Procurement Market Intelligence Report
Fleet Telematics Systems
Sourcing Guide & Market Intelligence
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Fleet Telematics Systems Global Overview
Definition
Summary
Fleet telematics systems are used to monitor, map, and track vehicle fleets in the field. Digital maps and Global Positioning System (GPS) technology allow for real-time visualization of vehicle positions and other information, such as engine and fuel performance and idle times. Common buyers include freight trucking companies, taxi and limousine service providers, utility companies, and cable and telecom services.
This Report Includes:
- Software-Only Telematics Systems
- Hardware & Software Telematics Systems
Not in this Report:
- GPS Navigation Devices
- Fleet Management Services
Global Fleet Telematics Systems Procurement Trends
Discover the top international trends affecting procurement in the global Fleet Telematics Systems market.
Neutral
The EU finalizes the Cyber Resilience Act
- On September 15, 2022, the EU proposed the Cyber Resilience Act (CRA), which aims to increase the focus on cybersecurity throughout the development lifecycle of digital products, protecting consumers and businesses from increasingly dangerous cyber threats.
- Other objectives include creating a coherent cybersecurity framework for producers to comply with, creating an obligation to secure products for the entire lifecycle of the products, as well as increasing the visibility of security properties in digital products.
- The goal of the Act is to ultimately create hardware and software products that are more secure against cyberattacks. Fines can reach up to a maximum of €15 million or 2.5% of global turnover, whichever is the higher of the two.
- On November 30, 2023, The European Commission, Council, and Parliament came to an agreement on the text of the Cyber Resilience Act and formally adopted the act on March 12, 2024.
- The CRA will be rolled out through a phased transition plan during the second half of 2024. The majority of the provisions will be enforceable in 2027, three years after publication.
Global Fleet Telematics Systems Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 Oceania & Southeast Asia | 1,735 |
| #2 India | 605 |
| #3 Europe | 540 |
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2
Geography Drilldown - US & Europe
Average Cost of Fleet Telematics Systems
United States
2026 Market Pricing$5.00 to $XX.XX
per vehicle per monthEurope
Average Price
Prices in the Fleet Telematics Systems market range from $5.00 to $XX.XX, depending on Type of System, Tracking Features, Tracking Data and Fleet Size. For example, lower prices are associated with Smartphone application ($5 to $15 per vehicle per month), whereas higher prices are associated with Onboard telematics equipment ($10 to $35 per vehicle per month) and Onboard cameras and telematics equipment ($25 to $50 per vehicle per month).
Need the scoop on international price trends?
Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Fleet Telematics Systems Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Fleet Telematics Systems market, prices in the US have grown 2.5% from 2022 to 2025. Meanwhile, the recent three-year CAGR for Europe is +1.0%.
United States (2022-2025)
Europe (2022-2025)
Compound Annual Growth Rate
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Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.
Cost Analysis - Total Cost of Ownership for Fleet Telematics Systems
Total cost of ownership is Low in the Fleet Telematics Systems market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs.
Negotiated Before
Installation
Billed During
Maintenance
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to -1.2 in the United States. Buyer power is most positively impacted by Availability of Substitutes. It is most negatively impacted by Switching Costs. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Europe
Buyer power forecasts: your glimpse into the future
Develop strategies for the upcoming year and identify unforeseen opportunities for buying now
- Actionable "Buy Now" and "Buy Later" insights
- Near-real-time updates to current and forecast Buyer Power Scores
- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as Medium, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Operating Systems Software Publishers
- Computer Manufacturers
- IT Consulting Firms
- Navigational Instrument Manufacturers
2nd
Tier Suppliers
- Intellectual Property Licensing Firms
- Semiconductor & Circuit Manufacturers
- Computer & Software Wholesalers
- Electrical Equipment Manufacturers
Biggest Fleet Telematics Systems Suppliers in the US by Revenue
The largest Fleet Telematics Systems vendors by revenue in the US are GPS Insight LLC, Verizon Communications Inc. and Geotab Inc. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Trimble Inc. | Global | WESTMINSTER, CA | >10,000 | 10-15 | ||||
| Verizon Communications Inc. | Global | NEW YORK, NY | >10,000 | 5-10 | ||||
| Deere & Co | National | MOLINE, IL | >10,000 | 5-10 | ||||
| Omnitracs, Llc | Global | Westlake, TX | 1,001-10,000 | 5-10 | ||||
| Volkswagen AG | Global | Wolfsburg, GER | >10,001 | < 5 | ||||
| T-Mobile Us, Inc. | BELLEVUE, WA | >10,000 | < 5 | |||||
| Danaher Corporation | Global | WASHINGTON | >10,000 | < 5 | ||||
| Geotab Inc. | Global | Oakville, CA | 1,001-10,000 | < 5 | ||||
| TomTom NV | Global | Amsterdam, NL | 1,001-10,000 | < 5 | ||||
Looking for a list of suppliers by country?
Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.
Profit Analysis
The average profit margin across vendors in the Fleet Telematics Systems market is 4.9% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Purchases. The cost trend for this component is stagnating, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
Average vendor risk is low because vendors in this market rely at least partially on software to provide their services, which reduces their production and distribution costs. Low average vendor risk means that there is little chance of a contracted vendor unexpectedly exiting the market.
