Procurement Market Intelligence Report
Detergents
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Detergents Global Overview
Definition
Summary
Detergents are surfactant compounds used in a variety of applications, including garment laundering, floor care maintenance, dishware cleaning and fuel additives. Detergents are typically available in powder or concentrated solutions. Key buyers include janitorial service providers, dry cleaners, supermarkets, household consumers and healthcare providers.
This Report Includes:
- Powder Detergent
- Liquid Detergent
- Pac Detergent
Not in this Report:
- Antifoaming Agents
- Foaming Agents
- Dispersing Agents
- Wetting Agents
Global Detergents Procurement Trends
Discover the top international trends affecting procurement in the global Detergents market.
Warning Trends
Tariffs to negatively impact chemicals industry
- The Trump Administration’s reciprocal tariffs, which apply general tariff rate increases to most leading US trade partners in August, and raised tariffs on specific chemicals like branded and patented pharmaceutical products to 100.0% in October. These changes will significantly increase the tariff rate on leading chemical exporting countries, including the European Union (15.0%), Canada (35.0%), China (54.0%), Singapore (10.0%), and India (25.0%).
- Certain chemicals, including polyethylene, polypropylene, polyethylene terephthalate, phenols, ethylene, and titanium dioxide, are exempt from tariffs. However, according to Chemical Processing Magazine, tariffs, in general, are expected to add 2.0% to 5.0% to overall expenses for US chemical producers due to higher steel and equipment costs, as well as rising supply chain risk.
- China is a major supplier of chemicals to the United States, estimated to account for around 11.0% of total imports, according to the US Chamber of Commerce. Most of these imports are intermediate products used as inputs in domestic chemical production, meaning the tariffs will still impact chemical suppliers with US manufacturing operations.
- According to the Society of Chemical Manufacturers and Affiliates (SOCMA), the higher US tariff rate on imports of chemicals will disrupt supply chains and raise operating costs for domestic chemical manufacturers. Increased input costs are typically passed on to buyers in the form of higher prices.
- The United States is the most important export market for Germany’s chemical industry, and major suppliers like BASF are expected to be negatively impacted by the 15.0% tariff on the European Union member countries. However, chemicals covered under the United States-Mexico-Canada (USMCA) agreement, meaning those produced wholly in Mexico or Canada, will be exempt from tariffs on Canadian and Mexican imports, providing some relief for the highly integrated North American chemicals trade.
Global Detergents Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 China | 12,605 |
| #2 Europe | 7,520 |
| #3 India | 6,190 |
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2
Geography Drilldown - US
Average Cost of Detergents
United States
2026 Market Pricing$5.00 to $XXX.XX
per gallonAverage Price
Prices in the Detergents market range from $5.00 to $XXX.XX, depending on Feedstock, State, Brand and Application. For example, lower prices are associated with Oleochemical feedstock ($5.00 to $50.00 per gallon), whereas higher prices are associated with Petrochemical feedstock ($10.00 to $110 per gallon).
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Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Detergents Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Detergents market, prices in the US have grown 4.9% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more
United States (2022-2025)
United States (2025-2028)
Compound Annual Growth Rate
Wondering where prices are heading?
Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.
Cost Analysis - Total Cost of Ownership for Detergents
Total cost of ownership is Low in the Detergents market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Lost Orders may raise the total cost of ownership unexpectedly.
Negotiated Before
Transportation
Billed During
Handling
Unforeseen
Lost Orders
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to -2.0 in the United States. Buyer power is most positively impacted by Recent Developments. It is most negatively impacted by Market Share Concentration. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Buyer power forecasts: your glimpse into the future
Develop strategies for the upcoming year and identify unforeseen opportunities for buying now
- Actionable "Buy Now" and "Buy Later" insights
- Near-real-time updates to current and forecast Buyer Power Scores
- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as High, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Petrochemical Manufacters
- Chemical Product Manufacturers
- Laminated Plastics Manufacturers
2nd
Tier Suppliers
- Petroleum Refiners
- Inorganic Chemical Manufacturers
- Organic Chemical Manufacturers
- Plastic & Resin Manufacturers
Biggest Detergents Suppliers in the US by Revenue
The largest Detergents vendors by revenue in the US are Univar Inc., Ecolab Inc. and Henkel Ag & Co. Kgaa. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Procter & Gamble Co | CINCINNATI | >10,000 | < 5 | |||||
| Dow Inc. | Global | MIDLAND, MI | >10,000 | < 5 | ||||
| Henkel Ag & Co. Kgaa | Global | Düsseldorf, DE | >10,001 | < 5 | ||||
| Ecolab Inc. | Global | SAINT PAUL, MN | >10,000 | < 5 | ||||
| Univar Inc. | Global | DOWNERS GROVE, IL | 1,001-10,000 | < 5 | ||||
| The Clorox Company | Global | OAKLAND, CA | 1,001-10,000 | < 5 | ||||
| Church & Dwight Co. Inc. | Global | EWING, NJ | 1,001-10,000 | < 5 | ||||
| Clark Associates, Inc. | Regional | Lancaster, PA | 501-1,000 | < 5 | ||||
| Piedmont Chemical Industries Inc. | National | High Point, NC | 51-100 | < 5 | ||||
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Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.
Profit Analysis
The average profit margin across vendors in the Detergents market is 6.5% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Overhead. The cost trend for this component is rising, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
The low market concentration and resulting competition among suppliers in this market prevent extreme price fluctuations.
Due to the homogeneity of detergent and the fragmentation of the market, suppliers tend to compete based on price and thus have low vendor risk on average.
