Procurement Market Intelligence Report
Corporate Gym Memberships
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Corporate Gym Memberships Global Overview
Definition
Summary
Corporate gym memberships provide discounted registration and monthly fees to employee groups of various types of buyers, including businesses, government agencies, educational facilities and nonprofit organizations. Discounts may also extend to employees’ friends and family, depending on the supplier. Corporate gym memberships are often a component of corporations' health and wellness initiatives.
This Report Includes:
- Discounted Employee Gym Memberships
- Discounted Gym Memberships for Family of Employees
Not in this Report:
- Personal Gym Memberships
- Other Corporate Wellness Services
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Global Corporate Gym Memberships Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 Europe | 43,220 |
| #2 United States | 39,500 |
| #3 Oceania & Southeast Asia | 34,135 |
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Geography Drilldown - US
Average Cost of Corporate Gym Memberships
United States
2026 Market Pricing$10.00 to $XXX.XX
per employee per monthAverage Price
Prices in the Corporate Gym Memberships market range from $10.00 to $XXX.XX, depending on Brand Name, Type of Equipment, Classes & Amenities, Location, Number of Participating Employees and Contract Length. For example, lower prices are associated with Budget gym operators, whereas higher prices are associated with Luxury gym operators.
Need the scoop on international price trends?
Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Corporate Gym Memberships Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Corporate Gym Memberships market, prices in the US have grown 0.2% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more
United States (2022-2025)
United States (2025-2028)
Compound Annual Growth Rate
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Cost Analysis - Total Cost of Ownership for Corporate Gym Memberships
Total cost of ownership is Low in the Corporate Gym Memberships market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Cancellations may raise the total cost of ownership unexpectedly.
Negotiated Before
Set Up Fees
Billed During
Additional Fees
Compliance
Unforeseen
Cancellations
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to 1.6 in the United States. Buyer power is most positively impacted by Availability of Substitutes. It is most negatively impacted by Recent Price Volatility. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Buyer power forecasts: your glimpse into the future
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- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as Low, which has a positive impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Commercial Real Estate Lessors
- Gym & Exercise Equipment Manufacturers
- Steam & Air-Conditioning Suppliers
2nd
Tier Suppliers
- Real Estate Sales & Brokerage Companies
- Plastic Parts Manufacturers
- Metal Parts Manufacturers
- Boiler & Heat Exchanger Manufacturers
Biggest Corporate Gym Memberships Suppliers in the US by Revenue
The largest Corporate Gym Memberships vendors by revenue in the US are Planet Fitness, inc., Fitness International LLC and 24 Hour Fitness USA Inc. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Fitness International LLC | National | Irvine, CA | >10,000 | 5-10 | ||||
| Planet Fitness, inc. | International | HAMPTON, NH | 1,001-10,000 | < 5 | ||||
| 24 Hour Fitness USA Inc. | National | San Ramon, CA | >10,000 | < 5 | ||||
| Anytime Fitness LLC | US | < 5 | ||||||
| Crunch LLC | International | New York, NY | 501-1,000 | < 5 | ||||
| Curves International, Inc. | Global | Woodway, TX | 251-500 | < 5 | ||||
| Equinox Holdings Inc. | National | New York, NY | >10,000 | < 5 | ||||
| Gold’s Gym International Inc. | US | < 5 | ||||||
| Life Time Inc. | National | Chanhassen, MN | >10,000 | < 5 | ||||
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Profit Analysis
The average profit margin across vendors in the Corporate Gym Memberships market is 11.5% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Overhead. The cost trend for this component is falling, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
Despite the prominence of established national chains such as Fitness International (the parent company of LA Fitness), 24 Hour Fitness and Life Time Fitness, the corporate gym membership market remains fragmented and highly competitive. Because many gym operators cater their services towards niche, local markets, it is difficult for any company to seize a substantial share of the total market.
Corporate gym memberships carry a low risk of supply chain disruptions. While trends in suppliers’ operating costs depend on a number of macroeconomic factors, gym operators are not heavily dependent on critical inputs that can undermine the supply chain.
Although the average vendor risk in the market is moderate, large national chains exhibit more financial stability, given their economies of scale, diverse product portfolios and geographic footprint. On the contrary, smaller specialized gym operators are exposed to greater bankruptcy risk because they focus on niche markets and, thus, have a limited scope of operations.
The United States is a net importer of exercise equipment, meaning that it imports more equipment than it exports. While gyms can obtain cheaper equipment by purchasing from foreign suppliers, they are likely to incur higher shipping costs and contribute to more carbon emissions by importing these goods.
