Procurement Market Intelligence Report
Earthmoving Machine Rental
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Earthmoving Machine Rental Global Overview
Definition
Summary
Earthmoving machines include trenchers, loaders, excavators, backhoe loaders, and bulldozers, all of which can be wheeled or tracked. Buyers can procure market products from a number of construction equipment manufacturers and distributors. Key buyers include highway construction contractors, commercial building firms, government agencies, and land developers. For the purposes of this report, buyers include any party looking to rent earthmoving machines.
This Report Includes:
- Trencher Rental
- Loader Rental
- Excavator Rental
- Backhoe Loader Rental
- Bulldozer Rental
Not in this Report:
- Earthmoving Machine Long-Term Leasing
- Earthmoving Machine Purchases
- Heavy Construction Machinery & Equipment Rental
Classification:
Global Earthmoving Machine Rental Procurement Trends
Discover the top international trends affecting procurement in the global Earthmoving Machine Rental market.
Warning Trends
Tariffs to negatively impact the building and construction machinery sector
- The Trump Administration’s reciprocal tariffs, which apply general tariff rate increases to most countries the United States trades with, are set to take effect on August 7, after the administration finalized the national rates on August 1. As a result, leading sources of imported construction machinery face significantly higher tariff rates, including Japan (15.0%), Mexico (25.0%), South Korea (15.0%), the European Union (15.0%), the United Kingdom (10.0%), China (54.0%), and Canada (35.0%).
- The increase in tariffs on building and construction machinery imported from tariff-impacted countries will add to the price of imports, which are typically passed on to buyers in the form of higher prices. According to The Budget Lab at Yale, the additional tariffs on imports will increase overall prices for machinery and equipment by 13.3%.
- Additionally, the administration has already implemented 50.0% tariffs on all aluminum and steel imported into the United States, with the sole exception of imports from the United Kingdom. These tariffs will increase input costs even for construction machinery suppliers with domestic manufacturing operations.
- According to an April 2025 survey from Construction Equipment Magazine, around half of the respondents reported that the higher tariffs will increase operating costs by up to 15.0%, and more than half said they plan to pass those increases along to buyers.
- As many building and construction machinery brands source parts and components such as steel, engines, and electronics from foreign countries, higher tariff rates will put upward pressure on prices and lead to greater rental rates as manufacturers and dealers pass on costs. In addition, suppliers that source parts from tariff-affected regions may see supply chain disruptions as they seek alternative suppliers to mitigate tariff impacts.
Increased tariffs on copper imports take effect
- On August 1, the Trump administration implemented 50.0% tariffs on imported copper. Chile and Canada will be most impacted by these tariffs, as they account for a combined 87.0% of all copper imports in the United States.
- However, these tariffs are less sweeping than initially expected, only applying to semi-finished copper products, while excluding high-purity refined copper and copper input materials, such as ore and concentrate. As leading importers, such as Chile and Canada, have both high copper mining and refining capacities, they will likely avoid most of these tariffs by either exporting the copper in its unrefined form or refining the copper before exporting it to the United States
- These copper tariff exemptions limit the impact on the electronics and electrical equipment sectors because these applications require refined copper due to its optimal conductive properties.
- Thus, the prices of metal alloys that include copper, consumer products made from copper, tools, plumbing, corrosion-resistant alloys, and construction materials made from copper are forecast to rise by an average of 39.2%, according to the Yale Budget Lab.
Global Earthmoving Machine Rental Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 China | 8,845 |
| #2 Europe | 8,485 |
| #3 United States | 3,200 |
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2
Geography Drilldown - US
Average Cost of Earthmoving Machine Rental
United States
2026 Market Pricing$100.00 to $X,XXX.XX
per dayAverage Price
Prices in the Earthmoving Machine Rental market range from $100.00 to $X,XXX.XX, depending on Type of Machines, Rental Period, Number of Machines, Buyer's Location and Operator. For example, lower prices are associated with Smaller, less powerful ($100 to $1,500 per day), Backhoes ($100 to $1,000 per day), Bulldozers ($250 to $1,500 per day) and Loaders ($250 to $1,500 per day), whereas higher prices are associated with Larger, more powerful ($500 to $2,000 per day) and Excavators ($500 to $2,000 per day).
