Procurement Market Intelligence Report

All-Terrain Vehicles
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All-Terrain Vehicles Global Overview

Definition

Summary

This report is intended to assist buyers of all-terrain vehicles (ATVs). An ATV is an open-air vehicle with highly treaded, low-pressure tires and handlebars for steering. ATVs are intended for use on rugged terrain and are not permitted for use on public roads in the United States. Farmers, hunters, ranchers and workers in agricultural, commercial, industrial and construction environments often use ATVs. Most ATVs have four wheels, but there are also three- and six-wheel ATVs. Furthermore, ATVs can carry one or two persons.

This Report Includes:

  • Utility ATV
  • Side by Side ATVs
  • Sport ATVs

Not in this Report:

  • Automobiles
  • Golf Carts
  • Motorcycles
  • Trucks

Global All-Terrain Vehicles Procurement Trends

Discover the top international trends affecting procurement in the global All-Terrain Vehicles market.

Warning Trends


Public sector demand slumps as the government enters shutdown

  • On October 1, the US federal government entered a shutdown after negotiations for a new appropriations bill failed.
  • During a government shutdown, essential federal government operations, such as law enforcement, air-traffic control, and social security, persist, while nonessential operations are paused and workers involved in these operations are furloughed. Thus, the current shutdown is expected to result in 750,000 federal workers being furloughed, representing a $400 million reduction in daily expenditure by the federal government.
  • This significant reduction in federal spending and operations will affect the entire US economy, weakening aggregate demand and slowing economic growth. For example, the 35-day government shutdown in Q1, 2019, reduced aggregate demand in both the public and private sectors, resulting in a 0.2% reduction in GDP growth that quarter.
  • The effects of the shutdown are likely to be most acute in markets where the public sector is a major buyer segment, weakening demand and increasing average vendor risk by destabilizing important revenue streams.
  • As negotiations for a new appropriations bill to reopen the government remain ongoing, ProcurementIQ will continue to monitor the situation and update this story with the latest information.

Tariffs to negatively impact the commercial vehicles and components sector

  • In June, the Trump Administration implemented 25.0% tariffs on all automobile and automobile parts imported into the United States, except for those imported from the United Kingdom, which face a reduced 10.0% tariff rate. Additionally, the administration raised tariffs on the import of aluminum, copper, and steel to 50.0%, all vital inputs for automotive manufacturing, and raised the tariffs on heavy trucks made outside the United States to 25.0%.
  • In 2024, the value of automotive imports totaled $388.9 billion, which accounted for over a quarter of the total US automotive market revenue that year. Thus, these tariffs are likely to significantly increase the cost of motor vehicles, parts, and maintenance services, as both foreign manufacturers and domestic manufacturers with foreign sub-suppliers face higher import costs.
  • According to the US International Trade Commission, Mexico and Canada account for 47.4% of motor vehicle imports to the United States, and 54.1% of motor vehicles bodies and parts. According to Anderson Economic Group (AEG), a Michigan-based economic consultancy, the broad-based 25.0% tariff could raise new car prices by $1,000 to $4,000, and up to $10,000 if manufacturers are unable to mitigate the tariff’s impact.
  • Germany is a major exporter of crane trucks, vehicles, vehicle seating and interior trim, and other components in the sector. The higher automotive and metals tariffs will mean that many German companies, even those operating in the United States, will face higher costs to import subcomponents to their facilities in the United States.
  • According to Telemetry Insights, many auto parts suppliers will be unable to absorb the tariffs or adjust to mitigate the tariff impact (e.g., relocating their facilities or splitting efforts across three countries). The introduction of 50.0% metals tariffs could drive up production costs further.

United States announces new tariffs on all imported steel

  • In February 2025, the United States announced 25.0% tariffs on all imported steel with no exemptions or exceptions. The tariffs took effect on March 12, 2025. On June 4th, these tariffs were increased further to 50%. These tariffs were not impacted by a recent court decision that temporarily suspended duties on certain goods as they were implemented under Section 232 of the Trade Expansion Act.
  • Previously, countries such as Canada, Mexico, and Brazil, the top exporters of steel to the United States, had exemptions from tariffs. These have now been removed and all imported steel, regardless of origin, will be subject to the 50.0% tariff. However, on May 8th, the US announced an agreement with the United Kingdom to remove all levies on steel exported from the UK.
  • When tariffs on steel imports were introduced in March 2018, they contributed to an increase in the price of steel and steel products. According to the Bureau of Labor Statistics, the price of steel-milled products increased by 10.2% in the year after the tariffs were implemented. This market heavily relies on steel as an input and may be impacted by this policy.

