Procurement Market Intelligence Report
Point-of-Purchase Signage
Sourcing Guide & Market Intelligence
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Point-of-Purchase Signage Global Overview
Definition
Summary
POP signage is displayed in retail locations to increase foot traffic and purchases. POP signage refers to an array of products, including floor decals, banners, fixtures and mobiles. These products are used to designate a sale, store opening or promotion and can come in both electronic and nonelectronic forms. Typical buyers include department stores, gas stations, grocery stores and fast-food restaurants. Suppliers include retail merchandising specialists and print shops.
This Report Includes:
- Floor decals
- Banners
- Fixtures
Not in this Report:
- Way-Finding Signs
- Corrugated Point-Of-Purchase Displays
- Traffic Signs
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Global Point-of-Purchase Signage Procurement Trends
Discover the top international trends affecting procurement in the global Point-of-Purchase Signage market.
Warning Trends
Tariffs to negatively impact the furniture and furnishings sector
- The Trump Administration’s reciprocal tariffs, which apply general tariff rate increases to most leading US trade partners, took effect on August 7, after the administration finalized the rates on August 1. These changes will significantly increase the tariff rate on leading furniture import sources, including Canada (35.0%), China (54.0%), Mexico (25.0%), and Vietnam (20.0%).
- Additionally, the United States nearly tripled the tariff rate on Canadian lumber from 7.66% to 20.56% in late July. While lumber is typically exempt from the general tariffs on Canada and Mexico because it is wholly produced in Canada or Mexico, making it eligible for the United States-Mexico-Canada Agreement (USMCA) tariff exemption, this lumber-specific tariff will significantly increase the cost for American furniture producers to source lumber.
- Common metals in furniture production, including aluminum, copper, and steel, face 50.0% tariffs at the start of August, further increasing the input costs of domestic furniture production. In October, the Trump Administration raised tariffs on softwood timber and lumber to 10.0%, upholstered wood furniture to 25.0%, and kitchen cabinets, vanities, and associated parts to 25.0%; and the tariff on upholstered furniture will be raised to 30.0%, and the rate for kitchen cabinets, vanities, and associated parts will be raised to 50.0% at the start of the new year.
- According to a FurnitureToday survey of 420 retailers, tariffs are expected to have a significant impact on 70.0% of furniture and furnishings businesses, and few believe they will avoid the impact of tariffs. Around 27.0% of furniture and furnishings retailers are expected to raise prices immediately in the face of new tariffs.
- Higher tariffs on US imports of furniture and furnishings are also likely to contribute to supply chain issues, reduced inventory selection, and longer lead times. The increase in the average tariff rate will also increase costs for raw materials used to manufacture furniture and furnishings, pressuring prices upward.
Global Point-of-Purchase Signage Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 China | 30,680 |
| #2 India | 21,385 |
| #3 Europe | 16,045 |
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Geography Drilldown - US
Average Cost of Point-of-Purchase Signage
United States
2026 Market Pricing$10.00 to $X,XXX.XX
per signAverage Price
Prices in the Point-of-Purchase Signage market range from $10.00 to $X,XXX.XX, depending on Illumination Features, Material Quality and Installation and Maintenance. For example, lower prices are associated with Non-illuminated signage ($10.00 to $350 per sign), whereas higher prices are associated with Neon illuminated signage ($35.00 to $1,200 per sign).
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Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Point-of-Purchase Signage Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Point-of-Purchase Signage market, prices in the US have grown 4.1% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more
United States (2022-2025)
United States (2025-2028)
Compound Annual Growth Rate
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Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.
Cost Analysis - Total Cost of Ownership for Point-of-Purchase Signage
Total cost of ownership is High in the Point-of-Purchase Signage market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs.
Negotiated Before
Customization
Billed During
Additional Fees
Labor
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to -2.6 in the United States. Buyer power is most positively impacted by Recent Developments. It is most negatively impacted by Market Share Concentration. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Buyer power forecasts: your glimpse into the future
Develop strategies for the upcoming year and identify unforeseen opportunities for buying now
- Actionable "Buy Now" and "Buy Later" insights
- Near-real-time updates to current and forecast Buyer Power Scores
- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as Medium, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Plastic & Resin Manufacturers
- Ink Manufacturers
- Copier & Office Equipment Wholesalers
- Paperboard Mills
2nd
Tier Suppliers
- Petroleum Refinery Firms
- Dye & Pigment Manufacturers
- Coper & Optical Machinery Manufacturers
- Wood Pulp Mills
Biggest Point-of-Purchase Signage Suppliers in the US by Revenue
The largest Point-of-Purchase Signage vendors by revenue in the US are Great Northern Corporation, The IMAGINE Group, LLC and Marketing Alliance Group, Inc. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Menasha Corporation | Global | Neenah, WI | 1,001-10,000 | < 5 | ||||
| Taylor Corporation | Global | North Mankato, MN | >10,000 | < 5 | ||||
| Rr Donnelley & Sons Co | Global | CHICAGO, IL | >10,000 | < 5 | ||||
| Cimpress plc | DUNDALK, COUNTY LOUT | >10,000 | < 5 | |||||
| Quad | Global | SUSSEX, WI | >10,000 | < 5 | ||||
| Great Northern Corporation | National | Appleton, WI | 1,001-10,000 | < 5 | ||||
| The IMAGINE Group, LLC | National | Shakopee, MN | 1,001-10,000 | < 5 | ||||
| Ennis Inc. | National | MIDLOTHIAN, TX | 1,001-10,000 | < 5 | ||||
| Marketing Alliance Group, Inc. | National | Dalton, GA | 501-1,000 | < 5 | ||||
Looking for a list of suppliers by country?
Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.
Profit Analysis
The average profit margin across vendors in the Point-of-Purchase Signage market is % and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is . The cost trend for this component is not available, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
Vendor risk is generally high, primarily due to a high degree of competition between competing vendors. This indicates that buyers are more likely to face disruptions stemming from vendor complications.
Supply chain risk is moderate on average, as suppliers face some degrees of risk due to input price volatility on components like wood pulp. Buyers may experience some disruptions in supply or pricing as a result.
Market share concentration is low, indicating there are no large vendors that are capable of controlling prices. This enhances competition in the market, benefitting buyers.
The United States is a net importer of paper and paperboard, meaning it imports more than it exports. This increases supplier risk due to fluctuations in exchange rates and trade policies.
Supplier Information
Cimpress plc
Cimpress plc is a public company operating in the manufacturing, manufacturing, manufacturing and professional, scientific and technical services sectors. The company's offerings include business card printing, roll-fed label printing, banners, point-of-purchase signage, industrial printing services. Founded... Subscribe to learn more
DSA Signage Inc.
DSA Signage Inc. is a private company operating regionally in the manufacturing and professional, scientific & technical services sectors. The company's offerings include point-of-purchase signage, industrial signage and graphic display services. Founded in 1975, the company is currently headquartered in Subscribe to learn more
Ennis Inc.
Ennis Inc. is a public company operating nationally in the manufacturing and manufacturing sectors. The company's offerings include business card printing, roll-fed label printing, point-of-purchase signage, industrial printing services, digital printing services. Founded in 1909, the company is currently... Subscribe to learn more
Great Northern Corporation
Great Northern Corporation is a private company operating nationally in the manufacturing sector. The company's offerings include point-of-purchase signage and corrugated point-of-purchase displays. Founded in 1962, the company is currently headquartered in Appleton, Wisconsin, United States of America with... Subscribe to learn more
Marketing Alliance Group, Inc.
Marketing Alliance Group, Inc. is a private company operating nationally in the manufacturing sector. The company's offerings include point-of-purchase signage and corrugated point-of-purchase displays. Founded in 1984, the company is currently headquartered in Dalton, Georgia, United States of America with... Subscribe to learn more
Menasha Corporation
Menasha Corporation is a private company operating globally in the manufacturing and manufacturing sectors. The company's offerings include plastic pallets, slip sheets, point-of-purchase signage and corrugated point-of-purchase displays. Founded in 1849, the company is currently headquartered in Neenah, Subscribe to learn more
Quad
Quad/Graphics, Inc. is a global provider of print and media solutions geared for commercial printing industry. The firm offers a range of solutions that include Print (retail inserts, publications, catalogs, special interest publications, journals, direct mail, books), Logistics Services (mailing solutions,... Subscribe to learn more
Rr Donnelley & Sons Co
RR Donnelley & Sons Co. is a global marketing company. It organizes its business into three segments: the Business Services segment, which provides commercial print, packaging, labels, statement printing, supply chain management, forms, and business process outsourcing, as well as its operations in Asia, Subscribe to learn more
Taylor Corporation
Taylor Corporation is a private company operating globally in the manufacturing, manufacturing and manufacturing sectors. The company's offerings include business card printing, catalog printing services, roll-fed label printing, banners, point-of-purchase signage. Founded in 1975, the company is currently... Subscribe to learn more
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Procurement Management KPIs for the Point-of-Purchase Signage Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Customer Complaints and Customer Retention Rate. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Quality and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Customer Complaints |
|
Customer complaints Percentage of positive reviews |
Customer complaints occur when defective products are delivered, inaccurate product are delivered, or products delivered late. Buyers may wish to reevaluate their relationship with a supplier if the number of customer complaints exceeds a benchmark during two consecutive quarters. |
| Customer Retention Rate |
|
Number of customers at start of period Number of customers added within period |
The customer retention rate represents the number of customers a company is able to retain over a set timeframe. The customer retention rate can be used to determine the extent to which a company’s customer base fluctuates over time. |
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Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Supply Chain Risk
Through what channels do you sell your POP signage?
How do you handle the delivery process for your POP signage?
Vendor Financial Risk
How does your company stay profitable during economic downturns?
How do you drive sales of POP signage when the economy is growing?
Customer Base
What is the average retention rate among your clients?
Who are your top five clients, and how long have they been your clients?
The ultimate prep for procurement negotations
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Point-of-Purchase Signage RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should describe their organization(s), including their size and location.
Buyers should indicate whether they are already purchasing POP signage through another vendor.
Statement Of Need
Buyers should provide a detailed list of the types and sizes of POP signage they wish to purchase.
Buyers should include any designs they wish to have displayed on the signage.
Project Budget
Buyers should indicate the total value of the contract for POP signage.
Buyers should indicate their preferred terms for invoicing and payment.
The RFP process made easy
Find out how you can access RFP templates for 800+ procurement categories to start writing better, more consistent RFPs.
We display average pricing information, trends and market data.
Our Reports include:
- Opportunity assessment
- Market dynamics
- Recent developments
- Positive and warning trends
- Buyer power levers
- Price environment and market pricing
- Geographic wage rates
- Global market updates
- Total cost of ownership
- Cost structure benchmarks and analysis
- Supply chain and vendors
- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
- Vendor management and KPIs
- Sourcing strategy guidance