Supplier Information
Fitness International LLC
Fitness International LLC is a private company operating nationally in the arts, entertainment & recreation sector. The company's offerings include corporate gym memberships. Founded in 1984, the company is currently headquartered in Irvine, California, United States of America with an estimated 10000 employees.... Subscribe to learn more
24 Hour Fitness USA Inc.
24 Hour Fitness USA Inc. is a private company operating nationally in the arts, entertainment & recreation sector. The company's offerings include corporate gym memberships. Founded in 1983, the company is currently headquartered in San Ramon, California, United States of America with an estimated 22000 employees.... Subscribe to learn more
Anytime Fitness LLC
Anytime Fitness LLC is a private company operating nationally in the arts, entertainment & recreation sector. The company's offerings include corporate gym memberships. Founded in 2002, the company is currently headquartered in Woodbury, Minnesota, United States of America with an estimated employee count... Subscribe to learn more
Crunch LLC
Crunch LLC is a private company operating internationally in the arts, entertainment & recreation sector. The company's offerings include corporate gym memberships. Founded in 1989, the company is currently headquartered in New York, New York, United States of America with an estimated 750 employees. Subscribe to learn more
Curves International, Inc.
Curves International, Inc. is a private company operating globally in the arts, entertainment & recreation sector. The company's offerings include corporate gym memberships. Founded in 1992, the company is currently headquartered in Woodway, Texas, United States of America with an estimated 375 employees.... Subscribe to learn more
Equinox Holdings Inc.
Equinox Holdings Inc. is a private company operating nationally in the arts, entertainment & recreation sector. The company's offerings include corporate gym memberships. Founded in 1991, the company is currently headquartered in New York, New York, United States of America with an estimated 10000 employees.... Subscribe to learn more
Gold’s Gym International Inc.
Gold's Gym International Inc. is a private company operating globally in the arts, entertainment & recreation sector. The company's offerings include corporate gym memberships. Founded in 1965, the company is currently headquartered in Dallas, Texas, United States of America with an estimated 5500 employees.... Subscribe to learn more
Life Time Inc.
Life Time Inc. is a private company operating nationally in the arts, entertainment & recreation sector. The company's offerings include corporate gym memberships. Founded in 1992, the company is currently headquartered in Chanhassen, Minnesota, United States of America with an estimated 36000 employees. Subscribe to learn more
Planet Fitness, inc.
Planet Fitness, Inc. is a franchisor and operator of fitness centers in the US under the Planet Fitness brand. It offers a differentiated fitness experience to all fitness levels, from beginners to athletes, through its corporate-owned and franchised clubs in all 50 states, the District of Columbia, Puerto... Subscribe to learn more
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Procurement Management KPIs for the Corporate Gym Memberships Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Customer Satisfaction (CSAT) and Mean Time to Failure (MTTF). Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Availability and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Customer Satisfaction (CSAT) |
|
Number of employee reviews Number of positive employee reviews |
Buyers should evaluate their employees' satisfaction with the gym to determine whether they need to make changes to their current package or seek out a new supplier. Buyers should provide their employees with an anonymous feedback form to continually gauge their overall satisfaction with the gym. |
| Mean Time to Failure (MTTF) |
|
Number of operational hours Number of machines or equipment in use |
The mean time to failure represents the average time it takes for an operational machine or piece of equipment to become inoperative. Frequent equipment failures may indicate the equipment is old or poorly maintained. |
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Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Experience and Expertise
Will you provide all supplies in compliance with all applicable safety codes and regulations?
What are your staff backgrounds, qualifications and experience? Do you conduct background checks and drug tests for all of your employees?
Quality Control
How do you customize solutions for employees?
What is your experience in engaging individuals who are at risk and not currently active?
Contract
Do I have to pay the dues for my employees on a monthly or annual basis?
What options can you offer to my company in regard to subsidizing the membership dues?
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Corporate Gym Memberships RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should outline details of their organization, including the number of employees, locations and organizational structure.
Buyers should provide the employee demographic profiles (e.g. age and gender).
Statement Of Need
Buyers should specify which services or amenities are to be provided, such as types of equipment, classes and swimming pools
Buyers should specify their monitoring and reporting requirements, as well as tools for tracking attendance results.
Project Budget
If one exists, buyers should specify their budget for the desired corporate gym membership services.
Buyers should inquire about monthly rates for the gym.
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- Opportunity assessment
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- Supply chain and vendors
- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
- Vendor management and KPIs
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