Procurement Market Intelligence Report
Asset Tracking Software
Sourcing Guide & Market Intelligence
Smarter cost management starts with comprehensive market intelligence
United States
Global
Quick Navigation
Asset Tracking Software Global Overview
Definition
Summary
Asset tracking software tracks and manages the location of valuable assets, such as equipment, information technology (IT) resources, hardware, products and tools. Buyers use the software to meet audit requirements and avoid insurance and property taxes on assets that have been lost, stolen or retired. Asset tracking software collects data, typically through barcodes, and records the information in a database. By looking at the data, users of the software can monitor the movement of their items. Common buyers include government agencies, logistics firms, delivery companies, freight shipping companies, manufacturers and retailers
This Report Includes:
- IT Asset Tracking Software
- Equipment Tracking Software
Not in this Report:
- Asset Management Software
- IT Asset Recovery Services
- Shipment Software
Global Asset Tracking Software Procurement Trends
Discover the top international trends affecting procurement in the global Asset Tracking Software market.
Neutral
GSA memo asks agencies to review consulting contracts
- The General Services Administration (GSA) recently issued a memorandum asking government agencies to review their consulting contracts with the ten highest-paid firms. The ten firms are Accenture PLC (Accenture Federal Services), Booz Allen Hamilton Inc., CGI Group Inc. (CGI Federal), Deloitte Touche Tohmatsu (Deloitte Consulting), General Dynamics Corporation (General Dynamics IT), Guidehouse Inc., Huntington Ingalls Industries Inc. (HII Mission Technologies), International Business Machines Corporation (IBM), Leidos Holdings, Inc., and Science Applications International Corporation, Inc. (SAIC).
- The memo states that agencies are strongly encouraged to cut non-essential consulting contracts, providing a list of those intended to be terminated by March 7, 2025. By April 19, 2025, agencies must submit their reviews of non-GSA consulting service contracts.
- According to the GSA, the ten consulting firms identified are set to receive $65.0 billion in fees in 2025. The Department of Defense (DoD) has stated its intention to terminate or descope contracts non-essential to the DoD’s purposes; some of the largest market players with high-value DoD contracts include Booz Allen Hamilton, Deloitte, and Accenture.
- According to the Government Accountability Office, in the fiscal year 2023, government agencies spent $478.0 billion on services, with the DoD accounting for $230.0 billion and non-defense agencies accounting for the rest. The DoD spent $21.3 billion on support, professional, and engineering and technical services, while non-defense agencies spent $21.4 billion on professional services, which includes consulting, training, and support services.
- The Department of Veterans Affairs (VA) initially cancelled 875 contracts (amounting to around $2.0 billion) but has currently paused efforts. However, contract terminations across most agencies are expected to continue.
Positive Trends
The DOJ proposes Google breakup in latest tech antitrust action
- In August, Google was found guilty of operating as a monopoly and engaging in anti-competitive practices through the operation of its search engine business.
- In response to this ruling the Department of Justice (DOJ) has stated it will seek a breakup of Google’s business segments, among other similarly harsh penalties. While the actual penalty Google receives must be approved by the judge, the DOJ’s proposed penalties signal a zero-tolerance policy toward tech monopolies.
- During the last few years, the Federal government has significantly increased its enforcement actions against major technology companies in an effort to contest the high level of market share concentration in this sector.
- These actions include high-profile anti-trust lawsuits against Amazon, Apple, and Meta, in addition to the case against Google. Consequently, the results of these lawsuits could significantly affect the structure of a wide range of tech markets.
Global Asset Tracking Software Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 Europe | 260 |
| #2 United States | 200 |
| #3 China | 130 |
Explore supplier concentration across the globe
We've uncovered the 11 top regions for global procurement, based on feedback from our most strategic clients. Access vendor counts for each unique region when you subscribe.
2
Geography Drilldown - US
Average Cost of Asset Tracking Software
United States
2026 Market Pricing$20.00 to $XX,XXX.XX
per monthAverage Price
Prices in the Asset Tracking Software market range from $20.00 to $XX,XXX.XX, depending on Items Tracked, Features, Supplier Experience and Platform Compatibility. For example, lower prices are associated with 1,000 items or less ($20 to $300), whereas higher prices are associated with 1,000 to 10,000 items ($80 to $2,000) and 10,000 or more items ($300 to $4,000).
