Procurement Market Intelligence Report
Online Survey Software
Sourcing Guide & Market Intelligence
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Online Survey Software Global Overview
Definition
Summary
Online survey software allows users to create surveys and forms using various templates. Respondents fill surveys out online, and this software collates the data and presents the results to the survey creator. Businesses often use these surveys to gather feedback from employees as well as potential and current customers. Key buyers include financial service companies, manufacturers, restaurant and entertainment companies, and healthcare products and insurance companies.
This Report Includes:
- Online Survey Tools
- Online Questionnaire Tools
Not in this Report:
- Market Research Services
- Online Focus Groups
- Online Interview Tools
Global Online Survey Software Procurement Trends
Discover the top international trends affecting procurement in the global Online Survey Software market.
Warning Trends
The European Union’s Artificial Intelligence (AI) Act enters into force
- In August 2024, the European Union (EU) began enforcing its new regulation on artificial intelligence. Although EU legislation, the act will have a major effect on global technological companies operating in the AI space, similar to the General Data Protection regulation.
- The legislation aims to apply a risk-based framework to AI regulation, meaning different AI applications will be treated differently. The law applies a general ban for “unacceptable” uses, such as social scoring and predictive policing.
- For general-purpose AI models, companies will be required to comply with EU copyright law and intellectual property provisions, carry out regular testing, issue transparency disclosures, and implement adequate cybersecurity protections. For “high-risk” AI applications, such as autonomous vehicles, medical devices, financial services, and biometric identification systems, companies must meet stricter requirements in terms of risk-mitigation systems, documentation, human oversight, and cybersecurity.
- Companies that breach the AI Act may face fines ranging from 7.5 million euros or 1.5% of global annual revenues to 35.0 million euros or 7.0% of global annual revenues, whichever amount is higher.
- While the blanket ban on unacceptable systems entered into force in February 2025, most of the obligations do not take effect for a full year. In August 2025, requirements for general-purpose AI will come into effect, and in August 2026, obligations for high-risk AI systems will be enforced.
Positive Trends
The DOJ proposes Google breakup in latest tech antitrust action
- In August, Google was found guilty of operating as a monopoly and engaging in anti-competitive practices through the operation of its search engine business.
- In response to this ruling the Department of Justice (DOJ) has stated it will seek a breakup of Google’s business segments, among other similarly harsh penalties. While the actual penalty Google receives must be approved by the judge, the DOJ’s proposed penalties signal a zero-tolerance policy toward tech monopolies.
- During the last few years, the Federal government has significantly increased its enforcement actions against major technology companies in an effort to contest the high level of market share concentration in this sector.
- These actions include high-profile anti-trust lawsuits against Amazon, Apple, and Meta, in addition to the case against Google. Consequently, the results of these lawsuits could significantly affect the structure of a wide range of tech markets.
Global Online Survey Software Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 Europe | 525 |
| #2 United States | 400 |
| #3 China | 260 |
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Geography Drilldown - US & Europe
Average Cost of Online Survey Software
United States
2026 Market Pricing$100.00 to $X,XXX.XX
per 100 group users per monthEurope
Average Price
Prices in the Online Survey Software market range from $100.00 to $X,XXX.XX, depending on Design Features, Analytical Features, Customization, Contract Length and Number of Users. For example, lower prices are associated with Advanced responsive design, whereas higher prices are associated with Unlimited question branching and logic and Customizable templates.
Need the scoop on international price trends?
Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Online Survey Software Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Online Survey Software market, prices in the US have grown 2.9% from 2022 to 2025. Meanwhile, the recent three-year CAGR for Europe is +1.5%.
United States (2022-2025)
Europe (2022-2025)
Compound Annual Growth Rate
Wondering where prices are heading?
Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.
Cost Analysis - Total Cost of Ownership for Online Survey Software
Total cost of ownership is Low in the Online Survey Software market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Scope Changes may raise the total cost of ownership unexpectedly.
Negotiated Before
Implementation
Billed During
Hardware
Utilities
Maintenance
Unforeseen
Scope Changes
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to -1.0 in the United States. Buyer power is most positively impacted by Recent Price Trend. It is most negatively impacted by Price Driver Volatility. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Europe
Buyer power forecasts: your glimpse into the future
Develop strategies for the upcoming year and identify unforeseen opportunities for buying now
- Actionable "Buy Now" and "Buy Later" insights
- Near-real-time updates to current and forecast Buyer Power Scores
- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as Medium, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Computer & Packaged Software Wholesalers
- Data Processing & Hosting Service Providers
- Intellectual Property Licensing Firms
- Business Analytics & Enterprise Software Publishers
2nd
Tier Suppliers
- Computer Manufacturers
- IT Consulting Firms
- Law Firms
- Operating Systems & Productivity Software Publishers
Biggest Online Survey Software Suppliers in the US by Revenue
The largest Online Survey Software vendors by revenue in the US are Qualtrics, Widgix, LLC and Amplitude Research Inc. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Alphabet Inc. | Global | MOUNTAIN VIEW | >10,000 | 25+ | ||||
| Microsoft Corporation | Global | Redmond | >10,000 | 25+ | ||||
| Qualtrics | Global | Provo, UT | 1,001-10,000 | 5-10 | ||||
| Widgix, LLC | Global | Boulder, CO | 101-250 | 5-10 | ||||
| Sap Se | Global | WALLDORF | >10,000 | < 5 | ||||
| Wpp Plc | Global | London, UK | >10,001 | < 5 | ||||
| Momentive Global Inc. | Global | San Mateo | 1,001-10,000 | < 5 | ||||
| Amplitude Research Inc. | Global | Boca Raton , FL | 25-50 | < 5 | ||||
| Creative Research Systems | Global | Sebastopol, CA | 101-250 | < 5 | ||||
Looking for a list of suppliers by country?
Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.
Profit Analysis
The average profit margin across vendors in the Online Survey Software market is 17.3% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Overhead. The cost trend for this component is rising, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
Average vendor risk in this market is low, as demand for online survey software has been stable, providing ample opportunities for vendors and leaving financial risk low.
The upstream supply chain poses minimal risks to suppliers of online survey software, thus mitigating the risk of supply chain issues impacting buyers.
The high level of market share concentration limits the number of vendor options buyers may consider.
The United States is a net importer of computers, meaning it imports more computers than it exports. While lower manufacturing costs abroad drive down prices for imported computers, relying on imports can lead to potential shortages or price increases if there are supply chain disruptions due to geopolitical tensions, trade disputes, or global crises.
Supplier Information
Alphabet Inc.
Alphabet Inc. is an Internet technology company offering various products, services, and solutions spanning computing, search, cloud, and online advertising technologies. It organizes its business into three segments: the Google Services Segment, which includes ads, Android, Chrome, hardware (including Fitbit,... Subscribe to learn more
Microsoft Corporation
Microsoft Corporation is a technology company offering digital technology and artificial intelligence (AI) to businesses and individuals worldwide. It develops cloud-based solutions that deliver customers with software, services, platforms, and content and provides solution support and consulting services.... Subscribe to learn more
Qualtrics
Qualtrics is a private company operating globally in the information sector. The company's offerings include online survey software. Founded in 2002, the company is currently headquartered in Provo, Utah, United States of America with an estimated 5500 employees. Subscribe to learn more
Widgix, LLC
Widgix, LLC is a private company operating globally in the information sector. The company's offerings include online survey software. Founded in 2006, the company is currently headquartered in Boulder, Colorado, United States of America with an estimated 175 employees. Subscribe to learn more
Amplitude Research Inc.
Amplitude Research Inc. is a private company operating globally in the information sector. The company's offerings include online survey software. Founded in 2002, the company is currently headquartered in Boca Raton, Florida, United States of America with an estimated 37 employees. Subscribe to learn more
Creative Research Systems
Creative Research Systems is a private company operating globally in the information sector. The company's offerings include online survey software. Founded in 1982, the company is currently headquartered in Sebastopol, California, United States of America with an estimated 175 employees. Subscribe to learn more
Momentive Global Inc.
Momentive Global Inc. is a global provider of survey software products and purpose-built solutions. It offers three product categories: survey software products under the SurveyMonkey brand, a customer experience solution that maximizes customer feedback collection and analysis, and actionable insights solutions.... Subscribe to learn more
QuestionPro Inc.
QuestionPro Inc. is a private company operating globally in the information sector. The company's offerings include online survey software. Founded in 2005, the company is currently headquartered in Austin, Texas, United States of America with an estimated 175 employees. Subscribe to learn more
Sap Se
Sap Se is a public company operating globally in the information, professional, scientific & technical services and educational services sectors. The company's offerings include warehouse management systems, travel management software, recruitment software, order tracking software, contract management software.... Subscribe to learn more
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Procurement Management KPIs for the Online Survey Software Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Average Resolution Time and Customer Acquisition Cost. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Accessibility and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Average Resolution Time |
|
Total resolution time Number of resolved tickets |
The average resolution time represents the average amount of time it takes to resolve a support ticket. The average resolution time can be used to determine a company’s support responsiveness when the only survey software is faulty or experiencing downtime. |
| Customer Acquisition Cost |
|
Total marketing costs Total sales costs Number of customers acquired |
The customer acquisition cost represents the cost of acquiring a new customer. This is beneficial for buyers to acknowledge to take advantage of any discounts in service for establishing a new client relationship. The customer acquisition cost can be used to determine how much it costs to establish a customer relationship, as well as how efficient a company's customer acquisition processes are. |
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Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Features
What question types does your software offer?
What is the maximum number of questions that can be included in a survey?
Customization
What branding and styling options does your software offer?
What formatting options does your software have for questions and answers?
Security
What antivirus software do you use?
Does your online survey software have authentication capabilities that can identify the respondent?
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Online Survey Software RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should describe their organization and operations as well as detail the purpose of online survey software in their organization.
Buyers should provide details on the size of their organization and the number of expected users.
Statement Of Need
Buyers should provide the number of online survey software licenses needed and the type of users.
Buyers should detail the software features they require (e.g., accessible on multiple device formats, multiple language options, data aggregation and analyses) and whether the system must meet any compatibility requirements with existing networks.
Project Budget
Buyers should specify the number of expected software users and levels of software access required.
Buyers should detail the contract term for annual ongoing costs (e.g., upgrade and maintenance charges and license fees).
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We display average pricing information, trends and market data.
Our Reports include:
- Opportunity assessment
- Market dynamics
- Recent developments
- Positive and warning trends
- Buyer power levers
- Price environment and market pricing
- Geographic wage rates
- Global market updates
- Total cost of ownership
- Cost structure benchmarks and analysis
- Supply chain and vendors
- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
- Vendor management and KPIs
- Sourcing strategy guidance
