Procurement Market Intelligence Report
Personal Paper Products
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Personal Paper Products Global Overview
Definition
Summary
Personal paper products, such as toilet paper and toilet seat covers, can be purchased from manufacturers, retailers, and wholesalers. Typical buyers in this market include commercial offices, retailers, hospitals, schools, and other businesses and institutions.
This Report Includes:
- Toilet Paper
- Toilet Seat Covers
Not in this Report:
- Wet Wipes
- Paper Towels
- Paper Napkins
- Diapers & Training Pants
- Facial Tissues
Classification:
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Global Personal Paper Products Procurement Trends
Discover the top international trends affecting procurement in the global Personal Paper Products market.
Warning Trends
Tariffs are driving up paper and paperboard product prices
- The Trump administration’s reciprocal tariffs, which apply general tariff rate increases to all imports from most nations, are set to take effect on August 7 after the national tariff rates were finalized on August 1.
- As a result, the leading paper and paperboard product import sources, Canada, the European Union, China, and Mexico, all face significantly increased tariff rates of 35.0%, 15.0%, 54.0%, and 25.0%, respectively. Together, these countries account for 77.3% of paper and paperboard imports.
- However, USMCA-originating products, meaning those produced entirely in Canada or Mexico, are exempt from the elevated tariffs.
- The United States is highly reliant on paper and paperboard imports to meet domestic demand, with imports accounting for approximately 30.5% of total US consumption in this market.
- Due to these factors, the Yale Budget Lab anticipates tariffs will increase prices in the paper and paperboard market by 5.3% in the short term.
Global Personal Paper Products Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 China | 12,560 |
| #2 Europe | 11,610 |
| #3 Oceania & Southeast Asia | 10,410 |
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Geography Drilldown - US & Europe
Average Cost of Personal Paper Products
United States
2026 Market Pricing$0.30 to $X.XX
per 1,000 sheetsEurope
Average Price
Prices in the Personal Paper Products market range from $0.30 to $X.XX, depending on Order Volume, Thickness, Environmental Impact, Additional features and Quality. For example, lower prices are associated with High-volume orders, A few cases at a time and Orders from smaller businesses, whereas higher prices are associated with Low-volume orders, Several pallets at a time and Orders from large commercial buyers.
Need the scoop on international price trends?
Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Personal Paper Products Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Personal Paper Products market, prices in the US have grown 2.8% from 2022 to 2025. Meanwhile, the recent three-year CAGR for Europe is +1.4%.
United States (2022-2025)
Europe (2022-2025)
Compound Annual Growth Rate
Wondering where prices are heading?
Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.
Cost Analysis - Total Cost of Ownership for Personal Paper Products
Total cost of ownership is Low in the Personal Paper Products market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Restocking may raise the total cost of ownership unexpectedly.
Negotiated Before
Transportation
Billed During
Hardware
Consumables
Unforeseen
Restocking
Spoilage
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to -2.8 in the United States. Buyer power is most positively impacted by Recent Developments. It is most negatively impacted by Product Specialization. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Europe
Buyer power forecasts: your glimpse into the future
Develop strategies for the upcoming year and identify unforeseen opportunities for buying now
- Actionable "Buy Now" and "Buy Later" insights
- Near-real-time updates to current and forecast Buyer Power Scores
- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as High, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Paper Mills
- Wood Pulp Mills
- Industrial Machinery & Equipment Wholesalers
2nd
Tier Suppliers
- Recycling Facilities
- Loggers
- Printing, Paper, Food, Textile & Other Machinery Manufacturers
Biggest Personal Paper Products Suppliers in the US by Revenue
The largest Personal Paper Products vendors by revenue in the US are Target Corp, The Kroger Co. and Essity Aktiebolag. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Procter & Gamble Co | CINCINNATI | >10,000 | 20-25 | |||||
| Kimberly-Clark Corporation | Global | IRVING | >10,000 | 20-25 | ||||
| Georgia-Pacific Llc | Global | Atlanta, GA | >10,000 | 20-25 | ||||
| Walmart Inc. | International | BENTONVILLE, AR | >10,000 | < 5 | ||||
| Amazon.Com, Inc. | Global | Seattle | >10,000 | < 5 | ||||
| Cvs Health Corporation | National | WOONSOCKET, RI | >10,000 | < 5 | ||||
| Costco Wholesale Corp | Global | ISSAQUAH, WA | >10,000 | < 5 | ||||
| Essity Aktiebolag | Global | Stockholm, SE | >10,001 | < 5 | ||||
| The Kroger Co. | National | CINCINNATI | >10,000 | < 5 | ||||
Looking for a list of suppliers by country?
Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.
Profit Analysis
The average profit margin across vendors in the Personal Paper Products market is 4.7% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Purchases. The cost trend for this component is rising, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
High market share concentration is detrimental to buyers because it limits market competition.
Although supplier competition is intense, personal paper products are necessities, and demand does not fluctuate sharply during the business cycle. The resulting low vendor risk, on average, reduces the risk of supplier bankruptcy.
