Procurement Market Intelligence Report
Ride-On Lawnmowers
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Ride-On Lawnmowers Global Overview
Definition
Summary
This report is intended to assist buyers of ride-on lawnmowers. Users sit atop the unit, which is equipped with a seat and controls and often comes with multiple attachments for performing a variety of tasks, such as seed spreading, spraying, rolling, grass cutting and hauling. Suppliers include manufacturers and wholesalers, and key buyers include households, landscaping service providers and universities.
This Report Includes:
- Ride-On Lawnmowers
- Ride-On Lawnmower Manufacturing
Not in this Report:
- Walk-Behind Lawnmowers
- Push Lawnmowers
- Tractors
- Agricultural Machinery and Equipment
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Global Ride-On Lawnmowers Procurement Trends
Discover the top international trends affecting procurement in the global Ride-On Lawnmowers market.
Warning Trends
Tariffs to negatively impact the industrial manufacturing and processing machinery sector
- The Trump Administration’s reciprocal tariffs, which apply general tariff rate increases to most leading US trade partners, are set to take effect on August 7, after the administration finalized the rates on August 1. As a result, leading sources of industrial equipment imports face significantly increased tariffs, including Canada (35.0%), China (54.0%), the European Union (15.0%), Japan (15.0%), Mexico (25.0%), and South Korea (15.0%).
- Additionally, the administration increased tariffs on aluminum and steel, common input materials for industrial machinery, to 50.0%, which is likely to increase input costs for suppliers operating inside the United States.
- China, Mexico, and Japan are three of the top sources of US machinery imports, accounting for about 50.0% of US imports in total. In addition to the increased costs from tariffs on these countries, the Japanese and Mexican machinery sectors could face increased financial risk as a large share of their revenue comes from US clients.
- According to the Association of Equipment Manufacturers, the increase in tariff rates on steel and aluminum in 2018 led to a 78.0% increase in domestic equipment production costs, a trend that may be repeated following the latest increases in steel and aluminum tariffs.
- Suppliers that source machinery or parts from tariff-affected countries may see supply chain disruptions or extended lead times as they seek alternative suppliers to mitigate tariff impacts. In addition, buyers seeking to rent industrial machinery will likely see higher rental rates as dealers pass on higher costs and possibly limited available units if supply chain issues occur.
Increased tariffs on copper imports take effect
- On August 1, the Trump administration implemented 50.0% tariffs on imported copper. Chile and Canada will be most impacted by these tariffs, as they account for a combined 87.0% of all copper imports in the United States.
- However, these tariffs are less sweeping than initially expected, only applying to semi-finished copper products, while excluding high-purity refined copper and copper input materials, such as ore and concentrate. As leading importers, such as Chile and Canada, have both high copper mining and refining capacities, they will likely avoid most of these tariffs by either exporting the copper in its unrefined form or refining the copper before exporting it to the United States
- These copper tariff exemptions limit the impact on the electronics and electrical equipment sectors because these applications require refined copper due to its optimal conductive properties.
- Thus, the prices of metal alloys that include copper, consumer products made from copper, tools, plumbing, corrosion-resistant alloys, and construction materials made from copper are forecast to rise by an average of 39.2%, according to the Yale Budget Lab.
Neutral
Crude oil prices dip, but natural gas and fuel prices remain volatile in 2025
- Oil prices have been falling with the introduction of higher tariffs and the predicted decline in global demand. The OPEC+ group of countries also announced they would be unwinding production cuts and increasing their collective output target for May by 411,000 barrels per day.
- Trade wars, ongoing conflict between Hamas and Israel, and general unrest in the Middle East are causing uncertainty surrounding oil prices, which has led to volatility in prices. In the third week of May 2025, crude oil prices hit $63.67 per barrel, but volatility remains as geopolitical concerns remain.
- Natural gas prices rallied early in 2025 with colder-than-usual temperatures in the United States and high demand, topping out at $4.68/MMBtu in March. Prices have since fallen with the onset of trade wars and weakening demand projections to $3.64/MMBtu in the third week of May 2025.
- The national average of gasoline prices has been rising slightly due to refinery maintenance/outages and blending issues, hitting a national average of $3.15 per gallon in the third week of May 2025. However, gasoline futures have been volatile, falling due to fears of oversupply and deepening concerns about weakening demand with tariffs, but rising after trade deals.
Global Ride-On Lawnmowers Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 Europe | 16,110 |
| #2 China | 11,385 |
| #3 Oceania & Southeast Asia | 7,995 |
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Geography Drilldown - US
Average Cost of Ride-On Lawnmowers
United States
2026 Market Pricing$800.00 to $XX,XXX.XX
per unitAverage Price
Prices in the Ride-On Lawnmowers market range from $800.00 to $XX,XXX.XX, depending on Power, Cutting Width, Speed and Turning Radius. For example, lower prices are associated with Lower horsepower (HP) (e.g., below 20 HP) ($800 to $7,500 per unit), whereas higher prices are associated with Higher horsepower (HP) (e.g., at least 20 HP) ($2,000 to $17,000 per unit).
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Ride-On Lawnmowers Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Ride-On Lawnmowers market, prices in the US have declined -0.9% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more
United States (2022-2025)
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Cost Analysis - Total Cost of Ownership for Ride-On Lawnmowers
Total cost of ownership is Low in the Ride-On Lawnmowers market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Lost Orders may raise the total cost of ownership unexpectedly.
