights
- Near-real-time updates to current and forecast Buyer Power Scores
- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as Low, which has a positive impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Computer Manufacturers
- Software Publishers
- Internet Service Providers
- Commercial Leasing Firms
2nd
Tier Suppliers
- Semiconductor & Circuit Manufacturers
- Data Processing & Hosting Service Providers
- Real Estate Sales & Brokerage Firms
Biggest Sales & Marketing Contact Lists Suppliers in the US by Revenue
The largest Sales & Marketing Contact Lists vendors by revenue in the US are A. Caldwell List Company Inc., Dun & Bradstreet Holdings, Inc. and Microsoft Corporation. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Salesforce.Com, Inc. | Global | SAN FRANCISCO, CA | >10,000 | 15-20 | ||||
| Experian Plc | Global | Dublin, IE | >10,001 | 5-10 | ||||
| Dun & Bradstreet Holdings, Inc. | Global | SHORT HILLS, NJ | 1,001-10,000 | 5-10 | ||||
| Microsoft Corporation | Global | REDMOND, US | >10,000 | < 5 | ||||
| DiscoverOrg LLC | Global | Vancouver, WA | 1,001-10,000 | < 5 | ||||
| Infogroup Inc. | International | Dallas, TX | 1,001-10,000 | < 5 | ||||
| A. Caldwell List Company Inc. | National | Roswell, GA | <25 | < 5 | ||||
| American Sales Leads, LLC | National | Omaha, NE | 101-250 | < 5 | ||||
| Giant Partners Inc. | National | Thousand Oaks, CA | 51-100 | < 5 | ||||
Looking for a list of suppliers by country?
Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.
Profit Analysis
The average profit margin across vendors in the Sales & Marketing Contact Lists market is 11.1% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Overhead. The cost trend for this component is falling, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
The biggest suppliers in the market are generally more financially stable, although most suppliers are financially healthy and have a low risk of bankruptcy.
Due to the labor-intensive nature of providing market services, wages make up a significant portion of suppliers’ operating costs, and there is little risk associated with potential labor shortages. Consistent access to labor helps keep supply chain risk low by helping to limit disruptions from the supply chain that could affect this market.
The sales and marketing contact lists market has a low level of market share concentration, with the top four suppliers accounting for less than 30.0% of market revenue. The market is made up of several company types, including large companies that operate on a national scale and many suppliers that operate on a smaller regional scale.
The United States is a net importer of computers, meaning it imports more computers than it exports. While lower manufacturing costs abroad drive down prices for imported computers, relying on imports can lead to potential shortages or price increases if there are supply chain disruptions due to geopolitical tensions, trade disputes, or global crises.
Supplier Information
Salesforce.Com, Inc.
Salesforce.Com, Inc. is a public company operating globally in the information and administration, business support and waste management services sectors. The company's offerings include e-mail marketing software, help desk & call center software, website analytics software, sales & marketing software, grants... Subscribe to learn more
Dun & Bradstreet Holdings, Inc.
Dun & Bradstreet Holdings, Inc. is a public company operating globally in the professional, scientific and technical services and administration, business support and waste management services sectors. The company's offerings include vendor qualification services, sales & marketing contact lists and business... Subscribe to learn more
Experian Plc
Experian Plc is a public company operating globally in the administration, business support and waste management services sector. The company's offerings include sales & marketing contact lists, consumer credit reporting services and business credit reporting services. Founded in 1996, the company is currently... Subscribe to learn more
A. Caldwell List Company Inc.
A. Caldwell List Company Inc. is a private company operating nationally in the administration, business support and waste management services sector. The company's offerings include sales & marketing contact lists. Founded in 1969, the company is currently headquartered in Roswell, Georgia, United States Subscribe to learn more
American Sales Leads, LLC
American Sales Leads, LLC is a private company operating nationally in the administration, business support and waste management services sector. The company's offerings include sales & marketing contact lists. Founded in 2011, the company is currently headquartered in Omaha, Nebraska, United States of America... Subscribe to learn more
DiscoverOrg LLC
DiscoverOrg LLC is a private company operating globally in the information and administration, business support and waste management services sectors. The company's offerings include sales & marketing contact lists. Founded in 2006, the company is currently headquartered in Vancouver, Washington, United States... Subscribe to learn more
Giant Partners Inc.
Giant Partners Inc. is a private company operating nationally in the administration, business support and waste management services sector. The company's offerings include sales & marketing contact lists. Founded in 2005, the company is currently headquartered in Thousand Oaks, California, United States of... Subscribe to learn more
Infogroup Inc.
Data Axle Inc. is a private company operating internationally in the administration, business support and waste management services sector. The company's offerings include sales & marketing contact lists. Founded in 1972, the company is currently headquartered in Dallas, Texas, United States of America with... Subscribe to learn more
Lusha Systems Inc.
Lusha Systems Inc. is a private company operating nationally in the administration, business support and waste management services sector. The company's offerings include sales & marketing contact lists. Founded in 2016, the company is currently headquartered in Boston, Massachusetts, United States of America... Subscribe to learn more
Accelerate the vendor selection process
Get a clear picture of the competition in a market and discover which vendors are best-suited for your sourcing needs. Our supplier profiles include hard-to-find financial ranges for private companies, cover public company data and feature an interactive competitor matrix.
Procurement Management KPIs for the Sales & Marketing Contact Lists Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Customer Acquisition Cost and Customer Lifetime Value. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Data Accuracy and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Customer Acquisition Cost |
|
Total sales costs Number of customers acquired |
The customer acquisition cost can be used to determine how much it costs to establish a customer relationship. The customer acquisition cost can be used to determine the quality of sales leads provided by sales and marketing contact lists. If the contacts provided are not a good match, buyers may spend more time, money and resources attempting to acquire them. |
| Customer Lifetime Value |
|
Average order total Average number of purchases per year Average retention time |
The customer lifetime value represents the value of a single customer relationship to a business. The customer lifetime value can be used to prioritize customer relationships; it costs less to retain existing customers than to acquire new customers. Buyers can use the average customer lifetime value to determine if and how frequently they should purchase additional sales and marketing contact lists. The higher the average customer lifetime value, the less frequently buyers will need to purchase new lists. |
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Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Customer Support
Do you have a step-by-step process to handle client issues or complaints? What does that look like?
What is your client renewal or repeat business rate?
Experience and Expertise
How long have you provided sales and marketing contact lists to your longest-tenured client? Who are your five largest clients?
Do you have case studies or client testimonials detailing the quality of the contact lists? Can my business speak to or visit a current client about their experiences?
Competition
How do you attract new clients and retain existing clients?
How does your firm maintain a competitive edge?
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Sales & Marketing Contact Lists RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should outline details of their organization, including the number of employees, locations and organizational structure.
Buyers should provide detailed information about the scope and purpose of this project.
Statement Of Need
Buyers should specify the characteristics of sales leads that should be obtained including geographic location, business size and type.
Buyers should provide the number of sales leads that are expected and how many sales are expected to be successful.
Project Budget
If one exists, buyers should specify their budget for the desired sales and marketing contact lists, as well as related products and services.
Vendors should provide their purchasing options (i.e. subscription-based pricing model) and the cost per record.
The RFP process made easy
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We display average pricing information, trends and market data.
Our Reports include:
- Opportunity assessment
- Market dynamics
- Recent developments
- Positive and warning trends
- Buyer power levers
- Price environment and market pricing
- Geographic wage rates
- Global market updates
- Total cost of ownership
- Cost structure benchmarks and analysis
- Supply chain and vendors
- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
- Vendor management and KPIs
- Sourcing strategy guidance