Global All-Terrain Vehicles Market - Suppliers by Region

Country/Region Number of Suppliers
#1 Europe 490
#2 China 345
#3 Oceania & Southeast Asia 245

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  • Canada
  • United States
  • Mexico
  • Latin America
  • South America
  • India
  • China
  • Europe
  • Africa & Middle East
  • Australi & New Zealand
  • Oceania & Southeast Asia

2

Geography Drilldown - US

Average Cost of All-Terrain Vehicles

United States

2026 Market Pricing
$1,500.00 to $XX,XXX.XX
per ATV

Average Price

Prices in the All-Terrain Vehicles market range from $1,500.00 to $XX,XXX.XX, depending on Engine Power, Materials and Build Quality, Type of Model and Additional Features. For example, lower prices are associated with Low-capacity engines (100-200cc) ($1,000 to $5,000 per ATV), whereas higher prices are associated with High-capacity engines (700-1,000cc) ($8,000 to $23,000 per ATV).

Need the scoop on international price trends?

Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.

All-Terrain Vehicles Category Price Trends

Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the All-Terrain Vehicles market, prices in the US have grown 2.2% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more

United States (2022-2025)

2.2%
Compound Annual Growth Rate
United States (2025-2028)

Compound Annual Growth Rate

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Wondering where prices are heading?

Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.

Cost Analysis - Total Cost of Ownership for All-Terrain Vehicles

Total cost of ownership is Medium in the All-Terrain Vehicles market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs.

Negotiated Before

Transportation

Buyers that purchase ATVs typically cover all costs related to the transportation of the product, including unloading fees, which can be substantial.

Billed During

Insurance

Buyers can also elect to have their ATVs insured, which generally costs around $250 per year, to reduce the costs of repair.

Fuel

Fuel is needed to operate ATVs, and, as a result, buyers are responsible for regularly refueling their ATVs. Buyers can purchase ATVs with better mile-per-gallon ratios to limit the cost of fuel.

Maintenance

Suppliers generally offer maintenance service contracts for a period after the purchase, which can limit repair costs if the ATV becomes damaged or inoperable.

Buyer Power in Procurement Negotiations

In 2026, buyer power amounts to -2.6 in the United States. Buyer power is most positively impacted by Recent Developments. It is most negatively impacted by Product Specialization. Subscribers can access details on eight other factors that impact buyer power. Learn more

United States

-2.6

Buyer power forecasts: your glimpse into the future

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  • Actionable "Buy Now" and "Buy Later" insights
  • Near-real-time updates to current and forecast Buyer Power Scores
  • Methodology and weightings for Buyer Power Score Components

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Supply Chain Risk

The average level of supply chain risk is assessed as High, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:

1st

Tier Suppliers

  • Iron & Steel Manufacturers
  • Structural Metal Product Manufacturers
  • Engine & Turbine Manufacturers
  • Tire Manufacturers

2nd

Tier Suppliers

  • Iron Ore Mining Firms
  • Copper Rolling, Drawing & Extruding Firms
  • Screw, Nut & Bolt Manufacturers
  • Plastic & Resin Manufacturers
  • Oil Refineries & Manufacturers

Biggest All-Terrain Vehicles Suppliers in the US by Revenue

The largest All-Terrain Vehicles vendors by revenue in the US are Yamaha Motor Company Ltd., Doosan Corporation and PIERER Mobility AG. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more

Supplier Operational Size Headquarters Number of Employees Market Share (%) Market Share Performance (3yr trend) Total Revenue ($ million) Profit Level (%) Risk Level
Honda Motor Co Ltd Global Tokyo, JP >10,001 5-10
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Deere & Co National MOLINE, IL >10,000 5-10
Textron Inc. Global PROVIDENCE, RI >10,000 5-10
Yamaha Motor Company Ltd. US 5-10
Suzuki Motor Corporation Global Shizuoka, JP >10,001 < 5
Kawasaki Heavy Industries Ltd Global Tokyo, JP >10,001 < 5
BRP Inc. International TAMPA, FL 1,001-10,000 < 5
Doosan Corporation Global US >10,001 < 5
PIERER Mobility AG US < 5

Looking for a list of suppliers by country?

Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.

Profit Analysis

The average profit margin across vendors in the All-Terrain Vehicles market is 3.5% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Purchases. The cost trend for this component is falling, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more

Vendor & Supply Chain Analysis

Suppliers of ATVs are exposed to a high degree of supply chain risk, primarily stemming from the volatility of steel prices. As a globally traded commodity, steel prices are subject to large fluctuations due to trends in supply and demand, international trade laws, currency exchange rates and more.

Vendors face moderate risk due to the reliance on steel within ATVs. As a result, some risk is passed on to buyers in the form of higher prices.