Need the scoop on international price trends?
Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Asset Tracking Software Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Asset Tracking Software market, prices in the US have grown 3.2% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more
United States (2022-2025)
United States (2025-2028)
Compound Annual Growth Rate
Wondering where prices are heading?
Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.
Cost Analysis - Total Cost of Ownership for Asset Tracking Software
Total cost of ownership is Medium in the Asset Tracking Software market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs.
Negotiated Before
Implementation
Billed During
Training
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to -0.9 in the United States. Buyer power is most positively impacted by Recent Price Trend. It is most negatively impacted by Recent Developments. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Buyer power forecasts: your glimpse into the future
Develop strategies for the upcoming year and identify unforeseen opportunities for buying now
- Actionable "Buy Now" and "Buy Later" insights
- Near-real-time updates to current and forecast Buyer Power Scores
- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as Low, which has a positive impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Computer Manufactures
- Intellectual Property Licensing Firms
- Data Processing & Hosting Service Providers
- Operating Systems & Productivity Software Publishers
2nd
Tier Suppliers
- Semiconductor & Circuit Manufacturers
- Law Firms
- Wired Telecom Carriers
- Telecom Networking Equipment Manufacturers
Biggest Asset Tracking Software Suppliers in the US by Revenue
The largest Asset Tracking Software vendors by revenue in the US are Strategic Systems and Technology Corporation, Asset Panda LLC and Barcoding, Inc. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| International Business Machines Corporation | Global | ARMONK | >10,000 | 10-15 | ||||
| Oracle Corporation | Global | AUSTIN, CA | >10,000 | 5-10 | ||||
| Koch Industries Inc. | Global | Wichita, KS | >10,000 | 5-10 | ||||
| Strategic Systems and Technology Corporation | Global | Suwanee, GA | 101-250 | 5-10 | ||||
| Verizon Communications Inc. | Global | NEW YORK, NY | >10,000 | < 5 | ||||
| Sap Se | Global | WALLDORF | >10,000 | < 5 | ||||
| Bmc Software Inc. | Global | Houston, TX | >10,001 | < 5 | ||||
| Freshworks Inc. | Global | SAN MATEO, CA | 1,001-10,000 | < 5 | ||||
| Datalogic SpA | Global | Bologna, IT | 1,001-10,000 | < 5 | ||||
Looking for a list of suppliers by country?
Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.
Profit Analysis
The average profit margin across vendors in the Asset Tracking Software market is 17.2% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Overhead. The cost trend for this component is rising, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
Average vendor risk is low due to high average profits among vendors in this market. Low vendor risk means that buyers face little risk of a contracted vendor exiting the market unexpectedly.
Market share concentration in the asset tracking software market is low. Overall, the low market share concentration benefits buyers by increasing competitive pressure between the largest and smallest suppliers, leading to lower prices and product innovation to attract buyers.
The supply chain for asset tracking software carries a low overall level of risk. Due to stability throughout the supply chain, the risk of supply disruption or price shocks from upstream suppliers is low.
The pace of regulatory change in this market is low, and buyers are unlikely to face any compliance costs when purchasing or using asset tracking software.
The United States is a net importer of computers, meaning it imports more computers than it exports. While lower manufacturing costs abroad drive down prices for imported computers, relying on imports can lead to potential shortages or price increases if there are supply chain disruptions due to geopolitical tensions, trade disputes, or global crises
Supplier Information
International Business Machines Corporation
International Business Machines Corporation (IBM) is a global integrated computer technology, hardware, software, and services provider. It organizes its business into four segments: Software segment, which provides software solutions for a hybrid cloud platform, data and artificial intelligence, automation,... Subscribe to learn more
Koch Industries Inc.
