Procurement Market Intelligence Report
Tool Rental
Sourcing Guide & Market Intelligence
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Tool Rental Global Overview
Definition
Summary
Suppliers rent out a variety of professional-quality tools, ranging from small hand tools to large machinery. Commonly rented tools include carpentry tools, plumbing equipment, lawn and garden equipment, painting and texturing tools, pressure washers, lifts and jackhammers. For the purpose of this report, renters of tools are referred to as buyers. Key buyers include construction contractors, industrial firms, manufacturers and private households.
This Report Includes:
- Carpentry Tools Rental
- Plumbing Equipment Rental
- Lawn & Garden Equipment Rental
- Painting & Texturing Tool Rental
- Other Tool Rental
Not in this Report:
- Purchase of Tools & Equipment
- Tool Repair Services
Global Tool Rental Procurement Trends
Discover the top international trends affecting procurement in the global Tool Rental market.
Warning Trends
Tariffs to negatively impact the industrial manufacturing and processing machinery sector
- The Trump Administration’s reciprocal tariffs, which apply general tariff rate increases to most leading US trade partners, are set to take effect on August 7, after the administration finalized the rates on August 1. As a result, leading sources of industrial equipment imports face significantly increased tariffs, including Canada (35.0%), China (54.0%), the European Union (15.0%), Japan (15.0%), Mexico (25.0%), and South Korea (15.0%).
- Additionally, the administration increased tariffs on aluminum and steel, common input materials for industrial machinery, to 50.0%, which is likely to increase input costs for suppliers operating inside the United States.
- China, Mexico, and Japan are three of the top sources of US machinery imports, accounting for about 50.0% of US imports in total. In addition to the increased costs from tariffs on these countries, the Japanese and Mexican machinery sectors could face increased financial risk as a large share of their revenue comes from US clients.
- According to the Association of Equipment Manufacturers, the increase in tariff rates on steel and aluminum in 2018 led to a 78.0% increase in domestic equipment production costs, a trend that may be repeated following the latest increases in steel and aluminum tariffs.
- Suppliers that source machinery or parts from tariff-affected countries may see supply chain disruptions or extended lead times as they seek alternative suppliers to mitigate tariff impacts. In addition, buyers seeking to rent industrial machinery will likely see higher rental rates as dealers pass on higher costs and possibly limited available units if supply chain issues occur.
Increased tariffs on copper imports take effect
- On August 1, the Trump administration implemented 50.0% tariffs on imported copper. Chile and Canada will be most impacted by these tariffs, as they account for a combined 87.0% of all copper imports in the United States.
- However, these tariffs are less sweeping than initially expected, only applying to semi-finished copper products, while excluding high-purity refined copper and copper input materials, such as ore and concentrate. As leading importers, such as Chile and Canada, have both high copper mining and refining capacities, they will likely avoid most of these tariffs by either exporting the copper in its unrefined form or refining the copper before exporting it to the United States
- These copper tariff exemptions limit the impact on the electronics and electrical equipment sectors because these applications require refined copper due to its optimal conductive properties.
- Thus, the prices of metal alloys that include copper, consumer products made from copper, tools, plumbing, corrosion-resistant alloys, and construction materials made from copper are forecast to rise by an average of 39.2%, according to the Yale Budget Lab.
Global Tool Rental Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 India | 79,280 |
| #2 Oceania & Southeast Asia | 40,730 |
| #3 China | 18,180 |
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2
Geography Drilldown - US
Average Cost of Tool Rental
United States
2026 Market Pricing$20.00 to $XXX.XX
per dayAverage Price
Prices in the Tool Rental market range from $20.00 to $XXX.XX, depending on Type, Capability, Quality and Rental Length. For example, lower prices are associated with Wheelbarrows ($10.00 to $50.00 per day), whereas higher prices are associated with Heavy-duty professional tools ($40.00 to $200 per day) and Leaf blowers ($20.00 to $50.00 per day).
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Tool Rental Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Tool Rental market, prices in the US have grown 2.2% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more
United States (2022-2025)
United States (2025-2028)
Compound Annual Growth Rate
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Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.
Cost Analysis - Total Cost of Ownership for Tool Rental
Total cost of ownership is Low in the Tool Rental market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs.
Negotiated Before
Transportation
Billed During
Insurance
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to -1.5 in the United States. Buyer power is most positively impacted by Recent Developments. It is most negatively impacted by Product Specialization. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Buyer power forecasts: your glimpse into the future
Develop strategies for the upcoming year and identify unforeseen opportunities for buying now
- Actionable "Buy Now" and "Buy Later" insights
- Near-real-time updates to current and forecast Buyer Power Scores
- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as Medium, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Tool & Hardware Wholesalers
- Website & Computer Application Designers
- Tool & Equipment Rental
2nd
Tier Suppliers
- Hand & Edge Tool Manufacturers
- IT Consultants
Biggest Tool Rental Suppliers in the US by Revenue
The largest Tool Rental vendors by revenue in the US are Ashtead Group Plc, Aggreko Plc and H&E Equipment Services, Inc. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Sumitomo Corp | Global | Tokyo, JP | >10,001 | 5-10 | ||||
| Home Depot, inc. | International | ATLANTA | >10,000 | 5-10 | ||||
| Lowes Companies Inc. | International | MOORESVILLE | >10,000 | 5-10 | ||||
| United Rentals, Inc. | International | STAMFORD, CT | >10,000 | 5-10 | ||||
| Ashtead Group Plc | Global | London, UK | >10,001 | 5-10 | ||||
| Herc Holdings Inc. | International | BONITA SPRINGS | 1,001-10,000 | 5-10 | ||||
| H&E Equipment Services, Inc. | National | BATON ROUGE | 1,001-10,000 | < 5 | ||||
| Aggreko Plc | Global | Glasgow, UK | >10,001 | < 5 | ||||
| EquipmentShare Inc. | National | Columbia, MO | 1,001-10,000 | < 5 | ||||
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Profit Analysis
The average profit margin across vendors in the Tool Rental market is 12.9% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Overhead. The cost trend for this component is falling, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
The tool rental market has a moderate level of market share concentration, with the top four suppliers generating 35.0% of market revenue.
