Procurement Market Intelligence Report
Automobile Wheels
Sourcing Guide & Market Intelligence
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Automobile Wheels Global Overview
Definition
Summary
Automobile wheels are the rims on which tires are affixed on vehicles. Wheels are commonly purchased by auto manufacturers or by consumers after a major accident or as an aftermarket upgrade.
This Report Includes:
- Automobile Wheels
- Automobile Wheels Maintenance & Installation
Not in this Report:
- Automobile Tires
- Truck Tires
Classification:
Global Automobile Wheels Procurement Trends
Discover the top international trends affecting procurement in the global Automobile Wheels market.
Warning Trends
Tariffs to negatively impact the commercial vehicles and components sector
- In June, the Trump Administration implemented 25.0% tariffs on all automobile and automobile parts imported into the United States, except for those imported from the United Kingdom, which face a reduced 10.0% tariff rate. Additionally, the administration raised tariffs on the import of aluminum, copper, and steel to 50.0%, all vital inputs for automotive manufacturing, and raised the tariffs on heavy trucks made outside the United States to 25.0%.
- In 2024, the value of automotive imports totaled $388.9 billion, which accounted for over a quarter of the total US automotive market revenue that year. Thus, these tariffs are likely to significantly increase the cost of motor vehicles, parts, and maintenance services, as both foreign manufacturers and domestic manufacturers with foreign sub-suppliers face higher import costs.
- According to the US International Trade Commission, Mexico and Canada account for 47.4% of motor vehicle imports to the United States, and 54.1% of motor vehicles bodies and parts. According to Anderson Economic Group (AEG), a Michigan-based economic consultancy, the broad-based 25.0% tariff could raise new car prices by $1,000 to $4,000, and up to $10,000 if manufacturers are unable to mitigate the tariff’s impact.
- Germany is a major exporter of crane trucks, vehicles, vehicle seating and interior trim, and other components in the sector. The higher automotive and metals tariffs will mean that many German companies, even those operating in the United States, will face higher costs to import subcomponents to their facilities in the United States.
- According to Telemetry Insights, many auto parts suppliers will be unable to absorb the tariffs or adjust to mitigate the tariff impact (e.g., relocating their facilities or splitting efforts across three countries). The introduction of 50.0% metals tariffs could drive up production costs further.
United States announces new tariffs on all imported aluminum
- In February 2025, the United States announced 25.0% tariffs on all imported aluminum with no exemptions or exceptions. The tariffs took effect on March 12, 2025. On June 4th, these tariffs were increased further to 50%. These tariffs were not impacted by a recent court decision that temporarily suspended duties on certain goods as they were implemented under Section 232 of the Trade Expansion Act.
- Previously, countries such as Canada and Mexico, two of the top exporters of aluminum to the United States, had exemptions from tariffs and the rate was only 10.0%. These have now been removed and all imported aluminum, regardless of origin, will be subject to the 50.0% tariff.
- When tariffs on imported aluminum were implemented in March 2018, aluminum prices rose modestly. According to the Bureau of Labor Statistics (BLS), prices rose 1.2% in the year after the tariffs were introduced. Because this market relies on aluminum as an input, it may be impacted by this policy.
Global Automobile Wheels Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 Europe | 5,460 |
| #2 China | 4,280 |
| #3 India | 3,105 |
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2
Geography Drilldown - US
Average Cost of Automobile Wheels
United States
2026 Market Pricing$50.00 to $XX,XXX.XX
per wheelAverage Price
Prices in the Automobile Wheels market range from $50.00 to $XX,XXX.XX, depending on Size, Material Used, Country of Origin and Type of Supplier. For example, lower prices are associated with Small size under 18" ($55 to $150 per wheel), whereas higher prices are associated with Large size over 18".
Need the scoop on international price trends?
Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Automobile Wheels Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Automobile Wheels market, prices in the US have grown 3.6% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more
United States (2022-2025)
United States (2025-2028)
Compound Annual Growth Rate
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Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.
Cost Analysis - Total Cost of Ownership for Automobile Wheels
Total cost of ownership is Low in the Automobile Wheels market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Delays may raise the total cost of ownership unexpectedly.
Negotiated Before
Other Fees
Unforeseen
Delays
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to -2.3 in the United States. Buyer power is most positively impacted by Recent Developments. It is most negatively impacted by Market Share Concentration. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Buyer power forecasts: your glimpse into the future
Develop strategies for the upcoming year and identify unforeseen opportunities for buying now
- Actionable "Buy Now" and "Buy Later" insights
- Near-real-time updates to current and forecast Buyer Power Scores
- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as High, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Iron & Steel Manufacturers
- Plastic & Resin Manufacturers
2nd
Tier Suppliers
- Iron Ore Miners
- Petroleum Refineries
Biggest Automobile Wheels Suppliers in the US by Revenue
The largest Automobile Wheels vendors by revenue in the US are Borbet Gmbh, BBS GmbH and Wheel Pros LLC. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Iochpe-Maxion | Global | Sao Paulo, BR | >10,001 | 5-10 | ||||
| Hitachi Ltd. | Global | Tokyo, JPN | >10,001 | < 5 | ||||
| TOPY Industries Ltd. | Global | Tokyo, JP | 1,001-10,000 | < 5 | ||||
| Arconic Corporation | Global | Pittsburgh | >10,000 | < 5 | ||||
| Pacific Wheel Distributors, Inc. | Regional | Sparks, NV | <25 | < 5 | ||||
| Prime Wheel Corporation | National | Gardena, CA | 51-100 | < 5 | ||||
| Wheel Group Holdings LLC | Local | Ontario, CA | 25-50 | < 5 | ||||
| Borbet Gmbh | Global | Hallenberg, DE | 1,001-10,000 | < 5 | ||||
| BBS GmbH | Global | Freiberg, DE | 1,001-10,000 | < 5 | ||||
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Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.