Koch Industries Inc. is a private company operating globally in the manufacturing, wholesale trade and information sectors. The company's offerings include warehouse management systems, corrugated boxes, drywall, resilient flooring, injection molding services. Founded in 1940, the company is currently headquartered... Subscribe to learn more
Oracle Corporation
Oracle Corporation is a global technology company that provides enterprise information technology (IT) products and services. It comprises three businesses: the Cloud and License business, which offers Oracle Applications, Oracle Database, and Oracle Middleware software offerings, among others, deployed using... Subscribe to learn more
Strategic Systems and Technology Corporation
Strategic Systems and Technology Corporation is a private company operating globally in the information sector. The company's offerings include asset tracking software. Founded in 1999, the company is currently headquartered in Suwanee, Georgia, United States of America with an estimated 175 employees. Subscribe to learn more
Asset Panda LLC
Asset Panda LLC is a private company operating globally in the information sector. The company's offerings include barcoding software and asset tracking software. Founded in 2012, the company is currently headquartered in Frisco, Texas, United States of America with an estimated 175 employees. Subscribe to learn more
Barcoding, Inc.
DecisionPoint Technologies, Inc. is a private company operating internationally in the information sector. The company's offerings include barcoding software and asset tracking software. Founded in 1998, the company is currently headquartered in Baltimore, Maryland, United States of America with an estimated... Subscribe to learn more
Bmc Software Inc.
Bmc Software Inc. is a private company operating globally in the information sector. The company's offerings include issue tracking software, asset tracking software, it asset management software, network monitoring software and data masking software. Founded in 1980, the company is currently headquartered... Subscribe to learn more
Datalogic SpA
Datalogic SpA is a public company operating globally in the information sector. The company's offerings include barcoding software and asset tracking software. Founded in 1972, the company is currently headquartered in Bologna, Italy with an estimated 5500 employees. Subscribe to learn more
Freshworks Inc.
Freshworks Inc. is a global provider of software-as-a-service solutions for customer experience (CX), IT service management (ITSM), and customer relationship management (CRM). It offers free and paid subscription plans to small- and mid-sized businesses to enterprises across the technology & media, e-commerce,... Subscribe to learn more
Accelerate the vendor selection process
Get a clear picture of the competition in a market and discover which vendors are best-suited for your sourcing needs. Our supplier profiles include hard-to-find financial ranges for private companies, cover public company data and feature an interactive competitor matrix.
Procurement Management KPIs for the Asset Tracking Software Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Average Resolution Time and Number of Errors. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Availibility and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Average Resolution Time |
|
Average resolution time for minor issues Average resolution time for major issues |
The vendor's support services should be responsive and helpful to minimize lost productivity stemming from software malfunctions or user error. Support services should be able to resolve minor issues in less than 4 hours and major issues within one to two business days. |
| Number of Errors |
|
The total number of asset tracking errors The number of errors divided by the total size of the data set |
To avoid the loss or temporary misplacement of valuable company assets, buyers should closely track the number of errors that result from flaws in the software. Generally, an error rate of less than 1.0% is considered good, though this software is used in a wide range of industries so this value may vary. |
|
|||
Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Competition
What is your reputation among competitors and customers? How have you developed it?
What sets your product apart from your competitors'?
Customer Service
Do clients have a dedicated account manager or do they call a general support line?
How many clients does each account manager look after?
Experience and Expertise
How long have you provided asset tracking software to your most-tenured client?
How long have you served customers in my industry?
The ultimate prep for procurement negotations
View all 30 negotiation questions for this category when you subscribe.
Asset Tracking Software RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should describe their organization and operations and explain why they are seeking asset tracking software.
Buyers should provide the size of their organization.
Statement Of Need
Buyers should include the number of software licenses needed and the type of users.
Buyers should detail the features they require (e.g. tracking capabilities, analysis of the cost of maintaining the asset, asset life cycle management, ability to issue work orders, mobile access to the software) and whether the system must meet any compatibility requirements with existing networks.
Project Budget
Buyers should detail the contract term for annual ongoing costs (e.g. system support, upgrade and maintenance charges and license fees).
Buyers should outline the desired pricing schedule.
The RFP process made easy
Find out how you can access RFP templates for 800+ procurement categories to start writing better, more consistent RFPs.
We display average pricing information, trends and market data.
Our Reports include:
- Opportunity assessment
- Market dynamics
- Recent developments
- Positive and warning trends
- Buyer power levers
- Price environment and market pricing
- Geographic wage rates
- Global market updates
- Total cost of ownership
- Cost structure benchmarks and analysis
- Supply chain and vendors
- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
- Vendor management and KPIs
- Sourcing strategy guidance