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Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Earthmoving Machine Rental Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Earthmoving Machine Rental market, prices in the US have grown 3.0% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more
United States (2022-2025)
United States (2025-2028)
Compound Annual Growth Rate
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Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.
Cost Analysis - Total Cost of Ownership for Earthmoving Machine Rental
Total cost of ownership is Low in the Earthmoving Machine Rental market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Cancellations may raise the total cost of ownership unexpectedly.
Negotiated Before
Other Fees
Transportation
Billed During
Fuel
Training
Insurance
Repairs
Unforeseen
Cancellations
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to -2.3 in the United States. Buyer power is most positively impacted by Recent Developments. It is most negatively impacted by Market Share Concentration. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Buyer power forecasts: your glimpse into the future
Develop strategies for the upcoming year and identify unforeseen opportunities for buying now
- Actionable "Buy Now" and "Buy Later" insights
- Near-real-time updates to current and forecast Buyer Power Scores
- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as Very High, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Construction Machinery Manufacturers
- Forklift & Conveyor Manufacturers
- Electrical Equipment Manufacturers
- Screw, Nut & Bolt Manufacturers
2nd
Tier Suppliers
- Iron & Steel Manufacturers
- Tire Manufacturers
- Metal Stamping & Forging Firms
Biggest Earthmoving Machine Rental Suppliers in the US by Revenue
The largest Earthmoving Machine Rental vendors by revenue in the US are Finning International Inc., Ashtead Group Plc and H&E Equipment Services, Inc. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Sumitomo Corp | Global | Tokyo, JP | >10,001 | < 5 | ||||
| Home Depot, inc. | International | ATLANTA | >10,000 | < 5 | ||||
| United Rentals, Inc. | International | STAMFORD, CT | >10,000 | < 5 | ||||
| Ashtead Group Plc | Global | London, UK | >10,001 | < 5 | ||||
| Finning International Inc. | Global | Vancouver, CA | >10,001 | < 5 | ||||
| Hertz Global Holdings, inc. | Global | Estero | >10,000 | < 5 | ||||
| Herc Holdings Inc. | International | BONITA SPRINGS | 1,001-10,000 | < 5 | ||||
| H&E Equipment Services, Inc. | National | BATON ROUGE | 1,001-10,000 | < 5 | ||||
| Holt Texas, Ltd. | Global | San Antonio, TX | 1,001-10,000 | < 5 | ||||
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Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.
Profit Analysis
The average profit margin across vendors in the Earthmoving Machine Rental market is 15.7% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Overhead. The cost trend for this component is rising, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
The low market share concentration means that buyers have plenty of supplier options to consider. ProcurementIQ estimates there are around 3,000 vendors of earthmoving machine rentals in the United States.
There is moderate vendor risk in this market, indicating that market suppliers are not particularly exposed to financial distress. As a result, buyers face little risk of suppliers exiting the market due to bankruptcy.
Very high supply chain risk, particularly among upstream manufacturers (machinery manufacturers, iron and steel manufacturers, tire manufacturers), increases market suppliers' risk of not being able to affordably source machinery and equipment to rent to buyers.
The United States is a net importer of earthmoving equipment, indicating foreign presence in the market which provides buyers with the ability to access unique, competitively priced products from abroad. While buyers may be able to leverage foreign products in negotiations, these products may be more susceptible to overseas supply chain disruptions and shifts int trade policies.
Supplier Information
Ahern Rentals Inc.
Ahern Rentals Inc. is a private company operating nationally in the real estate & rental & leasing sector. The company's offerings include earthmoving machine rental, aerial lift rental, industrial truck rental, scaffolding rental and forklift rental. Founded in 1953, the company is currently headquartered... Subscribe to learn more
Ashtead Group Plc
Ashtead Group plc is an international equipment rental company. It operates primarily in the US, Canada, and the UK under the Sunbelt Rentals brand. It rents a full range of construction, industrial, and general equipment across various applications and end markets, including construction, response, facilities... Subscribe to learn more
Finning International Inc.