The high level of supply chain risk exposes buyers to price fluctuations stemming from supply chain disruptions.
Few regulations specifically apply to personal paper products; rather, the regulations to which suppliers must adhere are related to general manufacturing processes.
Buyers considering overseas suppliers should keep transportation costs and lead times in mind when evaluating the advantages and disadvantages of imported goods.
As the United States is a net importer of toilet paper, buyers can access a broader range of products from various international marketplaces. However, while this competition can lead to better prices and higher quality, it may also expose buyers to supply chain disruptions and fluctuating import costs.
Supplier Information
Georgia-Pacific Llc
Georgia-Pacific Llc is a private company operating globally in the manufacturing sector. The company's offerings include wood pulp, plywood, particleboard, medium density fiberboard, engineered wood products. Founded in 1927, the company is currently headquartered in Atlanta, Georgia, United States of America... Subscribe to learn more
Kimberly-Clark Corporation
Kimberly-Clark Corp. is a global consumer goods company that primarily manufactures and markets a wide range of products made from natural or synthetic fibers and materials using advanced technologies in fibers, nonwovens, and absorbency. It organizes its business into three reportable segments: the Personal... Subscribe to learn more
Procter & Gamble Co
The Procter & Gamble Company is a global consumer goods company that manufactures, markets, and distributes a diversified portfolio of daily-use products under various brands. It organizes its business into five operating segments: the Beauty segment, which includes shampoos, conditioners, deodorants, personal... Subscribe to learn more
Albertsons Companies, Inc.
Albertsons Companies, Inc. is a public company operating nationally in the manufacturing sector. The company's offerings include personal paper products. Founded in 1860, the company is currently headquartered in BOISE?, United States of America with an estimated 290000 employees. Subscribe to learn more
Amazon.Com, Inc.
Amazon.com, Inc. is a global e-commerce company that offers a range of consumer products and services through online and physical stores. It resells merchandise and content and offers products from third-party sellers. It also manufactures and sells electronic devices and develops and distributes media content.... Subscribe to learn more
Costco Wholesale Corp
Costco Wholesale Corp. /NEW is a global operator of membership warehouses and e-commerce websites. It sells and markets national branded and private-label products in various categories, including foods and sundries, non-foods, and fresh foods. It also provides warehouse ancillary products and services, including... Subscribe to learn more
Cvs Health Corporation
Cvs Health Corporation is a public company operating nationally in the manufacturing and finance and insurance sectors. The company's offerings include personal paper products, pharmacy benefit management services, group health insurance, disability insurance, vision insurance. Founded in 1963, the company... Subscribe to learn more
Essity Aktiebolag
Essity Aktiebolag is a public company operating globally in the manufacturing sector. The company's offerings include personal paper products and paper towels. Founded in 2017, the company is currently headquartered in Stockholm, Sweden with an estimated employee count of over 10,000. Subscribe to learn more
Target Corp
Target Corp is a public company operating nationally in the manufacturing sector. The company's offerings include personal paper products, alkaline batteries, e-reader devices, general office supplies and drinking water delivery services. Founded in 1902, the company is currently headquartered in MINNEAPOLIS,... Subscribe to learn more
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Procurement Management KPIs for the Personal Paper Products Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Average Order Value and Average Resolution Time. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Accuracy and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Average Order Value |
|
Total revenue Number of orders |
The average order value represents the revenue generated from the average order. Buyers can use the average order value to determine a company's ability to provide large volumes of product. |
| Average Resolution Time |
|
Total resolution time Number of resolved tickets |
The average resolution time can be used to determine a company’s support responsiveness. Buyers can use the average resolution time to assess the supplier's likelihood of addressing support issues in a timely manner. |
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Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Product Lines
What brands of toilet paper and toilet seat covers do you offer?
Which of your brands do you recommend for my needs?
Supply Chain Risk
Do you source materials with high exposure to market disruptions resulting from the coronavirus? How are you coping with these disruptions?
How diversified is your supplier base for inputs? Do you source from multiple suppliers in different global regions?
Experience and Expertise
What is your past experience working with companies of our size?
How often have you worked with companies from our industry?
The ultimate prep for procurement negotations
View all 30 negotiation questions for this category when you subscribe.
Personal Paper Products RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should describe their business background and the reason for the proposal.
Buyers should include contact information for RFP-related questions.
Statement Of Need
Buyers should estimate how frequently personal paper products need to be replenished.
Buyers should state if they are obligated to purchase products that include a minimum percentage of recycled material.
Project Budget
Buyers should detail how suppliers should break down any costs of procuring personal paper products.
Buyers should define a payment schedule.
The RFP process made easy
Find out how you can access RFP templates for 800+ procurement categories to start writing better, more consistent RFPs.
We display average pricing information, trends and market data.
Our Reports include:
- Opportunity assessment
- Market dynamics
- Recent developments
- Positive and warning trends
- Buyer power levers
- Price environment and market pricing
- Geographic wage rates
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- Total cost of ownership
- Cost structure benchmarks and analysis
- Supply chain and vendors
- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
- Vendor management and KPIs
- Sourcing strategy guidance
