Procurement Market Intelligence Report
Audio Visual (AV) Equipment Rental
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Audio Visual (AV) Equipment Rental Global Overview
Definition
Summary
Audio visual (AV) equipment rental refers to the temporary hire of various audio and visual equipment for events, presentations, conferences, trade shows, and other occasions where sound, video, and lighting equipment are needed. This may include projectors, microphones, speakers, screens, lighting systems, and other audiovisual components. Suppliers rent out audio visual equipment to buyers for a predetermined length of time. Rented equipment includes projectors, speakers, backdrops, monitors, and lighting. Typical buyers of AV equipment include government agencies, educational facilities, hotels, and most types of businesses.
This Report Includes:
- AV Equipment Rental for Conferences
- AV Equipment Rental for Presentations
- AV Equipment Rental for Trade Shows
Not in this Report:
- AV Equipment Rental for Motion Picture Production
- AV Equipment Purchases
Global Audio Visual (AV) Equipment Rental Procurement Trends
Discover the top international trends affecting procurement in the global Audio Visual (AV) Equipment Rental market.
Warning Trends
Tariffs to escalate prices for electronics and computing equipment
- The Trump administration’s reciprocating tariffs, which will increase the tariff on all products imported from nearly all US trade partners, are set to take effect on August 7 and are likely to drive price increases across a wide range of sectors.
- The United States is highly reliant on imported electronics, communication equipment, and computing devices, having imported more than $472 billion worth of electronics in 2024, or about half of the total domestic supply. Starting August 7, imports from key computer and electronics producers such as China (54,0%), Japan (15.0%), South Korea (15.0%), Thailand (19.0%), Vietnam (20.0%), and Taiwan (20.0%) will be subject to new tariff rates. Trade deals for many countries are still being negotiated, and these rates are subject to change.
- For this reason, the US electronics industry is highly exposed to price increases and supply chain disruptions when the tariffs take effect. For example, the cost of iPhones, which are predominantly manufactured in China, could rise by as much as 43.0% in response to tariffs, according to projections by Rosenblatt Securities.
- Overall, the Yale Budget Lab anticipates tariffs will increase the average cost of computers and electronics by 18.7% in the short term.
- The tariffs exempt semiconductors, limiting the cost increases for domestic electronics manufacturers, but the lack of domestic electronics assembly capacity means that this exemption will have a limited effect.
Global Audio Visual (AV) Equipment Rental Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 India | 24,980 |
| #2 Europe | 19,895 |
| #3 China | 14,130 |
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2
Geography Drilldown - US
Average Cost of Audio Visual (AV) Equipment Rental
United States
2026 Market Pricing$20.00 to $XX,XXX.XX
per package per dayAverage Price
Prices in the Audio Visual (AV) Equipment Rental market range from $20.00 to $XX,XXX.XX, depending on Order Size, Type of Equipment, Supplier Type and Rental Period. For example, lower prices are associated with Single projector rental ($50.00 to $100 per package per day), whereas higher prices are associated with Full audiovisual setup for a conference ($500 to $1,000 per package per day).
Need the scoop on international price trends?
Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Audio Visual (AV) Equipment Rental Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Audio Visual (AV) Equipment Rental market, prices in the US have declined 0.0% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more
United States (2022-2025)
United States (2025-2028)
Compound Annual Growth Rate
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Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.
Cost Analysis - Total Cost of Ownership for Audio Visual (AV) Equipment Rental
Total cost of ownership is Medium in the Audio Visual (AV) Equipment Rental market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Emergencies may raise the total cost of ownership unexpectedly.
Negotiated Before
Set Up Fees
Other Fees
Billed During
Handling
Insurance
Unforeseen
Emergencies
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to -0.7 in the United States. Buyer power is most positively impacted by Recent Developments. It is most negatively impacted by Market Share Concentration. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Buyer power forecasts: your glimpse into the future
Develop strategies for the upcoming year and identify unforeseen opportunities for buying now
- Actionable "Buy Now" and "Buy Later" insights
- Near-real-time updates to current and forecast Buyer Power Scores
- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as Medium, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Audio Visual Equipment Manufacturers
- Audio Visual Technicians
- Storage & Warehousing Providers
2nd
Tier Suppliers
- Trade & Technical Schools
- Industrial Building Construction Companies
Biggest Audio Visual (AV) Equipment Rental Suppliers in the US by Revenue
The largest Audio Visual (AV) Equipment Rental vendors by revenue in the US are Ashford, Inc, ABCOM Technology Group Inc. and GSE Audiovisual Inc. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Encore Global Group LLC | Global | Schiller Park, IN | 501-1,000 | 5-10 | ||||
| Nep Group, Inc. | Global | Pittsburgh, PA | 1,001-10,000 | < 5 | ||||
| ABCOM Technology Group Inc. | National | Itasca, IL | 251-500 | < 5 | ||||
| GSE Audiovisual Inc. | International | Winter Park, FL | 101-250 | < 5 | ||||
| IMS Technologies Services Ltd. | Regional | Garnet Valley, PA | 101-250 | < 5 | ||||
| J&S Audio Visual Communications Inc. | International | Denver, CO | 251-500 | < 5 | ||||
| Markey’s Audio Visual Inc. | National | Indianapolis, IN | 25-50 | < 5 | ||||
| Meeting Tomorrow Inc. | National | Chicago, IL | 101-250 | < 5 | ||||
| Rentex Inc. | National | Canton, MA | 51-100 | < 5 | ||||
Looking for a list of suppliers by country?
Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.