Market share concentration is moderate in the fleet telematics systems market, which indicates that a few vendors command a significant share of market revenue. However, because no single vendor has price-setting power, this market remains competitive.
Supply chain risk in this market is moderate due mainly to exposure to unstable pricing and availability for computing components such as semiconductors. Tariff increases have heightened this risk, though only slightly, as physical telematics systems are often secondary to the software and data management platforms vendors in this market provide.
The market for fleet telematics systems exhibits a slow pace of regulatory change. A slow pace of regulatory change benefits buyers by reducing the likelihood of government interference in the market and buying process.
Because the United States is a net importer of telematics equipment, vendors have access to a broad, international base of suppliers for this equipment, limiting input costs and supply chain risk.
Supplier Information
Trimble Inc.
Trimble Inc. is a public company operating globally in the manufacturing and information sectors. The company's offerings include electronic logging devices, precision agriculture systems, radio frequency identification devices, computer-aided design software, transportation management systems. Founded in... Subscribe to learn more
Deere & Co
Deere & Co is a public company operating nationally in the manufacturing and wholesale trade sectors. The company's offerings include soil preparation machinery, planting & seeding machinery, harvesting machines, agricultural dispersing & spraying equipment, forestry & logging equipment. Founded in 1837, Subscribe to learn more
Omnitracs, Llc
Omnitracs, Llc is a private company operating globally in the manufacturing sector. The company's offerings include electronic logging devices and fleet telematics systems. Founded in 2005, the company is currently headquartered in Westlake, Texas, United States of America with an estimated 5500 employees.... Subscribe to learn more
Verizon Communications Inc.
Verizon Communications Inc. is a public company operating globally in the manufacturing, information and professional, scientific and technical services sectors. The company's offerings include electronic logging devices, smartphones, gps antennas, air cards, asset tracking software. Founded in 2000, the Subscribe to learn more
Danaher Corporation
Danaher Corp. /DE/ is a global science and technology company providing solutions for the biotechnology, life sciences, and diagnostics markets. It organizes its business into three segments: the Biotechnology segment, which offers a broad range of tools, consumables, and services for research, development,... Subscribe to learn more
Geotab Inc.
Geotab Inc. is a private company operating globally in the manufacturing sector. The company's offerings include electronic logging devices, fleet telematics systems and commercial fleet cameras. Founded in 2000, the company is currently headquartered in Oakville, Ontario, Canada with an estimated 1200 employees.... Subscribe to learn more
GPS Insight LLC
GPS Insight LLC is a private company operating globally in the manufacturing sector. The company's offerings include fleet telematics systems. Founded in 2004, the company is currently headquartered in Scottsdale, Arizona, United States of America with an estimated 175 employees. Subscribe to learn more
T-Mobile Us, Inc.
T-Mobile US Inc. is a public company operating in the manufacturing and information sectors. The company's offerings include gps antennas, air cards, fleet telematics systems, internet services, network voice services. Founded in 2017, the company is currently headquartered in BELLEVUE, Washington, United... Subscribe to learn more
TomTom NV
TomTom NV is a public company operating globally in the manufacturing sector. The company's offerings include gps navigation devices, gps antennas and fleet telematics systems. Founded in 2014, the company is currently headquartered in Amsterdam, Netherlands with an estimated 5500 employees. Subscribe to learn more
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Procurement Management KPIs for the Fleet Telematics Systems Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Average Time to Repair and IT Costs vs Revenue. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Availability and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Average Time to Repair |
|
Average time from repair request to repair completion Average downtime per repair |
If the hardware used to collect and transmit telematics data is damaged or malfunctions, it is important that the hardware is promptly repaired. Longer repair time will increase downtime, thus raising costs. |
| IT Costs vs Revenue |
|
Fleet telematics system costs vs. revenue increases IT costs as a percent of total revenue |
Because fees for fleet telematics systems are typically categorized as IT expenses, buyers can compare changes in their IT costs as a result of purchasing fleet telematics systems with revenue increases over the same period. Effective fleet telematics systems should result in revenue increases due to efficiency gains that exceeded their costs. |
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Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Contract
Does your system include an initial purchase and installation price?
What is your typical billing cycle?
Staff Turnover
How do you hire and maintain quality staff?
How much year-to-year turnover in staff do you experience?
Customer Support
Do you offer round-the-clock customer support?
What qualifications do your support professionals have?
The ultimate prep for procurement negotations
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Fleet Telematics Systems RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should describe their business and explain why they are seeking fleet telematics systems.
Buyers should give a description of the size and type of their fleet.
Statement Of Need
Buyers must detail the size of their fleet.
Buyers should describe the different vehicles in their fleet.
Project Budget
Buyers should explicitly state the amount of the contract award.
Buyers should explain whether they expect to pay for services after each inspection or at some other point during the life of the contract.
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We display average pricing information, trends and market data.
Our Reports include:
- Opportunity assessment
- Market dynamics
- Recent developments
- Positive and warning trends
- Buyer power levers
- Price environment and market pricing
- Geographic wage rates
- Global market updates
- Total cost of ownership
- Cost structure benchmarks and analysis
- Supply chain and vendors
- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
- Vendor management and KPIs
- Sourcing strategy guidance
