Procurement Market Intelligence Report
Storefront Signage
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Storefront Signage Global Overview
Definition
Summary
Storefront signage includes a wide variety of electrical and nonelectrical signage mounted at the entry of a storefront. Common types of storefront signs include custom-brushed aluminum signs, painted plywood signs, light box signs, cloud signs, and channel letter signs. Signs are custom-created for a specific buyer and include either the business's name or the company's logo. Key buyers include retailers, restaurants and cafes, real estate agencies, hotels and resorts, healthcare providers, various professional services, shopping centers, and malls.
This Report Includes:
- Custom Brushed Aluminum Signs
- Painted Plywood Signs
- Light Box Signs
- Cloud Signs
- Channel Letter Signs
Not in this Report:
- Temporary Storefront Signs
- Window Decals
- Billboards
- Digital Message Displays
- Awnings
Global Storefront Signage Procurement Trends
Discover the top international trends affecting procurement in the global Storefront Signage market.
Warning Trends
Tariffs to negatively impact the furniture and furnishings sector
- The Trump Administration’s reciprocal tariffs, which apply general tariff rate increases to most leading US trade partners, took effect on August 7, after the administration finalized the rates on August 1. These changes will significantly increase the tariff rate on leading furniture import sources, including Canada (35.0%), China (54.0%), Mexico (25.0%), and Vietnam (20.0%).
- Additionally, the United States nearly tripled the tariff rate on Canadian lumber from 7.66% to 20.56% in late July. While lumber is typically exempt from the general tariffs on Canada and Mexico because it is wholly produced in Canada or Mexico, making it eligible for the United States-Mexico-Canada Agreement (USMCA) tariff exemption, this lumber-specific tariff will significantly increase the cost for American furniture producers to source lumber.
- Common metals in furniture production, including aluminum, copper, and steel, face 50.0% tariffs at the start of August, further increasing the input costs of domestic furniture production. In October, the Trump Administration raised tariffs on softwood timber and lumber to 10.0%, upholstered wood furniture to 25.0%, and kitchen cabinets, vanities, and associated parts to 25.0%; and the tariff on upholstered furniture will be raised to 30.0%, and the rate for kitchen cabinets, vanities, and associated parts will be raised to 50.0% at the start of the new year.
- According to a FurnitureToday survey of 420 retailers, tariffs are expected to have a significant impact on 70.0% of furniture and furnishings businesses, and few believe they will avoid the impact of tariffs. Around 27.0% of furniture and furnishings retailers are expected to raise prices immediately in the face of new tariffs.
- Higher tariffs on US imports of furniture and furnishings are also likely to contribute to supply chain issues, reduced inventory selection, and longer lead times. The increase in the average tariff rate will also increase costs for raw materials used to manufacture furniture and furnishings, pressuring prices upward.
United States announces new tariffs on all imported aluminum
- In February 2025, the United States announced 25.0% tariffs on all imported aluminum with no exemptions or exceptions. The tariffs took effect on March 12, 2025. On June 4th, these tariffs were increased further to 50%. These tariffs were not impacted by a recent court decision that temporarily suspended duties on certain goods as they were implemented under Section 232 of the Trade Expansion Act.
- Previously, countries such as Canada and Mexico, two of the top exporters of aluminum to the United States, had exemptions from tariffs and the rate was only 10.0%. These have now been removed and all imported aluminum, regardless of origin, will be subject to the 50.0% tariff.
- When tariffs on imported aluminum were implemented in March 2018, aluminum prices rose modestly. According to the Bureau of Labor Statistics (BLS), prices rose 1.2% in the year after the tariffs were introduced. Because this market relies on aluminum as an input, it may be impacted by this policy.
Global Storefront Signage Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 India | 9,925 |
| #2 Europe | 7,445 |
| #3 Oceania & Southeast Asia | 7,265 |
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2
Geography Drilldown - US
Average Cost of Storefront Signage
United States
2026 Market Pricing$17.54 to $XX,XXX.XX
per signAverage Price
Prices in the Storefront Signage market range from $17.54 to $XX,XXX.XX, depending on Sign Material, Illumination, Number of Layers and Size of Sign. For example, lower prices are associated with Acrylic and Plywood, whereas higher prices are associated with Aluminum.
