Procurement Market Intelligence Report
Website Design Services
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Website Design Services Global Overview
Definition
Summary
These services include website coding, interface design, and website maintenance. Although web design is closely related to graphic design and suppliers often provide both of these services in conjunction with one another, this report focuses solely on website design. Suppliers include freelancers as well as small, midsize, and large firms.
This Report Includes:
- Website Coding
- Interface Design
- Website Maintenance
Not in this Report:
- Website Template Software
- Marketing Services
Global Website Design Services Procurement Trends
Discover the top international trends affecting procurement in the global Website Design Services market.
Warning Trends
Russian invasion of Ukraine is putting additional strain on US chip supply
- Until recently, the United States sourced nearly all of its neon gas (an essential material in the laser imprinting process to produce semiconductors) from Ukrainian and Russian producers. Previous conflicts between the two nations, specifically related to the Crimea conflict in 2014, resulted in a nearly 600.0% increase in the price of neon.
- The Russian Ministry of Industry and Trade announced in early June that it would be limiting neon gas exports as part of its sanctions against countries it views as unfriendly. This move will add to lead times and prices for neon.
- Downstream semiconductor manufacturers keep stockpiles of neon gas that have allowed them to continue manufacturing chips, though it is unknown how long these stockpiles will last. Semiconductor manufacturers will likely pay higher prices for neon gas outside Ukraine as global supplies dwindle.
Neutral
GSA memo asks agencies to review consulting contracts
- The General Services Administration (GSA) recently issued a memorandum asking government agencies to review their consulting contracts with the ten highest-paid firms. The ten firms are Accenture PLC (Accenture Federal Services), Booz Allen Hamilton Inc., CGI Group Inc. (CGI Federal), Deloitte Touche Tohmatsu (Deloitte Consulting), General Dynamics Corporation (General Dynamics IT), Guidehouse Inc., Huntington Ingalls Industries Inc. (HII Mission Technologies), International Business Machines Corporation (IBM), Leidos Holdings, Inc., and Science Applications International Corporation, Inc. (SAIC).
- The memo states that agencies are strongly encouraged to cut non-essential consulting contracts, providing a list of those intended to be terminated by March 7, 2025. By April 19, 2025, agencies must submit their reviews of non-GSA consulting service contracts.
- According to the GSA, the ten consulting firms identified are set to receive $65.0 billion in fees in 2025. The Department of Defense (DoD) has stated its intention to terminate or descope contracts non-essential to the DoD’s purposes; some of the largest market players with high-value DoD contracts include Booz Allen Hamilton, Deloitte, and Accenture.
- According to the Government Accountability Office, in the fiscal year 2023, government agencies spent $478.0 billion on services, with the DoD accounting for $230.0 billion and non-defense agencies accounting for the rest. The DoD spent $21.3 billion on support, professional, and engineering and technical services, while non-defense agencies spent $21.4 billion on professional services, which includes consulting, training, and support services.
- The Department of Veterans Affairs (VA) initially cancelled 875 contracts (amounting to around $2.0 billion) but has currently paused efforts. However, contract terminations across most agencies are expected to continue.
Global Website Design Services Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 China | 19,700 |
| #2 Europe | 18,235 |
| #3 United States | 14,000 |
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2
Geography Drilldown - US & Canada
Average Cost of Website Design Services
United States
2026 Market Pricing$300.00 to $XX,XXX.XX
per projectCanada
Average Price
Prices in the Website Design Services market range from $300.00 to $XX,XXX.XX, depending on Number of Designers Assigned to the Project, Number of Web Pages Required, Complexity of the Project, Level of Supplier Experience and Location. For example, lower prices are associated with Less than 10 designers ($20 to $100 per hour), whereas higher prices are associated with More than 10 designers ($120 to $250 per hour).
Need the scoop on international price trends?
Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Website Design Services Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Website Design Services market, prices in the US have grown 2.0% from 2022 to 2025. Meanwhile, the recent three-year CAGR for Canada is +0.9%.
United States (2022-2025)
Canada (2019-2022)
Compound Annual Growth Rate
Wondering where prices are heading?
Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.
Cost Analysis - Total Cost of Ownership for Website Design Services
Total cost of ownership is Medium in the Website Design Services market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Cancellations may raise the total cost of ownership unexpectedly.
Negotiated Before
Customization
Billed During
Upgrades
Unforeseen
Cancellations
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to -0.6 in the United States. Buyer power is most positively impacted by Recent Developments. It is most negatively impacted by Market Share Concentration. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Canada
Buyer power forecasts: your glimpse into the future
Develop strategies for the upcoming year and identify unforeseen opportunities for buying now
- Actionable "Buy Now" and "Buy Later" insights
- Near-real-time updates to current and forecast Buyer Power Scores
- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as Low, which has a positive impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Software Publishers
- Computer Retailers
- Computer & Packaged Software Wholesalers
- Electronic & Computer Repair Service Providers
2nd
Tier Suppliers
- Operating Systems & Productivity Software Publishers
- Computer Manufacturers
- Computer Peripheral Manufacturers
- Computer Peripheral Manufacturers
Biggest Website Design Services Suppliers in the US by Revenue
The largest Website Design Services vendors by revenue in the US are Vivendi, Interpublic Group Of Companies, Inc. and Dentsu Group Inc. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Dentsu Group Inc. | Global | Tokyo, JP | >10,001 | < 5 | ||||
| Accenture Plc | International | DUBLIN | >10,000 | < 5 | ||||
| Omnicom Group Inc. | Global | NEW YORK, NY | >10,000 | < 5 | ||||
| Wpp Plc | Global | London, UK | >10,001 | < 5 | ||||
| Publicis Groupe SA | Global | Paris, FR | >10,001 | < 5 | ||||
| Interpublic Group Of Companies, Inc. | Global | NEW YORK | >10,000 | < 5 | ||||
| Vivendi | Global | Paris, FR | >10,001 | < 5 | ||||
| JCDecaux SA | Global | Neuilly-sur-Seine, FR | >10,001 | < 5 | ||||
| Matthews International Corp | Global | PITTSBURGH | >10,000 | < 5 | ||||
Looking for a list of suppliers by country?
Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.
Profit Analysis
The average profit margin across vendors in the Website Design Services market is 23.4% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Wages. The cost trend for this component is falling, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
Freelance non-employers account for about 80.0% of website designers, which results in a low level of market share concentration. This is highly advantageous to buyers since it enables them to acquire multiple bids from competing vendors.
Suppliers depend on few critical inputs that could potentially disrupt operations; they primarily require computer equipment and software for their operations, which are supplied by highly saturated markets. Therefore, overall supply chain risk is low.
Buyers have benefited from a low level of vendor financial risk. Demand is strong because all types of businesses from a variety of industries use website design services, thus reducing the likelihood of vendor bankruptcy.
The United States is a net importer of computers, meaning it imports more computers than it exports. While lower manufacturing costs abroad drive down prices for imported computers, relying on imports can lead to potential shortages or price increases if there are supply chain disruptions due to geopolitical tensions, trade disputes, or global crises.
Supplier Information
Accenture Plc
Accenture Plc is a public company operating internationally in the mining, information, professional, scientific and technical services and administration, business support and waste management services sectors. The company's offerings include mobile enterprise application platforms, claims management software,... Subscribe to learn more
Dentsu Group Inc.
Dentsu Group Inc. is a public company operating globally in the professional, scientific & technical services and other services (except public administration) sectors. The company's offerings include search engine marketing services, party & event planning services, promotion fulfillment services, social... Subscribe to learn more
Interpublic Group Of Companies, Inc.
The Interpublic Group of Companies, Inc. is a global marketing, communications, and business transformation services provider under various brands. It specializes in insights, data, media, creative and production, digital commerce, healthcare marketing, and communications. It serves digital commerce, retail... Subscribe to learn more
JCDecaux SA
JCDecaux SA is a public company operating globally in the professional, scientific & technical services sector. The company's offerings include website design services, billboard advertising and transit advertising services. Founded in 1984, the company is currently headquartered in Neuilly-sur-Seine, France... Subscribe to learn more
Matthews International Corp
Matthews International Corporation is a global provider of memorialization products, industrial technologies, and brand solutions. It organizes its business into three segments: the Memorialization segment, which offers bronze and granite memorials, caskets, cremation-related products, and cremation and incineration... Subscribe to learn more
Omnicom Group Inc.
Omnicom Group Inc. is a holding company providing marketing and sales solutions to global companies. It offers services across media & advertising, including creative services, strategic media planning and buying, performance media, and data analytics services; precision marketing, including digital and direct... Subscribe to learn more
Publicis Groupe SA
Publicis Groupe SA is a public company operating globally in the professional, scientific & technical services and educational services sectors. The company's offerings include marketing consulting services, search engine marketing services, direct mail advertising services, social media management services,... Subscribe to learn more
Squarespace Inc.
Squarespace Inc. is a private company operating globally in the information and professional, scientific & technical services sectors. The company's offerings include web content management software and website design services. Founded in 2003, the company is currently headquartered in New York, New York,... Subscribe to learn more
Vivendi
Vivendi is a public company operating globally in the professional, scientific & technical services sector. The company's offerings include social media management services, brand management services, website design services, media placement & fulfillment services and television ad placement services. Founded... Subscribe to learn more
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Procurement Management KPIs for the Website Design Services Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Customer Complaints and Delivery In Full On Time Rate. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Pricing and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Customer Complaints |
|
Number of complaints from internal staff |
Any product should have minimal complaints in order to maximize its effectiveness. |
| Delivery In Full On Time Rate |
|
Late delivery rate |
A vendor that cannot provide an on-time delivery can slow the operations of a buyer. |
|
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Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Timeliness
How many other projects will you be working on concurrently?
How do you handle multiple projects to still meet deadlines?
Service and Maintenance
Do you offer comprehensive services, including SEO? Do you specialize in certain service areas?
Will any related services, such as SEO and graphic design, need to be outsourced?
The ultimate prep for procurement negotations
View all 9 negotiation questions for this category when you subscribe.
Website Design Services RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should describe their organizations and explain why they are seeking website design services.
Buyers should give a description of their desired website and the extent of website design services required.
Statement Of Need
Buyers should provide a detailed description of the type of website they desire and the features it will include.
Buyers should also include a detailed description of the types of multimedia integration that will be required.
Project Budget
Buyers should explicitly state the amount of the contract award.
Buyers should explain whether they expect to pay for services after each website completion or at some other point during the life of the contract.
The RFP process made easy
Find out how you can access RFP templates for 800+ procurement categories to start writing better, more consistent RFPs.
We display average pricing information, trends and market data.
Our Reports include:
- Opportunity assessment
- Market dynamics
- Recent developments
- Positive and warning trends
- Buyer power levers
- Price environment and market pricing
- Geographic wage rates
- Global market updates
- Total cost of ownership
- Cost structure benchmarks and analysis
- Supply chain and vendors
- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
- Vendor management and KPIs
- Sourcing strategy guidance
