Procurement Market Intelligence Report
Video Editing Software
Sourcing Guide & Market Intelligence
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Video Editing Software Global Overview
Definition
Summary
Buyers use video editing software to import videos and perform compositing or montage editing or crop and trim videos without transcoding. Users can use the software to create a timeline or storyboard, add effects and transitions, edit and mix audio, edit images, design menus and chapters, create subtitles and add digital effects. The common buyers include film and television production agencies and advertising agencies.
This Report Includes:
- Audio Mixing Tools
- Color Correcting Tools
- Duration Tools
- Video Effect Tools
Not in this Report:
- Photo Management Software
- Video Management Software
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Global Video Editing Software Procurement Trends
Discover the top international trends affecting procurement in the global Video Editing Software market.
Warning Trends
United States announces additional tariffs on China
- In February 2025, the United States announced 10.0% tariffs on imports from China. The tariffs took effect on February 4, 2025.
- The tariff plan applies to all merchandise imported for consumption and applies in addition to other duties and fees that are in place, with limited exceptions.
- In response, China announced a 15.0% tariff on products such as coal and natural gas, as well as a 10.0% tariff on crude oil, agricultural machinery, pickup trucks, and large cars. The tariff executive orders indicate retaliatory tariffs could lead to further escalation in rates.
- Providers in this market rely on inputs often sourced from China. As such, ProcurementIQ will continue to monitor developments in this space and update analysis accordingly.
United States postpones plans for sweeping tariffs on Canada and Mexico
- In February 2025, the United States announced 25.0% tariffs on imports from Canada and Mexico.
- Though initially set to take effect on February 4, 2025, the implementation of tariffs on Canada and Mexico has been postponed 30 days to allow for further negotiation.
- The tariff plan initially proposed by the US applies to all merchandise imported for consumption and applies in addition to other duties or fees that are in place, with limited exceptions.
- Providers in this market rely on input costs often sourced from an affected country. As such, ProcurementIQ will continue to monitor developments in this space and update analysis accordingly.
Positive Trends
The DOJ proposes Google breakup in latest tech antitrust action
- In August, Google was found guilty of operating as a monopoly and engaging in anti-competitive practices through the operation of its search engine business.
- In response to this ruling the Department of Justice (DOJ) has stated it will seek a breakup of Google’s business segments, among other similarly harsh penalties. While the actual penalty Google receives must be approved by the judge, the DOJ’s proposed penalties signal a zero-tolerance policy toward tech monopolies.
- During the last few years, the Federal government has significantly increased its enforcement actions against major technology companies in an effort to contest the high level of market share concentration in this sector.
- These actions include high-profile anti-trust lawsuits against Amazon, Apple, and Meta, in addition to the case against Google. Consequently, the results of these lawsuits could significantly affect the structure of a wide range of tech markets.
Global Video Editing Software Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 Europe | 350 |
| #2 United States | 270 |
| #3 China | 175 |
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Geography Drilldown - US
Average Cost of Video Editing Software
United States
2026 Market Pricing$0.00 to $X,XXX.XX
per annual licenseAverage Price
Prices in the Video Editing Software market range from $0.00 to $X,XXX.XX, depending on Effects and features, Video processing speed and Brand reputation. For example, lower prices are associated with Few to no effects capabilities ($0 to $500 per annual license), whereas higher prices are associated with A full range of effects and correction capabilities ($2,000 to $4,000 per annual license).
Need the scoop on international price trends?
Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Video Editing Software Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Video Editing Software market, prices in the US have grown 0.2% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more
United States (2022-2025)
United States (2025-2028)
Compound Annual Growth Rate
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Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.
Cost Analysis - Total Cost of Ownership for Video Editing Software
Total cost of ownership is Low in the Video Editing Software market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Downtime may raise the total cost of ownership unexpectedly.
Negotiated Before
Pre-evaluation
Billed During
Additional Fees
Unforeseen
Downtime
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to 0.8 in the United States. Buyer power is most positively impacted by Availability of Substitutes. It is most negatively impacted by Recent Price Volatility. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Buyer power forecasts: your glimpse into the future
Develop strategies for the upcoming year and identify unforeseen opportunities for buying now
- Actionable "Buy Now" and "Buy Later" insights
- Near-real-time updates to current and forecast Buyer Power Scores
- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as Low, which has a positive impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Intellectual Property Licensing Firms
- Computer Manufacturers
- IT Consulting Agencies
2nd
Tier Suppliers
- Law Firms
- Semiconductor Manufacturers
- Computer & Software Wholesalers
Biggest Video Editing Software Suppliers in the US by Revenue
The largest Video Editing Software vendors by revenue in the US are EditShare LLC, Fxhome Ltd. and CyberLink Corp. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Magix AG | Global | Berlin, DE | 251-500 | 10-15 | ||||
| Apple Inc. | Global | CUPERTINO, US | >10,000 | 15-20 | ||||
| Adobe Inc. | Global | SAN JOSE | >10,000 | 25+ | ||||
| CyberLink Corp. | Global | New Taipei City, TW | 501-1,000 | < 5 | ||||
| Avid Technology Inc. | Global | BURLINGTON, MA | 1,001-10,000 | < 5 | ||||
| EditShare LLC | Global | Watertown, MA | 101-250 | < 5 | ||||
| Fxhome Ltd. | International | Norwich, UK | 25-50 | < 5 | ||||
| NCH Software Pty. Ltd. | Global | Greenwood Village, CO | 51-100 | < 5 | ||||
Looking for a list of suppliers by country?
Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.
Profit Analysis
The average profit margin across vendors in the Video Editing Software market is 14.0% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Wages. The cost trend for this component is falling, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
Buyers benefit from the slow rate of regulatory change because the purchasing process is unlikely to change due to new policies.
High market share concentration hurts buyer power because it gives buyers fewer viable vendor options, reducing price competition.
Because video editing software publishers primarily rely on upstream providers of services and other software, they face little risk of input price shocks or service shutdowns due to upstream supply issues.
Low vendor risk in the video editing software market benefits buyers.
The United States is a net importer of computers, meaning it imports more computers than it exports. While lower manufacturing costs abroad drive down prices for imported computers, relying on imports can lead to potential shortages or price increases if there are supply chain disruptions due to geopolitical tensions, trade disputes, or global crises.
Supplier Information
Magix AG
Magix AG is a private company operating globally in the information sector. The company's offerings include graphics & photo imaging software and video editing software. Founded in 1993, the company is currently headquartered in Berlin, Germany with an estimated 375 employees. Subscribe to learn more
Apple Inc.
Apple Inc. is a public company operating globally in the manufacturing, information and real estate and rental and leasing sectors. The company's offerings include central processing units, smartphones, laptop computers, desktop computers, tablet computers. Founded in 1976, the company is currently headquartered... Subscribe to learn more
Adobe Inc.
Adobe Inc. is a public company operating globally in the information sector. The company's offerings include website analytics software, sales & marketing software, graphics & photo imaging software, video editing software, web content management software. Founded in 1982, the company is currently headquartered... Subscribe to learn more
Avid Technology Inc.
Avid Technology Inc. is a public company operating globally in the information sector. The company's offerings include video editing software. Founded in 1987, the company is currently headquartered in Burlington, Massachusetts, United States of America with an estimated 1485 employees. Subscribe to learn more
CyberLink Corp.
CyberLink Corp. is a public company operating globally in the information sector. The company's offerings include graphics & photo imaging software and video editing software. Founded in 1996, the company is currently headquartered in New Taipei City, Taiwan with an estimated 750 employees. Subscribe to learn more
EditShare LLC
EditShare LLC is a private company operating globally in the information sector. The company's offerings include video editing software. Founded in 2003, the company is currently headquartered in Watertown, Massachusetts, United States of America with an estimated 175 employees. Subscribe to learn more
Fxhome Ltd.
Fxhome Ltd. is a private company operating internationally in the information sector. The company's offerings include video editing software. Founded in 2001, the company is currently headquartered in Norwich, Norfolk, United Kingdom with an estimated 37 employees. Subscribe to learn more
NCH Software Pty. Ltd.
NCH Software Pty. Ltd. is a private company operating globally in the information sector. The company's offerings include video editing software and voice recognition software. Founded in 1993, the company is currently headquartered in Greenwood Village, Colorado, United States of America with an estimated... Subscribe to learn more
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Procurement Management KPIs for the Video Editing Software Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Average Resolution Time and Critical Bugs. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Performance and Uptime and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Average Resolution Time |
|
Total resolution time Number of resolved tickets |
The average resolution time represents the average amount of time it takes to resolve a support ticket. The average resolution time can be used to determine a company’s support responsiveness. |
| Critical Bugs |
|
Number of bugs Frequency of bugs Severity of bugs |
In order for buyers to receive the full value of the software, the number and frequency of critical bugs that hinder the software’s functionality should be kept to a minimum. Suppliers should have protocols in place to swiftly remedy any critical bugs that occur and should keep buyers updated on the status of their progress. |
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Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Customer Support
Do clients have a dedicated representative, or will clients have to call a general support line?
What is the best method for clients to reach you? What is your average response time?
Competition
How do you attract and retain clients?
What is your client renewal or repeat business rate?
Integration
What is the average time needed to install your software?
What internet speeds are required to access your software online?
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Video Editing Software RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should describe their organization and operations.
Buyers should provide details on how they will use the video editing software in their organization.
Statement Of Need
Buyers should include the number of licenses needed and contract length for the video editing software.
Buyers should detail the software features they require (e.g. speed effects, transitions, visual effects, video stabilization) and whether the system must meet any compatibility requirements with existing IT infrastructure.
Project Budget
Buyers should state the expected number of licenses.
Buyers should detail the contract term for annual ongoing costs (e.g. system support, upgrade and license fees).
The RFP process made easy
Find out how you can access RFP templates for 800+ procurement categories to start writing better, more consistent RFPs.
We display average pricing information, trends and market data.
Our Reports include:
- Opportunity assessment
- Market dynamics
- Recent developments
- Positive and warning trends
- Buyer power levers
- Price environment and market pricing
- Geographic wage rates
- Global market updates
- Total cost of ownership
- Cost structure benchmarks and analysis
- Supply chain and vendors
- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
- Vendor management and KPIs
- Sourcing strategy guidance