Market share concentration in the ATV market is medium. Although the top four companies (Polaris, Honda, Deere and Company, and Yamaha) account for more than 50.0% of market revenue, these suppliers mostly sell their ATVs through licensed dealers, and to a lesser extent, directly to large-volume and government buyers.

As the United States is a net importer of ATVs, buyers may have greater access to competitive goods with lower prices or unique features. However, the newly implemented tariffs could raise the cost of imported ATVs, limiting consumer choice and potentially leading to higher prices for buyers.

Supplier Information

Deere & Co

Deere & Co is a public company operating nationally in the manufacturing and wholesale trade sectors. The company's offerings include soil preparation machinery, planting & seeding machinery, harvesting machines, agricultural dispersing & spraying equipment, forestry & logging equipment. Founded in 1837, Subscribe to learn more

Honda Motor Co Ltd

Honda Motor Co Ltd is a public company operating globally in the manufacturing sector. The company's offerings include passenger vehicles, all-terrain vehicles and portable generators. Founded in 1946, the company is currently headquartered in Tokyo, Japan with an estimated employee count of over 10,000. Subscribe to learn more

Textron Inc.

Textron Inc. is a public company operating globally in the manufacturing and information sectors. The company's offerings include unmanned aerial vehicles, tow tractors, ground power units, golf carts, all-terrain vehicles. Founded in 1923, the company is currently headquartered in PROVIDENCE, Rhode Island,... Subscribe to learn more

Yamaha Motor Company Ltd.

Yamaha Motor Company Ltd. is a public company operating in the manufacturing sector. The company's offerings include all-terrain vehicles. Founded in 2017, the company is currently headquartered in United States of America. Subscribe to learn more

BRP Inc.

Baldwin Insurance Group, Inc. is a global insurance distribution company that offers commercial property and casualty insurance, employee benefits insurance, personal lines insurance, wealth management and retirement services, and Medicare programs. It organizes its business into three operating groups: the... Subscribe to learn more

Doosan Corporation

Doosan Corporation is a Global operator providing All-Terrain Vehicles from their headquarters in US. This operator has a staff size of about >10,001 employees. According to ProcurementIQ estimates, Doosan Corporation holds < 5% of market share... Subscribe to learn more

Kawasaki Heavy Industries Ltd

Kawasaki Heavy Industries Ltd is a public company operating globally in the manufacturing sector. The company's offerings include front-end loaders, industrial robots, circular saws, all-terrain vehicles and hydraulic turbines. Founded in 2013, the company is currently headquartered in Tokyo, Japan with an... Subscribe to learn more

PIERER Mobility AG

PIERER Mobility AG is a public company operating in the manufacturing sector. The company's offerings include all-terrain vehicles. Founded in 2020, the company is currently headquartered in United States of America. Subscribe to learn more

Suzuki Motor Corporation

Suzuki Motor Corporation is a public company operating globally in the manufacturing sector. The company's offerings include all-terrain vehicles. Founded in 1920, the company is currently headquartered in Shizuoka, Japan with an estimated employee count of over 10,000. Subscribe to learn more

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Procurement Management KPIs for the All-Terrain Vehicles Market

Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Cash Flow and Customer Retention Rate. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Regular Maintenance and Repair and other factors.

KPI Level of Importance (1-5) Measurements Key Considerations
Cash Flow

Press reports

Vendors with positive cash flow are preferred because it signifies a higher level of profitability and solvency of the vendor.

These factors minimize the risk of a supplier abruptly exiting the market.

Customer Retention Rate

Client testimonials

Press reports

Vendors with a higher customer retention rate indicate a higher quality of service.

The customer retention rate can determine the extent to which a company’s customer base fluctuates over time.

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Questions to Ask During Procurement Negotiations

How can I gain leverage during negotiations?

Competition

How do you attract new clients and retain existing clients?

How does your firm maintain a competitive edge?

Logistics

Do you partner with other suppliers to ensure timely and cost-effective delivery?

Do you allow the usage of a clients' own shipping, transportation or delivery method? Do you conduct materials handling training and instruction for a client's employees?

Experience and Expertise

How long have you provided these products to your longest tenured client?

How long have you been active in this field? How long have you served operators in my market?

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All-Terrain Vehicles RFP Guidelines

What should my RFP include?

Organizational Overview

Buyers should describe their operations (industrial, outdoor, indoor, recreational, etc.), including terrain, weather conditions and general transportation needs.

Buyers should provide a detailed description of their management structure, including to whom vendors will report.

Statement Of Need

Buyers should list the number of ATVs they need.

Buyers should describe the horsepower, color, roof-type and other characteristics of the ATVs they require.

Project Budget

Buyers should explicitly state the amount for the award.

Buyers should explain the schedule by which payments will be made.

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