Finning International Inc. is a public company operating globally in the real estate & rental & leasing sector. The company's offerings include earthmoving machine rental. Founded in 1933, the company is currently headquartered in Vancouver, Canada with an estimated employee count of over 10,000. Subscribe to learn more
H&E Equipment Services, Inc.
H&E Equipment Services Inc. is engaged in heavy construction and industrial equipment rental and sale. Its fleet includes a range of battery-powered and hybrid equipment, including scissor lifts, boom lifts, and material handling equipment from nationally recognized equipment suppliers, including JLG Industries,... Subscribe to learn more
Herc Holdings Inc.
Herc Holdings Inc. is a public company operating internationally in the real estate and rental and leasing sector. The company's offerings include earthmoving machine rental, industrial truck rental, tool rental, portable lighting equipment rental and forklift rental. Founded in 1965, the company is currently... Subscribe to learn more
Hertz Global Holdings, inc.
Hertz Global Holdings, Inc. is a global vehicle rental business under the Hertz, Dollar, and Thrifty brands operating in North America, Europe, Latin America, Africa, Asia, Australia, the Caribbean, the Middle East, and New Zealand. It operates an extensive network of airport and off-airport rental locations... Subscribe to learn more
Holt Texas, Ltd.
Holt Texas, Ltd. is a private company operating globally in the real estate & rental & leasing sector. The company's offerings include earthmoving machine rental. Founded in 1933, the company is currently headquartered in San Antonio, Texas, United States of America with an estimated 5500 employees. Subscribe to learn more
Home Depot, inc.
Home Depot, Inc. is a home improvement retailer offering building materials, home improvement products, lawn and garden products, décor products, and related services under national and proprietary brands. Its proprietary brands include, among others, HDX®, Husky®, Hampton Bay®, Home Decorators Collection®,... Subscribe to learn more
McGrath RentCorp
McGrath RentCorp is a diversified business-to-business rental company focusing on relocatable modular buildings, portable storage containers, and electronic test equipment. It markets and rents its mobile modular buildings for temporary classrooms and other educational space needs of public and private schools,... Subscribe to learn more
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Procurement Management KPIs for the Earthmoving Machine Rental Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Current Ratio (Assets/Liabilities) and Mean Time to Failure (MTTF). Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Availability and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Current Ratio (Assets/Liabilities) |
|
Current assets Current liabilities |
The current ratio represents a company's liquidity. The current ratio indicates a company's ability to use its current assets to satisfy its short-term liabilities. |
| Mean Time to Failure (MTTF) |
|
Number of operational hours Number of assets in use |
The mean time to failure represents the average time it takes for an operational asset to become inoperative. Suppliers that have a lower mean time to failure are more likely to conduct frequent maintenance, extending the life of their equipment and reducing buyers' risk of equipment failure. |
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Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Experience and Expertise
How long have you been in business? How long have you been serving customers in my industry?
Can you give me an example of customers you have helped in the past? Did they return to your services?
Customer Service
What kind of phone support do you offer? Is it available around the clock?
What is your return policy if the equipment does not meet my expectations?
Inventory Control
Have you altered your fleet size in recent years to keep up with demand?
Is your inventory large enough to support renting during the summer months without a waiting period?
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Earthmoving Machine Rental RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should describe their organization(s) and explain why they are seeking earthmoving machines.
Buyers need to give a description of the earthmoving that needs to be completed. This overview should give vendors enough information to quickly evaluate whether they can provide earthmoving machines that move the anticipated amount of earth efficiently enough.
Statement Of Need
Buyers must provide the intended application of the earthmoving machines, the number of units desired and the duration of the rental.
Buyers should state the required specifications of the earthmoving machines.
Project Budget
Buyers should explicitly state the amount of the contract award.
Buyers should explain when and how many payments will be made.
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Our Reports include:
- Opportunity assessment
- Market dynamics
- Recent developments
- Positive and warning trends
- Buyer power levers
- Price environment and market pricing
- Geographic wage rates
- Global market updates
- Total cost of ownership
- Cost structure benchmarks and analysis
- Supply chain and vendors
- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
- Vendor management and KPIs
- Sourcing strategy guidance
