Procurement Market Intelligence Report
Computer Printers
Sourcing Guide & Market Intelligence
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Computer Printers Global Overview
Definition
Summary
Computer printers are peripheral machines that create images of electronic documents on paper. Printers typically also have scanning, faxing and document-copying capabilities. Common types include inkjet printers and laser printers. Buyers include consumers, educational institutions, government offices and all manner of businesses.
This Report Includes:
- Wired Computer Printers
- Wireless Computer Printers
Not in this Report:
- High-Capacity Commercial Printers
- Industrial Printing Presses
Global Computer Printers Procurement Trends
Discover the top international trends affecting procurement in the global Computer Printers market.
Warning Trends
Tariffs to escalate prices for electronics and computing equipment
- The Trump administration’s reciprocating tariffs, which will increase the tariff on all products imported from nearly all US trade partners, are set to take effect on August 7 and are likely to drive price increases across a wide range of sectors.
- The United States is highly reliant on imported electronics, communication equipment, and computing devices, having imported more than $472 billion worth of electronics in 2024, or about half of the total domestic supply. Starting August 7, imports from key computer and electronics producers such as China (54,0%), Japan (15.0%), South Korea (15.0%), Thailand (19.0%), Vietnam (20.0%), and Taiwan (20.0%) will be subject to new tariff rates. Trade deals for many countries are still being negotiated, and these rates are subject to change.
- For this reason, the US electronics industry is highly exposed to price increases and supply chain disruptions when the tariffs take effect. For example, the cost of iPhones, which are predominantly manufactured in China, could rise by as much as 43.0% in response to tariffs, according to projections by Rosenblatt Securities.
- Overall, the Yale Budget Lab anticipates tariffs will increase the average cost of computers and electronics by 18.7% in the short term.
- The tariffs exempt semiconductors, limiting the cost increases for domestic electronics manufacturers, but the lack of domestic electronics assembly capacity means that this exemption will have a limited effect.
China bans exports of rare minerals to the United States
- On December 4, China announced a ban on all exports of gallium, germanium, graphite, and antimony to the United States, escalating existing trade restrictions on these materials.
- China is the leading global producer of each of these metals, producing 98.3%, 67.9%, 62.0%, and 48.2%, respectively, of the world’s gallium, germanium, graphite, and antimony supplies, respectively.
- The United States can still access these resources from other trade partners who make up most of the remaining global supply of the impacted commodities, such as Canada, Japan, and Brazil.
- However, the loss of supply from China, the leading producer of these materials, will increase prices and supply chain risk in a range of markets that rely on the affected metals, such as the semiconductor, batteries, and solar cell markets.
- China’s export ban on these materials is in retaliation to expanded US export bans on advanced semiconductor manufacturing equipment and technologies to China announced two days prior. This ongoing trade dispute adds further uncertainty to technology markets, which are often reliant on components and materials exported from China.
Global Computer Printers Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 China | 105,190 |
| #2 Europe | 100,915 |
| #3 United States | 38,060 |
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Geography Drilldown - US & Europe
Average Cost of Computer Printers
United States
2026 Market Pricing$100.00 to $XX,XXX.XX
per printerEurope
Average Price
Prices in the Computer Printers market range from $100.00 to $XX,XXX.XX, depending on Features, Resolution and Print Speed. For example, lower prices are associated with Less features (printing only) ($100 to $550 per printer), whereas higher prices are associated with More features (e.g., printing, faxing, scanning) ($500 to $35,000 per printer).
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Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Computer Printers Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Computer Printers market, prices in the US have grown 2.3% from 2022 to 2025. Meanwhile, the recent three-year CAGR for Europe is +0.8%.
United States (2022-2025)
Europe (2022-2025)
Compound Annual Growth Rate
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Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.
Cost Analysis - Total Cost of Ownership for Computer Printers
Total cost of ownership is High in the Computer Printers market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Cancellations may raise the total cost of ownership unexpectedly.
Negotiated Before
Customization
Billed During
Upgrades
Unforeseen
Cancellations
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to -2.7 in the United States. Buyer power is most positively impacted by Recent Developments. It is most negatively impacted by Product Specialization. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Europe
Buyer power forecasts: your glimpse into the future
Develop strategies for the upcoming year and identify unforeseen opportunities for buying now
- Actionable "Buy Now" and "Buy Later" insights
- Near-real-time updates to current and forecast Buyer Power Scores
- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as Medium, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Computer & Software Wholesalers
- Computer Manufacturers
- Copper Rolling, Drawing & Extruding Companies
2nd
Tier Suppliers
- Software Publishers
- Wire and Cable Manufacturers
- Semiconductor Manufacturers
Biggest Computer Printers Suppliers in the US by Revenue
The largest Computer Printers vendors by revenue in the US are Konica Minolta Holdings Inc., Seiko Epson Corp and Ricoh Company Ltd. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Seiko Epson Corp | Global | Suwa, JP | >10,001 | 10-15 | ||||
| Canon Inc. | Global | Tokyo, JP | >10,001 | 15-20 | ||||
| Hp inc. | Global | PALO ALTO | >10,000 | 20-25 | ||||
| Ricoh Company Ltd. | Global | Tokyo, JP | >10,001 | 5-10 | ||||
| Brother Industries Ltd | Global | Nagoya, JP | >10,001 | 5-10 | ||||
| Panasonic Corp | Global | Kadoma, JP | >10,001 | < 5 | ||||
| Konica Minolta Holdings Inc. | Global | Tokyo, JP | >10,001 | < 5 | ||||
| Toshiba Corporation | Global | Tokyo, JP | >10,001 | < 5 | ||||
| Dell Technologies Inc. | Global | ROUND ROCK | >10,000 | < 5 | ||||
Looking for a list of suppliers by country?
Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.
Profit Analysis
The average profit margin across vendors in the Computer Printers market is 5.2% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Purchases. The cost trend for this component is rising, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
Computer printer providers are dependent on a number of moderately risky inputs, which has contributed to moderate supply chain risk in this market.
Market share concentration has been increasing due to merger and acquisition (M&A) activity, which limits the number of suppliers buyers have to choose from and increases the risk of buyers losing a preferred supplier.
Vendor risk is low in the market. Buyers face minimal risk of business disruptions due to poor vendor financial health.
The United States is a net importer of computer printers, as it imports more printers than it exports. This adds significant risk to buyers, as trade policies and currency exchange rates can add price volatility to the market.
Supplier Information
Seiko Epson Corp
Seiko Epson Corp is a public company operating globally in the manufacturing and manufacturing sectors. The company's offerings include printing & writing paper, industrial robots, computer printers, printer toner, ink cartridges. Founded in 1942, the company is currently headquartered in Suwa, Japan with... Subscribe to learn more
Canon Inc.
Canon Inc. is a public company operating globally in the manufacturing, manufacturing, information and real estate & rental & leasing sectors. The company's offerings include printing & writing paper, print servers, computer printers, video management software, printer toner. Founded in 1937, the company Subscribe to learn more
Hp inc.
HP Inc. is a provider of diversified technology products. It offers personal computing, digital access devices, imaging and printing products, and related solutions. It sells and markets to individual consumers, small and medium-sized businesses, and large enterprises across healthcare, education, retail,... Subscribe to learn more
Brother Industries Ltd
Brother Industries Ltd is a public company operating globally in the manufacturing and manufacturing sectors. The company's offerings include computer printers, printer toner, ink cartridges and managed print services. Founded in 1908, the company is currently headquartered in Nagoya, Japan with an estimated... Subscribe to learn more
Ricoh Company Ltd.
Ricoh Company Ltd. is a public company operating globally in the manufacturing, manufacturing and real estate & rental & leasing sectors. The company's offerings include computer printers, printer toner, ink cartridges, interactive whiteboards, locker systems. Founded in 1936, the company is currently headquartered... Subscribe to learn more
Dell Technologies Inc.
Dell Technologies Inc. is a global provider of comprehensive information technology solutions, products, and services. It organizes its business into two segments: the Infrastructure Solutions Group, which offers multi-cloud and big data solutions to simplify, streamline, and automate cloud operations, and... Subscribe to learn more
Konica Minolta Holdings Inc.
Konica Minolta Holdings Inc. is a public company operating globally in the manufacturing, manufacturing and real estate & rental & leasing sectors. The company's offerings include computer printers, printer toner, ink cartridges, photocopier leasing and managed print services. Founded in 2003, the company... Subscribe to learn more
Panasonic Corp
Panasonic Corp is a public company operating globally in the manufacturing and information sectors. The company's offerings include warehouse management systems, commercial refrigerators & freezers, industrial freezers, alkaline batteries, lithium-ion batteries. Founded in 1918, the company is currently headquartered... Subscribe to learn more
Toshiba Corporation
Toshiba Corporation is a public company operating globally in the manufacturing, manufacturing and real estate & rental & leasing sectors. The company's offerings include extrusion machines, injection molding machines, metal grinding machines, hydraulic turbines, transistors. Founded in 1904, the company Subscribe to learn more
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Procurement Management KPIs for the Computer Printers Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Average Resolution Time and Critical Bugs. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Delivery and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Average Resolution Time |
|
Length of time from query to solution |
Vendors should be measured on their ability to quickly resolve issues. |
| Critical Bugs |
|
• Number of flagged system bugs |
• If there are critical bugs, this can result in inefficient work or downtime. |
|
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Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Price
Do you offer discounts for high-volume purchases?
What is the price range between your least expensive and most expensive computer printer?
Supply Chain Risk
Do you source materials with high exposure to market disruptions resulting from the coronavirus? How are you coping with these disruptions?
How diversified is your supplier base for inputs? Do you source from multiple suppliers in different global regions?
Service Performance
Where do you manufacture your computer printers?
What quality control measures are in place regarding the manufacturing process?
The ultimate prep for procurement negotations
View all 29 negotiation questions for this category when you subscribe.
Computer Printers RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should describe their organization's line of work.
Buyers should list their business locations and the size of their operations.
Statement Of Need
Buyers should indicate the number of printers they need, and the number of users for which each printer is intended.
Buyers should indicate the specific intended use of the devices, including the sizes and quantities of documents to be printed.
Project Budget
If one exists, buyers should specify their budget for printers and other requested products.
Buyers should specify their preferred terms for invoicing and payment.
The RFP process made easy
Find out how you can access RFP templates for 800+ procurement categories to start writing better, more consistent RFPs.
We display average pricing information, trends and market data.
Our Reports include:
- Opportunity assessment
- Market dynamics
- Recent developments
- Positive and warning trends
- Buyer power levers
- Price environment and market pricing
- Geographic wage rates
- Global market updates
- Total cost of ownership
- Cost structure benchmarks and analysis
- Supply chain and vendors
- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
- Vendor management and KPIs
- Sourcing strategy guidance