Detergent suppliers are subject to a number of laws pertaining to environmental preservation and impact, but the rate of regulatory change in the market is slow. As a result, there is little risk of price shifts stemming from suppliers' compliance costs.
Buyers looking to source eco-friendly detergents are advised to either look for the USDA Organic label or inquire about the supplier’s ingredient list during the RFP process.
Due to the high supply chain risk and the resulting volatility in the prices of upstream inputs, suppliers may be averse to long-term contracts and may only agree to shorter contracts that enable them to adjust prices more frequently.
The United States is a net exporter of synthetic soaps and detergents, benefitting buyers by providing greater product availability, potential cost-effectiveness, and faster delivery compared to imported goods. However, buyers should note that international trade dynamics could affect product availability and prices due to changes in global demand and export regulations.
Supplier Information
Church & Dwight Co. Inc.
Church & Dwight Co. Inc. is a public company operating globally in the manufacturing sector. The company's offerings include detergent. Founded in 1846, the company is currently headquartered in EWING, New Jersey, United States of America with an estimated 5250 employees. Subscribe to learn more
Clark Associates, Inc.
Clark Associates, Inc. is a private company operating regionally in the wholesale trade sector. The company's offerings include food preparation machinery, food cutting machines, food cooking & smoking machinery, ice makers, small kitchen appliances. Founded in 1971, the company is currently headquartered... Subscribe to learn more
Dow Inc.
Dow Inc. is a public company operating globally in the manufacturing, information and professional, scientific and technical services sectors. The company's offerings include detergent, plasticizers, preservatives, waterproofing coatings, methanol. Founded in 1897, the company is currently headquartered in... Subscribe to learn more
Ecolab Inc.
Ecolab Inc. is a public company operating globally in the construction, manufacturing, wholesale trade and administration, business support and waste management services sectors. The company's offerings include detergent, water treatment chemicals, janitorial supplies, degreasers, disinfectants. Founded in... Subscribe to learn more
Henkel Ag & Co. Kgaa
Henkel Ag & Co. Kgaa is a public company operating globally in the manufacturing and professional, scientific & technical services sectors. The company's offerings include waterproofing coatings, adhesives and chemical management services. Founded in 1876, the company is currently headquartered in Düsseldorf,... Subscribe to learn more
Piedmont Chemical Industries Inc.
Piedmont Chemical Industries Inc. is a private company operating nationally in the manufacturing sector. The company's offerings include detergent. Founded in 1938, the company is currently headquartered in High Point, North Carolina, United States of America with an estimated 75 employees. Subscribe to learn more
Procter & Gamble Co
The Procter & Gamble Company is a global consumer goods company that manufactures, markets, and distributes a diversified portfolio of daily-use products under various brands. It organizes its business into five operating segments: the Beauty segment, which includes shampoos, conditioners, deodorants, personal... Subscribe to learn more
SC Johnson & Son Inc.
SC Johnson & Son Inc. is a private company operating globally in the manufacturing and wholesale trade sectors. The company's offerings include janitorial supplies and degreasers. Founded in 1886, the company is currently headquartered in Racine, Wisconsin, United States of America with an estimated 10000... Subscribe to learn more
The Clorox Company
Clorox Co. /DE/ is a global manufacturer and distributor of consumer and professional products under the health & wellness, household, and lifestyle categories. It markets some of the most trusted and recognized consumer brand names, including Pine-Sol® cleaners, Liquid-Plumr® clog removers, Poett® home care... Subscribe to learn more
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Procurement Management KPIs for the Detergents Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Average Order Value and Defect Density. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Accuracy and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Average Order Value |
|
Total Revenue Number of Orders |
The average order value represents the revenue generated from the average order. The average order value can be used to assess a company’s ability to provide large volumes of product. Buyers with higher average order values are better positioned to pursue discounts for recurring orders. |
| Defect Density |
|
Number of Units Number of Defective Units |
The defect density represents the share of defective products a company produces. The defect density can be used to determine whether quality control processes require improvement. |
|
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Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Cost Containment
What impact does input price volatility have on your production costs? How do you mitigate sudden price increases in raw materials?
Have your production costs increased or decreased during the past three years? Did you pass any of the costs or savings onto your clients? •Do you have contracts with a variety of different suppliers to mitigate rising costs?
Supply Chain Risk
Do you source materials with a high exposure to market disruptions? How are you coping with these disruptions?
How diversified is your supplier base for inputs? Do you source from multiple suppliers in different global regions?
Inventory Control
What sector commands the largest proportion of your detergent segment revenue?
How has the level of demand for detergents been for your company during the past three years?
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Detergents RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should include the names of all agencies and subsidiaries that fall under the scope of the contract.
Buyers should describe the environment where they will be using detergent products.
Statement Of Need
Buyers should explain the type of detergent they need in terms of grade, state, brand and end use.
Buyers should state whether they require any emergency services included in the contract.
Project Budget
Buyers should inform suppliers that all pricing information must be submitted in the format stated within the RFP.
Buyers should set a maximum value for the contract but inform suppliers that competitive prices will be viewed favorably.
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Our Reports include:
- Opportunity assessment
- Market dynamics
- Recent developments
- Positive and warning trends
- Buyer power levers
- Price environment and market pricing
- Geographic wage rates
- Global market updates
- Total cost of ownership
- Cost structure benchmarks and analysis
- Supply chain and vendors
- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
- Vendor management and KPIs
- Sourcing strategy guidance
