Procurement Market Intelligence Report
Phone & Video Conference Equipment
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Phone & Video Conference Equipment Global Overview
Definition
Summary
Phone and video conference equipment enables audio and video communication in real time between offices, meeting rooms and conference rooms. This equipment includes endpoint devices used to capture and deliver audio and video data in the room, as well as the infrastructure that compresses, manages and transmits the data between rooms. Endpoint devices range from television screens and video cameras to phones and speakers, while infrastructure devices include codecs, multipoint control units and servers. Suppliers include networking equipment manufacturers, phone and video conference equipment manufacturers and product resellers. Key buyers include corporations and government institutions.
This Report Includes:
- Phone conference equipment
- Video conference equipment
Not in this Report:
- Smartphones
- Tablets
- Laptops
- Desktop computers
Global Phone & Video Conference Equipment Procurement Trends
Discover the top international trends affecting procurement in the global Phone & Video Conference Equipment market.
Warning Trends
Public sector demand slumps as the government enters shutdown
- On October 1, the US federal government entered a shutdown after negotiations for a new appropriations bill failed.
- During a government shutdown, essential federal government operations, such as law enforcement, air-traffic control, and social security, persist, while nonessential operations are paused and workers involved in these operations are furloughed. Thus, the current shutdown is expected to result in 750,000 federal workers being furloughed, representing a $400 million reduction in daily expenditure by the federal government.
- This significant reduction in federal spending and operations will affect the entire US economy, weakening aggregate demand and slowing economic growth. For example, the 35-day government shutdown in Q1, 2019, reduced aggregate demand in both the public and private sectors, resulting in a 0.2% reduction in GDP growth that quarter.
- The effects of the shutdown are likely to be most acute in markets where the public sector is a major buyer segment, weakening demand and increasing average vendor risk by destabilizing important revenue streams.
- As negotiations for a new appropriations bill to reopen the government remain ongoing, ProcurementIQ will continue to monitor the situation and update this story with the latest information.
Tariffs to escalate prices for electronics and computing equipment
- The Trump administration’s reciprocating tariffs, which will increase the tariff on all products imported from nearly all US trade partners, are set to take effect on August 7 and are likely to drive price increases across a wide range of sectors.
- The United States is highly reliant on imported electronics, communication equipment, and computing devices, having imported more than $472 billion worth of electronics in 2024, or about half of the total domestic supply. Starting August 7, imports from key computer and electronics producers such as China (54,0%), Japan (15.0%), South Korea (15.0%), Thailand (19.0%), Vietnam (20.0%), and Taiwan (20.0%) will be subject to new tariff rates. Trade deals for many countries are still being negotiated, and these rates are subject to change.
- For this reason, the US electronics industry is highly exposed to price increases and supply chain disruptions when the tariffs take effect. For example, the cost of iPhones, which are predominantly manufactured in China, could rise by as much as 43.0% in response to tariffs, according to projections by Rosenblatt Securities.
- Overall, the Yale Budget Lab anticipates tariffs will increase the average cost of computers and electronics by 18.7% in the short term.
- The tariffs exempt semiconductors, limiting the cost increases for domestic electronics manufacturers, but the lack of domestic electronics assembly capacity means that this exemption will have a limited effect.
Russian invasion of Ukraine is putting additional strain on US chip supply
- Until recently, the United States sourced nearly all of its neon gas (an essential material in the laser imprinting process to produce semiconductors) from Ukrainian and Russian producers. Previous conflicts between the two nations, specifically related to the Crimea conflict in 2014, resulted in a nearly 600.0% increase in the price of neon.
- The Russian Ministry of Industry and Trade announced in early June that it would be limiting neon gas exports as part of its sanctions against countries it views as unfriendly. This move will add to lead times and prices for neon.
- Downstream semiconductor manufacturers keep stockpiles of neon gas that have allowed them to continue manufacturing chips, though it is unknown how long these stockpiles will last. Semiconductor manufacturers will likely pay higher prices for neon gas outside Ukraine as global supplies dwindle.