Negotiated Before
Financing
Billed During
Fuel
Maintenance
Unforeseen
Lost Orders
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to -0.6 in the United States. Buyer power is most positively impacted by Recent Developments. It is most negatively impacted by Market Share Concentration. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Buyer power forecasts: your glimpse into the future
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Supply Chain Risk
The average level of supply chain risk is assessed as High, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Steel Rolling & Drawing Firms
- Engine & Turbine Manufacturers
- Metal Stamping & Forging Firms
2nd
Tier Suppliers
- Iron & Steel Manufacturers
- Metalworking Machinery Manufacturers
- Iron Ore Mines
Biggest Ride-On Lawnmowers Suppliers in the US by Revenue
The largest Ride-On Lawnmowers vendors by revenue in the US are Mtd Products Inc., Ryobi Ltd. and The Toro Company. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Husqvarna Group | Global | Huskvarna, SE | >10,001 | 5-10 | ||||
| The Toro Company | Global | BLOOMINGTON, MN | >10,000 | 5-10 | ||||
| Ryobi Ltd. | Global | Hiroshima, JP | 1,001-10,000 | < 5 | ||||
| Mtd Products Inc. | International | Valley City, OH | 1,001-10,000 | < 5 | ||||
| Ariens Company | National | Brillion, WI | 1,001-10,000 | < 5 | ||||
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Profit Analysis
The average profit margin across vendors in the Ride-On Lawnmowers market is 3.6% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Purchases. The cost trend for this component is stagnating, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
The average vendor risk in the ride-on lawnmower market is moderate, primarily due to high supply chain risk and high competition, which puts some vendors at risk.
Market share concentration is low as vendors have to maintain competitive prices against other suppliers. This makes it easier to negotiate prices across different vendors.
Supply chain risk is high in the ride-on lawnmower market due to the dependence on materials such as steel and aluminum. This may put orders and products at risk for disruptions or delays.
The United States is a net importer of ride-on lawnmowers, meaning it imports more than it exports. US buyers seeking to import lawnmowers should expect higher buying lead times and should assess quality standards.
Supplier Information
Husqvarna Group
Husqvarna Group is a public company operating globally in the manufacturing sector. The company's offerings include outdoor sprinkler systems, ride-on lawnmowers, power blowers and vacuum cleaners. Founded in 1897, the company is currently headquartered in Huskvarna, Sweden with an estimated employee count... Subscribe to learn more
The Toro Company
The Toro Company is a public company operating globally in the manufacturing sector. The company's offerings include outdoor sprinkler systems, portable concrete mixers, snow plows and ride-on lawnmowers. Founded in 1914, the company is currently headquartered in BLOOMINGTON, Minnesota, United States of America... Subscribe to learn more
Ariens Company
Ariens Company is a private company operating nationally in the manufacturing sector. The company's offerings include ride-on lawnmowers. Founded in 1933, the company is currently headquartered in Brillion, Wisconsin, United States of America with an estimated 5500 employees. Subscribe to learn more
Mtd Products Inc.
Mtd Products Inc. is a private company operating internationally in the manufacturing sector. The company's offerings include ride-on lawnmowers and power blowers. Founded in 1932, the company is currently headquartered in Valley City, Ohio, United States of America with an estimated 7000 employees. Subscribe to learn more
Ryobi Ltd.
Ryobi Ltd. is a public company operating globally in the manufacturing sector. The company's offerings include ride-on lawnmowers and metal casting services. Founded in 1943, the company is currently headquartered in Hiroshima, Japan with an estimated 5500 employees. Subscribe to learn more
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Procurement Management KPIs for the Ride-On Lawnmowers Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Average Order Value and Customer Retention Rate. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Quality and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Average Order Value |
|
Total revenue Number of orders |
The average order value represents the revenue generated from the average order. This KPI is particularly useful for high-volume buyers. A higher average order value indicates that the supplier is able to provide a large volume of ride-on lawnmowers. |
| Customer Retention Rate |
|
Number of customers at start of period Number of customers added within period |
Customer satisfaction represents customers’ overall satisfaction with a company. Since this market is highly fragmented and buyers face low switching costs, a higher customer retention rate signifies a higher-quality product. |
Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Experience and Expertise
How long have you been in business?
How long have you served operators in my market?
Features
What attachments do you offer, and how can they improve the performance of your lawnmowers?
Are there package deals where attachments are included with the purchase of a lawnmower?
Supply Chain Risk
How have fluctuating steel prices affected your pricing?
Do you manufacture your own engines, or do you purchase from other suppliers?
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Ride-On Lawnmowers RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should describe their organizations and explain why they are seeking ride-on lawnmowers.
Buyers need to give a description of the mowing work that needs to be completed. This overview should give vendors enough information to quickly evaluate whether they can provide ride-on lawnmowers that mow the anticipated amount of grass efficiently enough.
Statement Of Need
Buyers must provide the intended application of the ride-on lawnmowers, the number of units desired, and whether they plan to make an outright purchase or opt for financing.
Buyers should state the specifications of the mowers required.
Project Budget
Buyers should explicitly state the amount of the contract award.
Buyers should explain when and how many payments will be made.
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