Procurement Market Intelligence Report
Push-to-Talk Over Cellular Services
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Push-to-Talk Over Cellular Services Global Overview
Definition
Summary
Push-to-talk over cellular (PoC) service providers offer instant communications solutions via cellular networks. These services allow end users to communicate with the click of a button, although only one user on each end of the connection can speak at a time. Suppliers also generally offer wired and wireless voice calling and internet access services along with PoC services. Common buyers in this market include energy and forestry companies as well as government agencies, healthcare facilities and consumers.
This Report Includes:
- 3G Push-to-Talk Over Cellular Services
- 4G Push-to-Talk Over Cellular Services
- 5G Push-to-Talk Over Cellular Services
Not in this Report:
- Two-Way Radio Receivers
- Satellite Phones
- Push-to-Talk Mobile Applications
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Global Push-to-Talk Over Cellular Services Procurement Trends
Discover the top international trends affecting procurement in the global Push-to-Talk Over Cellular Services market.
Warning Trends
United States announces additional tariffs on China
- In February 2025, the United States announced 10.0% tariffs on imports from China. The tariffs took effect on February 4, 2025.
- The tariff plan applies to all merchandise imported for consumption and applies in addition to other duties and fees that are in place, with limited exceptions.
- In response, China announced a 15.0% tariff on products such as coal and natural gas, as well as a 10.0% tariff on crude oil, agricultural machinery, pickup trucks, and large cars. The tariff executive orders indicate retaliatory tariffs could lead to further escalation in rates.
- Providers in this market rely on inputs often sourced from China. As such, ProcurementIQ will continue to monitor developments in this space and update analysis accordingly.
United States postpones plans for sweeping tariffs on Canada and Mexico
- In February 2025, the United States announced 25.0% tariffs on imports from Canada and Mexico.
- Though initially set to take effect on February 4, 2025, the implementation of tariffs on Canada and Mexico has been postponed 30 days to allow for further negotiation.
- The tariff plan initially proposed by the US applies to all merchandise imported for consumption and applies in addition to other duties or fees that are in place, with limited exceptions.
- Providers in this market rely on input costs often sourced from an affected country. As such, ProcurementIQ will continue to monitor developments in this space and update analysis accordingly.
Global Push-to-Talk Over Cellular Services Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 Oceania & Southeast Asia | 725 |
| #2 India | 250 |
| #3 Europe | 225 |
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Geography Drilldown - US
Average Cost of Push-to-Talk Over Cellular Services
United States
2026 Market Pricing$5.00 to $XX.XX
per month per userAverage Price
Prices in the Push-to-Talk Over Cellular Services market range from $5.00 to $XX.XX, depending on Functionality, Number of Users and Geographic Coverage. For example, lower prices are associated with One-way communication ($5.00 to $25.00 per month per user), whereas higher prices are associated with Multiway communication ($10.00 to $70.00 per month per user).
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Push-to-Talk Over Cellular Services Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Push-to-Talk Over Cellular Services market, prices in the US have grown 1.4% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more
United States (2022-2025)
United States (2025-2028)
Compound Annual Growth Rate
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Cost Analysis - Total Cost of Ownership for Push-to-Talk Over Cellular Services
Total cost of ownership is Low in the Push-to-Talk Over Cellular Services market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Scope Changes may raise the total cost of ownership unexpectedly.
Negotiated Before
Set Up Fees
Billed During
Membership fees
Unforeseen
Scope Changes
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to -0.8 in the United States. Buyer power is most positively impacted by Recent Developments. It is most negatively impacted by Price Driver Volatility. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Buyer power forecasts: your glimpse into the future
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- Near-real-time updates to current and forecast Buyer Power Scores
- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as Medium, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Telecom Networking Equipment Manufacturers
- Semiconductor & Circuit Manufacturers
- Wireless Telecom Carriers
2nd
Tier Suppliers
- Circuit Board & Electronic Component Manufacturers
- Copper Rolling, Drawing & Extruding Firms
- Transmission Line Construction Firms
Biggest Push-to-Talk Over Cellular Services Suppliers in the US by Revenue
The largest Push-to-Talk Over Cellular Services vendors by revenue in the US are Deutsche Telekom Ag, Comcast Corporation and At&T Inc. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Motorola Solutions, inc. | Global | CHICAGO, IL | >10,000 | 10-15 | ||||
| At&T Inc. | Global | DALLAS, TX | >10,000 | 15-20 | ||||
| Deutsche Telekom Ag | Global | Bonn, DE | >10,001 | 20-25 | ||||
| Verizon Communications Inc. | Global | NEW YORK, NY | >10,000 | 5-10 | ||||
| Charter Communications, Inc. | National | STAMFORD, CT | >10,000 | 5-10 | ||||
| United States Cellular Corporation | Regional | CHICAGO, IL | 1,001-10,000 | 5-10 | ||||
| Comcast Corporation | Global | PHILADELPHIA, PA | >10,000 | < 5 | ||||
| Lumen Technologies, Inc. | Global | MONROE | >10,000 | < 5 | ||||
| Telus Corporation | Global | VANCOUVER | >10,000 | < 5 | ||||
Looking for a list of suppliers by country?
Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.