Need the scoop on international price trends?
Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Storefront Signage Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Storefront Signage market, prices in the US have grown 3.8% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more
United States (2022-2025)
United States (2025-2028)
Compound Annual Growth Rate
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Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.
Cost Analysis - Total Cost of Ownership for Storefront Signage
Total cost of ownership is Medium in the Storefront Signage market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Cancellations may raise the total cost of ownership unexpectedly.
Negotiated Before
Installation
Billed During
Maintenance
Unforeseen
Cancellations
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to -2.4 in the United States. Buyer power is most positively impacted by Recent Developments. It is most negatively impacted by Market Share Concentration. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Buyer power forecasts: your glimpse into the future
Develop strategies for the upcoming year and identify unforeseen opportunities for buying now
- Actionable "Buy Now" and "Buy Later" insights
- Near-real-time updates to current and forecast Buyer Power Scores
- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as High, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Plastic Material & Resin Manufacturers
- LED Wholesalers
- Aluminum Manufacturers
2nd
Tier Suppliers
- Gasoline & Petroleum Wholesalers
- Electrical Equipment Manufacturers
- Bauxite Mines
Biggest Storefront Signage Suppliers in the US by Revenue
The largest Storefront Signage vendors by revenue in the US are Architectural Graphics, Inc., Coast Sign Incorporated and Federal Heath Sign Company LLC. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Samsung Electronics Co Ltd | Global | Suwon-si, KR | >10,001 | < 5 | ||||
| The Jim Pattison Group | International | Vancouver, CA | >10,000 | < 5 | ||||
| Fastsigns International Inc. | Global | Carrollton, TX | 1,001-10,000 | < 5 | ||||
| Sign A Rama Inc. | National | West Palm Beach, FL | 1,001-10,000 | < 5 | ||||
| ASI American Specialties Inc. | Global | Yonkers, NY | 501-1,000 | < 5 | ||||
| Architectural Graphics, Inc. | National | Virginia Beach, VA | 501-1,000 | < 5 | ||||
| Coast Sign Incorporated | National | Anaheim, CA | 251-500 | < 5 | ||||
| Federal Heath Sign Company LLC | National | Oceanside, CA | 501-1,000 | < 5 | ||||
| Jones Sign Co., Inc. | National | De Pere, WI | 251-500 | < 5 | ||||
Looking for a list of suppliers by country?
Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.
Profit Analysis
The average profit margin across vendors in the Storefront Signage market is 3.4% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Purchases. The cost trend for this component is falling, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
The storefront signage market has a moderate amount of vendor risk. Input markets have been volatile in recent years, but signage suppliers have customers across many markets, which helps them absorb market disruptions.
The storefront signage market has a low level of market share concentration, with the top four suppliers accounting for less than 30.0% of the market. Suppliers compete on a variety of factors, including the quality of materials, the range of services offered and price.
Supply chain volatility is high in this market. Vendors are exposed to shifting aluminum and acrylic plastic prices.
As a net importer in the storefront signage market, US buyers' procurement strategies may be influenced by cost considerations and international competition, and will need to carefully evaluate pricing options and potentially seek out more cost-effective solutions. Being a net importer can restrict buyer power and reduce their ability to dictate terms and conditions in procurement transactions, and will have less control over pricing, quality, and availability of the goods or services they need.
Supplier Information
Alliance Franchise Brands LLC
Alliance Franchise Brands LLC is a private company operating internationally in the construction, manufacturing, manufacturing, manufacturing, professional, scientific & technical services and administration, business support and waste management services sectors. The company's offerings include storefront... Subscribe to learn more
Architectural Graphics, Inc.
Architectural Graphics, Inc. is a private company operating nationally in the manufacturing sector. The company's offerings include storefront signage. Founded in 1969, the company is currently headquartered in Virginia Beach, Virginia, United States of America with an estimated 750 employees. Subscribe to learn more
ASI American Specialties Inc.