Global Phone & Video Conference Equipment Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 Oceania & Southeast Asia | 6,755 |
| #2 China | 4,950 |
| #3 Europe | 4,440 |
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2
Geography Drilldown - US
Average Cost of Phone & Video Conference Equipment
United States
2026 Market Pricing$50.00 to $X,XXX.XX
per piece of equipmentAverage Price
Prices in the Phone & Video Conference Equipment market range from $50.00 to $X,XXX.XX, depending on Screen Size, Resolution, Audio Quality and Camera Quality. For example, lower prices are associated with Small screen size ($1,000 to $5,000 per piece of equipment), whereas higher prices are associated with Large screen size ($10,000 to $90,000 per piece of equipment).
Need the scoop on international price trends?
Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Phone & Video Conference Equipment Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Phone & Video Conference Equipment market, prices in the US have grown 3.6% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more
United States (2022-2025)
United States (2025-2028)
Compound Annual Growth Rate
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Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.
Cost Analysis - Total Cost of Ownership for Phone & Video Conference Equipment
Total cost of ownership is Medium in the Phone & Video Conference Equipment market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Cancellations may raise the total cost of ownership unexpectedly.
Negotiated Before
Installation
Billed During
Maintenance
Unforeseen
Cancellations
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to -3.0 in the United States. Buyer power is most positively impacted by Recent Developments. It is most negatively impacted by Availability of Substitutes. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Buyer power forecasts: your glimpse into the future
Develop strategies for the upcoming year and identify unforeseen opportunities for buying now
- Actionable "Buy Now" and "Buy Later" insights
- Near-real-time updates to current and forecast Buyer Power Scores
- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as Medium, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Wire & Cable Manufacturers
- Circuit Board & Electronic Component Manufacturers
- Laminated Plastics Manufacturers
2nd
Tier Suppliers
- Copper rolling, drawing
- Semiconductor & Circuit Manufacturers
- Plastic and Resin Manufacturers
Biggest Phone & Video Conference Equipment Suppliers in the US by Revenue
The largest Phone & Video Conference Equipment vendors by revenue in the US are Audio Visual Innovations Inc., Clearone Inc. and Zte Corp. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Avaya Holdings Corp. | Global | DURHAM, NC | 1,001-10,000 | 10-15 | ||||
| Huawei Technologies Co. Ltd. | Global | Shenzhen, CN | >10,001 | 10-15 | ||||
| Plantronics, Inc. | Global | SANTA CRUZ, CA | 1,001-10,000 | 15-20 | ||||
| Cisco Systems, Inc. | Global | SAN JOSE, CA | >10,000 | 25+ | ||||
| Panasonic Corp | Global | Kadoma, JP | >10,001 | 5-10 | ||||
| Audio Visual Innovations Inc. | Global | Tampa, FL | 1,001-10,000 | 5-10 | ||||
| Sony Corporation | Global | Tokyo, USA | >10,001 | < 5 | ||||
| Zte Corp | Global | Shenzhen, CN | >10,001 | < 5 | ||||
| Enghouse Systems Ltd | Global | Markham, CA | 1,001-10,000 | < 5 | ||||
Looking for a list of suppliers by country?
Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.
Profit Analysis
The average profit margin across vendors in the Phone & Video Conference Equipment market is 3.8% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Purchases. The cost trend for this component is stagnating, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
Supply chain risk in this market has been elevated to a moderate level due to global conflicts. Phone and video conference equipment suppliers rely on a variety of manufactured inputs in order to produce their equipment, including circuit boards, semiconductors and other electronic components.
Businesses are increasingly using mobile and desktop web-based solutions rather than installing expensive and complicated phone and video conference equipment systems in meeting and conference rooms. The switch to these alternatives has created some instability in demand for phone and video conference equipment, thereby increasing financial instability to a moderate level for some suppliers.
Market share concentration is high, indicating a limited number of large-scale vendors in the market. High market share concentration reduces price-based competition in the market, which limits buyers’ ability to negotiate lower prices with top suppliers.
The United States is a net importer of digital video cameras, meaning it imports more than it exports. While lower manufacturing costs abroad drive down prices for imported digital video cameras, relying on imports can lead to potential shortages or price increases if there are supply chain disruptions due to geopolitical tensions, trade disputes, or global crises.
Supplier Information
Avaya Holdings Corp.