Profit Analysis
The average profit margin across vendors in the Push-to-Talk Over Cellular Services market is 11.6% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Overhead. The cost trend for this component is falling, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
The top vendors within this market are large, national, and global companies with firm market shares within the market. As a result, top vendors receive high demand, giving them the ability to charge higher prices.
While there is some supply chain risk within this market associated with semiconductors and telecom networking equipment, suppliers only experience moderate risk since service providers are not dependent on critical material inputs once cellular network towers and satellites are erected to provide service. As a result, vendors pass on light risk to buyers in the form of higher prices.
Risk among the largest suppliers is on average higher because they typically carry a higher level of debt and riskier investments than small vendors. Further, smaller suppliers face a higher risk of bankruptcy due to their focus on providing a single service and their lack of financial resources, which results in most suppliers passing on risk to buyers in the form of higher prices.
The United States is a net importer of data transmission devices, showing a high degree of market competition from international suppliers. This comes with the benefit of access to cutting-edge technology but also introduces supply chain risks, especially given the sensitive nature of data transmission products.
Supplier Information
Motorola Solutions, inc.
Motorola Solutions, Inc. is a global technology company focusing on safety and security. It designs and advances on-premises, cloud-based, and hybrid software solutions and services, such as cybersecurity subscription services and managed and support services, across land mobile radio communications, video... Subscribe to learn more
At&T Inc.
At&T Inc. is a public company operating globally in the manufacturing, information and professional, scientific and technical services sectors. The company's offerings include electronic logging devices, smartphones, office phones, air cards, mobile enterprise application platforms. Founded in 1885, the company... Subscribe to learn more
Deutsche Telekom Ag
Deutsche Telekom Ag is a public company operating globally in the manufacturing and information sectors. The company's offerings include smartphones and push-to-talk over cellular services. Founded in 1995, the company is currently headquartered in Bonn, Germany with an estimated employee count of over 10,000.... Subscribe to learn more
Charter Communications, Inc.
Charter Communications, Inc. /MO/ is a broadband connectivity company and cable operator serving customers across the US under the Spectrum brand. It offers a full range of subscription-based connectivity services, including fixed and mobile Internet, video, and voice services to residential and business Subscribe to learn more
United States Cellular Corporation
Array Digital Infrastructure, Inc. is a tower owner and operator of shared wireless communications infrastructure in the United States. It owns and leases a portfolio of cell towers, including monopole, self-support (lattice), and guyed towers, primarily in New England, as well as the Mid-Atlantic, Midwest,... Subscribe to learn more
Verizon Communications Inc.
Verizon Communications Inc. is a public company operating globally in the manufacturing, information and professional, scientific and technical services sectors. The company's offerings include electronic logging devices, smartphones, gps antennas, air cards, asset tracking software. Founded in 2000, the Subscribe to learn more
Comcast Corporation
Comcast Corporation is a public company operating globally in the information and accommodation and food services sectors. The company's offerings include air cards, pbx phone systems, online advertising, internet services, network voice services. Founded in 1963, the company is currently headquartered in... Subscribe to learn more
Lumen Technologies, Inc.
Lumen Technologies, Inc. is a technology and communications company serving domestic and global business customers. It operates under three brands: Lumen, its flagship brand for the enterprise and wholesale markets, Quantum Fiber, which provides fiber-based services to residential and small business customers;... Subscribe to learn more
Telus Corporation
TELUS International (Cda) Inc. is a provider of digital customer experience solutions for global brands. It provides strategy and innovation, next-generation technology and IT services, and CX process and delivery solutions. Its clients include companies in the United States, Canada, and Europe, operating... Subscribe to learn more
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Procurement Management KPIs for the Push-to-Talk Over Cellular Services Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor First Response Time (FRT) and Total Reach. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Coverage and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| First Response Time (FRT) |
|
Initial customer inquiry time Support response time |
Considering critical operations may rely on PoC services, it is important that vendors reply to support inquires as soon as possible. Automated support like live chat bots may lower first response time. |
| Total Reach |
|
Number of states services Total percentage of country covered |
Some buyers may require more expansive PoC services, in which case vendors must provide expansive reach with their services. More reach implies more customers, which could indicate more reliable service across the country. |
|
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Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Customer Support
How have you changed your service in response to customer complaints and suggestions?
What is your client renewal or repeat business rate for PoC services? Why do companies renew their contract with your business?
Qualifications
How long have you provided PoC services to your longest-tenured client? Who are your five largest clients?
Do you have case studies or client testimonials detailing the services performed? Can we speak to or visit a current client about their experiences?
Competition
How do you attract new clients and retain existing clients for PoC services?
How do you market your services to potential clients? Do you rely heavily on repeat buyers?
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Push-to-Talk Over Cellular Services RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should describe their business background and the reason for the proposal.
Buyers should include contact information for RFP-related questions.
Statement Of Need
Buyers should explain what PoC services and add-on features they will require.
Buyers should include the desired level of communication (e.g. domestic vs. international).
Project Budget
Buyers should suggest the best billing method.
Buyers should define a cost breakdown of PoC services rates and phones, if purchased.
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Our Reports include:
- Opportunity assessment
- Market dynamics
- Recent developments
- Positive and warning trends
- Buyer power levers
- Price environment and market pricing
- Geographic wage rates
- Global market updates
- Total cost of ownership
- Cost structure benchmarks and analysis
- Supply chain and vendors
- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
- Vendor management and KPIs
- Sourcing strategy guidance