ASI American Specialties Inc. is a private company operating globally in the manufacturing sector. The company's offerings include hand dryers and storefront signage. Founded in 1961, the company is currently headquartered in Yonkers, New York, United States of America with an estimated 1000 employees. Subscribe to learn more
Coast Sign Incorporated
Coast Sign Incorporated is a private company operating nationally in the manufacturing sector. The company's offerings include storefront signage and illuminated signs. Founded in 1964, the company is currently headquartered in Anaheim, California, United States of America with an estimated 375 employees.... Subscribe to learn more
Fastsigns International Inc.
Fastsigns International Inc. is a private company operating globally in the construction and manufacturing sectors. The company's offerings include interactive kiosks, storefront signage, illuminated signs, industrial signage, sign installation. Founded in 1985, the company is currently headquartered in Carrollton,... Subscribe to learn more
Federal Heath Sign Company LLC
Federal Heath Sign Company LLC is a private company operating nationally in the manufacturing sector. The company's offerings include storefront signage and illuminated signs. Founded in 1901, the company is currently headquartered in Oceanside, California, United States of America with an estimated 750 employees.... Subscribe to learn more
Jones Sign Co., Inc.
Jones Sign Co., Inc. is a private company operating nationally in the manufacturing sector. The company's offerings include storefront signage. Founded in 1910, the company is currently headquartered in De Pere, Wisconsin, United States of America with an estimated 500 employees. Subscribe to learn more
Philadelphia Sign Company
Philadelphia Sign Company is a private company operating globally in the construction and manufacturing sectors. The company's offerings include storefront signage, illuminated signs and sign installation. Founded in 1905, the company is currently headquartered in Palmyra, New Jersey, United States of America... Subscribe to learn more
Samsung Electronics Co Ltd
Samsung Electronics Co Ltd is a public company operating globally in the manufacturing sector. The company's offerings include battery energy storage systems, central processing units, smartphones, solid state drives, flash memory devices. Founded in 1969, the company is currently headquartered in Suwon-si,... Subscribe to learn more
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Procurement Management KPIs for the Storefront Signage Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Average Time to Repair and Customer Complaints. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Delivery and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Average Time to Repair |
|
Average time for repairs from time of issue notification by buyer to time of completion. Average time to complete basic maintenance |
Buyers should note how long vendor takes to perform maintenance or repairs. Damaged or unlit signage can affect foot traffic or customer perception of store. If a vendor takes a long time to perform basic maintenance their staff may not be effective, causing unnecessary billed hours to the buyer. |
| Customer Complaints |
|
Number of complaints from other buyers Overall rating of online reviews |
Suppliers that make mistakes in content or coloring should be avoided. Buyers should be especially wary of suppliers with reviews that indicate problems with materials or the durability of their signage. |
|
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Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Service Performance
How big is your company?
How many locations does your company have?
Experience and Expertise
How long has your company been in the signage business?
Do you specialize in storefront signage? If not, what other products or services do you offer?
Customer Service
How do you win and retain business?
What share of your clients are returning customers?
The ultimate prep for procurement negotations
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Storefront Signage RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should give a general summary of their business and scope of operations.
Buyers should indicate whether they are already purchasing storefront signage through another vendor.
Statement Of Need
Buyers need to explicitly detail the dimensions of the signs.
Buyers must state the quantity of each specific sign they wish to procure.
Project Budget
Buyers should indicate desired payment options and contract terms.
Buyers should state their expectation for delivery and installation costs.
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We display average pricing information, trends and market data.
Our Reports include:
- Opportunity assessment
- Market dynamics
- Recent developments
- Positive and warning trends
- Buyer power levers
- Price environment and market pricing
- Geographic wage rates
- Global market updates
- Total cost of ownership
- Cost structure benchmarks and analysis
- Supply chain and vendors
- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
- Vendor management and KPIs
- Sourcing strategy guidance