Avaya Holdings Corp. is a public company operating globally in the manufacturing and information sectors. The company's offerings include office phones, interactive voice response software, pbx phone systems and phone & video conference equipment. Founded in 2000, the company is currently headquartered in... Subscribe to learn more
Huawei Technologies Co. Ltd.
Huawei Technologies Co. Ltd. is a private company operating globally in the manufacturing sector. The company's offerings include tablet computers, network switches, pbx phone systems, phone & video conference equipment and smoke detectors. Founded in 2001, the company is currently headquartered in Shenzhen,... Subscribe to learn more
Plantronics, Inc.
Plantronics, Inc. is a global communications technology company that designs, manufactures, and markets integrated communications and collaboration solutions for professionals. It offers a comprehensive selection of premium audio and video products, including wired and wireless communication headsets; open... Subscribe to learn more
Cisco Systems, Inc.
Cisco Systems, Inc. is a public company operating globally in the manufacturing, information and professional, scientific and technical services sectors. The company's offerings include rail signaling systems, office phones, print servers, computer servers, database management systems. Founded in 1984, the... Subscribe to learn more
Audio Visual Innovations Inc.
AVI-SPL Global LLC is a private company operating globally in the manufacturing sector. The company's offerings include phone & video conference equipment. Founded in 1979, the company is currently headquartered in Tampa, Florida, United States of America with an estimated 5500 employees. Subscribe to learn more
Panasonic Corp
Panasonic Corp is a public company operating globally in the manufacturing and information sectors. The company's offerings include warehouse management systems, commercial refrigerators & freezers, industrial freezers, alkaline batteries, lithium-ion batteries. Founded in 1918, the company is currently headquartered... Subscribe to learn more
Clearone Inc.
Clearone Inc. is a public company operating globally in the manufacturing sector. The company's offerings include phone & video conference equipment. Founded in 1983, the company is currently headquartered in SALT LAKE CITY, Utah, United States of America with an estimated 82 employees. Subscribe to learn more
Enghouse Systems Ltd
Enghouse Systems Ltd is a public company operating globally in the manufacturing and information sectors. The company's offerings include interactive voice response software, help desk & call center software, videoconferencing software and phone & video conference equipment. Founded in 1984, the company is... Subscribe to learn more
Sony Corporation
Sony Corporation is a public company operating globally in the manufacturing sector. The company's offerings include smartphones, office phones, flash memory devices, e-reader devices, computer displays. Founded in 2002, the company is currently headquartered in Tokyo, United States of America, Japan with... Subscribe to learn more
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Procurement Management KPIs for the Phone & Video Conference Equipment Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Average Response Time and Customer Effort Score. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Pricing and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Average Response Time |
|
Average response time is the average amount of time that passes from a user seeking help and the supplier responding. |
Suppliers with a low average response time will respond to client queries quickly, helping resolve issues faster. A fast response time also improves employee morale as users will be frustrated if the vendor takes a long time to respond. |
| Customer Effort Score |
|
The customer effort score measures the effort it takes for a user to get an issue fixed. |
The customer effort score can be used as a proxy for measuring the ease-of-use of a system. A high customer effort score means that users will have to work harder to get an issue resolved and spend more time troubleshooting rather than working on core business operations. Buyers should select software systems with a low customer effort score. |
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Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Integration
What changes do you expect to see in phone and video conference equipment in the near future? How will these changes affect our system's performance?
How many users can your system accommodate? How easily can your system be scaled up to accommodate additional users?
Product Lines
What solutions can you provide for large meeting and conference rooms?
What solutions can you provide for small offices?
Reliability
How much bandwidth does your equipment require?
How often are video or audio conferences dropped or disrupted?
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Phone & Video Conference Equipment RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should specify the existing IT setup for phone and video conferences.
Buyers should describe the size of their organization and provide information about their operations.
Statement Of Need
Buyers should state the type of equipment required and the quantity needed. If specific brands or resolutions are required, buyers should include this as well.
Buyers should include information about the equipment in order to ensure product compatibility and operational efficiency.
Project Budget
Buyers should either specify their budget for the equipment or the number of units required.
Buyers should provide information about when payment will occur, such as whether payment is awarded upon the arrival of the goods or over a period of time.
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- Opportunity assessment
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- Supply chain and vendors
- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
- Vendor management and KPIs
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