Profit Analysis
The average profit margin across vendors in the Audio Visual (AV) Equipment Rental market is 17.0% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Overhead. The cost trend for this component is stagnating, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
High profit among suppliers benefits buyers because it suggests most suppliers have low financial risk. In turn, there is a reduced risk of bankruptcy and service disruption.
The AV rental market has a low market concentration level because is fragmented due to its localized nature, allowing new firms to enter in areas without existing suppliers or where demand can support multiple suppliers. This creates competition and does not necessarily lead to increased buyer power.
Supply chain risk for AV equipment rental is moderate, due to supply chain disruptions and volatile demand levels, which has significantly disrupted this market’s downstream supply chain.
As a net importer in the audio-visual equipment rental market, US buyers' procurement strategies may be influenced by factors such as cost considerations and international competition and will need to carefully evaluate pricing options and potentially seek out more cost-effective solutions. Being a net importer can restrict buyer power and reduce their ability to dictate terms and conditions in procurement transactions, and will have less control over pricing, quality, and availability of the goods or services they need.
Supplier Information
Encore Global Group LLC
Encore Global Group LLC is a private company operating globally in the real estate and rental and leasing sector. The company's offerings include audio visual (av) equipment rental. Founded in 2011, the company is currently headquartered in Schiller Park, Indiana, United States of America with an estimated... Subscribe to learn more
ABCOM Technology Group Inc.
ABCOM Technology Group Inc. is a private company operating nationally in the real estate and rental and leasing sector. The company's offerings include audio visual equipment rental. Founded in 1989, the company is currently headquartered in Itasca, Illinois, United States of America with an estimated 500... Subscribe to learn more
Ashford, Inc
Ashford, Inc is a public company operating nationally in the real estate and rental and leasing sector. The company's offerings include audio visual (av) equipment rental. Founded in 2014, the company is currently headquartered in Dallas, Texas, United States of America with an estimated 5500 employees. Subscribe to learn more
GSE Audiovisual Inc.
GSE Audiovisual Inc. is a private company operating internationally in the real estate and rental and leasing sector. The company's offerings include audio visual equipment rental. Founded in 2003, the company is currently headquartered in Winter Park, Florida, United States of America with an estimated 175... Subscribe to learn more
IMS Technologies Services Ltd.
IMS Technologies Services Ltd. is a private company operating regionally in the real estate and rental and leasing sector. The company's offerings include audio visual equipment rental. Founded in 1994, the company is currently headquartered in Garnet Valley, Pennsylvania, United States of America with an... Subscribe to learn more
J&S Audio Visual Communications Inc.
J&S Audio Visual Communications Inc. is a private company operating internationally in the real estate and rental and leasing sector. The company's offerings include audio visual equipment rental. Founded in 1987, the company is currently headquartered in Denver, Colorado, United States of America with an... Subscribe to learn more
Markey’s Audio Visual Inc.
Markey's Audio Visual Inc. is a private company operating nationally in the real estate and rental and leasing sector. The company's offerings include audio visual equipment rental. Founded in 1999, the company is currently headquartered in Indianapolis, Indiana, United States of America with an estimated... Subscribe to learn more
Meeting Tomorrow Inc.
Meeting Tomorrow Inc. is a private company operating nationally in the real estate and rental and leasing sector. The company's offerings include audio visual equipment rental. Founded in 2003, the company is currently headquartered in Chicago, Illinois, United States of America with an estimated 175 employees.... Subscribe to learn more
Nep Group, Inc.
Nep Group, Inc. is a private company operating globally in the real estate and rental and leasing sector. The company's offerings include audio visual equipment rental. Founded in 1986, the company is currently headquartered in Pittsburgh, Pennsylvania, United States of America with an estimated 5500 employees.... Subscribe to learn more
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Procurement Management KPIs for the Audio Visual (AV) Equipment Rental Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Defect Density and On-Time Delivery (OTD). Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Equipment and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Defect Density |
|
Number of equipment units delivered Number of defective equipment units delivered |
All equipment delivered to the buyer's venue should be tested in advance and should be in working order. Defective equipment should be replaced in a timely manner. The delivery of defective equipment should result in financial compensation to the buyer. |
| On-Time Delivery (OTD) |
|
Scheduled delivery time Actual delivery time |
It is critical that a supplier delivers the AV equipment on time to ensure the buyer's event is not delayed. Late deliveries that result in the delay of a buyer's event should result in financial compensation to the buyer. |
|
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Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Product Lines
How old is your equipment on average?
How quickly does your company adopt new technology?
Experience and Expertise
How long has your business been operating in this market?
For how many events have you handled AV equipment rental in the past?
Customer Base
Who are your top clients?
What is the retention rate among your clients?
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Audio Visual (AV) Equipment Rental RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should describe their organization, locations and why they require AV equipment.
Buyers should indicate the scope of the contract, including a broad overview of the types of equipment needed.
Statement Of Need
Buyers should disclose the locations and venues where equipment will be needed, including floor plans.
Buyers should indicate the date(s) that the equipment is needed.
Project Budget
Buyers should specify their budget for AV equipment rentals.
Buyers should outline payment schedules.
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We display average pricing information, trends and market data.
Our Reports include:
- Opportunity assessment
- Market dynamics
- Recent developments
- Positive and warning trends
- Buyer power levers
- Price environment and market pricing
- Geographic wage rates
- Global market updates
- Total cost of ownership
- Cost structure benchmarks and analysis
- Supply chain and vendors
- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
- Vendor management and KPIs
- Sourcing strategy guidance