Profit Analysis
The average profit margin across vendors in the Automobile Wheels market is 11.5% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Purchases. The cost trend for this component is stagnating, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
Vendor risk in the market is moderate, harming buyers by causing an increase in the overall risk level of discontinuity of service.
Low market share concentration in the market ensures that buyers can leverage alternative offerings during the negotiation process.
High supply chain risk due to volatility in the availability and price of inputs harms buyers by raising the likelihood of price fluctuations.
The United States is a net importer of automobile wheels, meaning it imports more automobile wheels than it exports. While lower manufacturing costs abroad drive down prices for imported automobile wheels, relying on imports can lead to potential shortages or price increases if there are supply chain disruptions due to geopolitical tensions, trade disputes, or global crises.
Supplier Information
Iochpe-Maxion
Iochpe-Maxion is a public company operating globally in the manufacturing sector. The company's offerings include automobile wheels and truck wheels. Founded in 1940, the company is currently headquartered in Sao Paulo, Brazil with an estimated employee count of over 10,000. Subscribe to learn more
Arconic Corporation
Howmet Aerospace Inc. is a global provider of advanced engineered solutions for the aerospace, commercial, and transportation industries. It primarily produces jet engine components, fastening systems, airframe structural components, titanium ingots, mill products, aluminum forgings, nickel forgings, aluminum... Subscribe to learn more
BBS GmbH
BBS GmbH is a private company operating globally in the manufacturing sector. The company's offerings include automobile wheels. Founded in 2004, the company is currently headquartered in Freiberg, Baden-Wurttemberg, Germany with an estimated 5500 employees. Subscribe to learn more
Borbet Gmbh
Borbet Gmbh is a private company operating globally in the manufacturing sector. The company's offerings include automobile wheels. Founded in 1881, the company is currently headquartered in Hallenberg, Nordrhein-Westfalen, Germany with an estimated 5500 employees. Subscribe to learn more
Hitachi Ltd.
Hitachi Ltd. is a public company operating globally in the manufacturing and wholesale trade sectors. The company's offerings include forestry & logging equipment, front-end loaders, bulldozers, excavators, building demolition machinery & equipment. Founded in 1910, the company is currently headquartered Subscribe to learn more
Pacific Wheel Distributors, Inc.
Pacific Wheel Distributors, Inc. is a private company operating regionally in the manufacturing sector. The company's offerings include automobile wheels. Founded in 1998, the company is currently headquartered in Sparks, Nevada, United States of America with an estimated 10 employees. Subscribe to learn more
Prime Wheel Corporation
Prime Wheel Corporation is a private company operating nationally in the manufacturing sector. The company's offerings include automobile wheels. Founded in 1989, the company is currently headquartered in Gardena, California, United States of America with an estimated 75 employees. Subscribe to learn more
TOPY Industries Ltd.
TOPY Industries Ltd. is a public company operating globally in the manufacturing sector. The company's offerings include automobile wheels. Founded in 1934, the company is currently headquartered in Tokyo, Japan with an estimated 5500 employees. Subscribe to learn more
Wheel Group Holdings LLC
Wheel Group Holdings LLC is a private company operating locally in the manufacturing sector. The company's offerings include automobile wheels. Founded in 1969, the company is currently headquartered in Ontario, California, United States of America with an estimated 50 employees. Subscribe to learn more
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Procurement Management KPIs for the Automobile Wheels Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Customer Retention Rate and Customer Satisfaction (CSAT). Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Pricing and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Customer Retention Rate |
|
Number of customers at start of period Number of customers at end of period Number of customers added within period |
The customer retention rate represents the number of customers a company is able to retain over a set time frame. Buyers with recurring needs should place higher importance on the customer retention rate. A high customer retention rate in a market with low specialization and switching costs indicates customers are satisfied with the price and level of service provided. |
| Customer Satisfaction (CSAT) |
|
Number of positive customer responses Number of customer responses |
Overall customer satisfaction with a vendor is indicative of how cooperative and sympathetic they are to customer needs. Positive customer satisfaction shows that the vendor cares for the success of the buyers with their medical record software product. |
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Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Quality Control
Do you comply with industry standards on wheel performance requirements?
Do you have your wheels tested by the SAE or another testing facility? Do you perform in-house tests?
Timeliness
What is your average shipping time? How often do shipping delays occur?
How much inventory do you currently have? How long will this inventory last if there is a supply interruption?
Deployment Method
Do you use electronic tracking systems in your warehouse to ensure that orders are assembled accurately?
How do you handle errors in order processing? How quickly can you provide the correct wheel if an error occurs?
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Automobile Wheels RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should give an overview of their organization, including products and services offered, locations and inputs and equipment used.
Buyers should list their organization's hierarchical structure, including to whom vendors will report.
Statement Of Need
Buyers should outline all pertinent characteristics the automobile wheels should have, including size, material composition and weight.
Buyers should list any customization requirements or other special considerations.
Project Budget
Buyers should specify the total budget for the automobile wheels.
Buyers should describe the desired type of supply contract (e.g. payment terms, contract length.
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Our Reports include:
- Opportunity assessment
- Market dynamics
- Recent developments
- Positive and warning trends
- Buyer power levers
- Price environment and market pricing
- Geographic wage rates
- Global market updates
- Total cost of ownership
- Cost structure benchmarks and analysis
- Supply chain and vendors
- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
- Vendor management and KPIs
- Sourcing strategy guidance