Renters of tools face a moderate level of supply chain risk, as tool manufacturers are often subject to substantial shortages, tariffs and price spikes due to their reliance on inputs such as steel.
Average vendor risk is moderate in the market. Vendors face intense competition but are buoyed by high profit levels.
As a net importer in the tool rental market, US buyers' procurement strategies may be influenced by cost considerations and international competition, and will need to carefully evaluate pricing options and potentially seek out more cost-effective solutions. Being a net importer can restrict buyer power and reduce their ability to dictate terms and conditions in procurement transactions. It will have less control over pricing, quality, and availability of the goods or services they need.
Supplier Information
Ashtead Group Plc
Ashtead Group plc is an international equipment rental company. It operates primarily in the US, Canada, and the UK under the Sunbelt Rentals brand. It rents a full range of construction, industrial, and general equipment across various applications and end markets, including construction, response, facilities... Subscribe to learn more
Herc Holdings Inc.
Herc Holdings Inc. is a public company operating internationally in the real estate and rental and leasing sector. The company's offerings include earthmoving machine rental, industrial truck rental, tool rental, portable lighting equipment rental and forklift rental. Founded in 1965, the company is currently... Subscribe to learn more
Home Depot, inc.
Home Depot, Inc. is a home improvement retailer offering building materials, home improvement products, lawn and garden products, décor products, and related services under national and proprietary brands. Its proprietary brands include, among others, HDX®, Husky®, Hampton Bay®, Home Decorators Collection®,... Subscribe to learn more
Lowes Companies Inc.
Lowe's Companies, Inc. is a home improvement retailer for maintenance, repair, remodeling, and decorating markets. Its product portfolio includes appliances, seasonal & outdoor living, lumber, lawn & garden, kitchen & bath, hardware, building materials, millwork, paint, rough plumbing, tools, electrical, Subscribe to learn more
Sumitomo Corp
Sumitomo Corp is a public company operating globally in the mining, manufacturing, manufacturing and real estate & rental & leasing sectors. The company's offerings include oil & gas casing & tubing, earthmoving machine rental, aerial lift rental, industrial truck rental, automobile & light truck tires. Founded... Subscribe to learn more
United Rentals, Inc.
United Rentals, Inc. is a public company operating internationally in the real estate and rental and leasing sector. The company's offerings include earthmoving machine rental, aerial lift rental, industrial truck rental, tool rental, scaffolding rental. Founded in 1997, the company is currently headquartered... Subscribe to learn more
Aggreko Plc
Aggreko Plc is a public company operating globally in the real estate & rental & leasing sector. The company's offerings include tool rental. Founded in 1997, the company is currently headquartered in Glasgow, United Kingdom with an estimated employee count of over 10,000. Subscribe to learn more
EquipmentShare Inc.
EquipmentShare Inc. is a private company operating nationally in the real estate & rental & leasing sector. The company's offerings include tool rental. Founded in 2014, the company is currently headquartered in Columbia, Missouri, United States of America with an estimated 5500 employees. Subscribe to learn more
H&E Equipment Services, Inc.
H&E Equipment Services Inc. is engaged in heavy construction and industrial equipment rental and sale. Its fleet includes a range of battery-powered and hybrid equipment, including scissor lifts, boom lifts, and material handling equipment from nationally recognized equipment suppliers, including JLG Industries,... Subscribe to learn more
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Procurement Management KPIs for the Tool Rental Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Average Response Time and Customer Complaints. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Accuracy and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Average Response Time |
|
Total Resolution Time Number of Resolved Tickets |
The average resolution time represents the average amount of time it takes to resolve a support ticket. The average resolution time is used to determine a company's responsiveness. Buyers concerned about the quality of a vendor's machinery and equipment should use this metric to assess how quickly any potential issues may be resolved. |
| Customer Complaints |
|
Total number of customer responses and reviews. Total number of negative customer responses and reviews. |
Customer complaints measures how often customers are dissatisfied with service. Customer complaints can be used as an indicator to assess areas in which suppliers are failing to provide proper service. |
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Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Product Lines
How often are you unable to fulfill buyers’ requests for tool rentals due to inventory shortages?
What is the average age of your tools?
Supply Chain Risk
Do you source materials with high exposure to market disruptions resulting from the coronavirus? How are you coping with these disruptions?
How diversified is your supplier base for inputs? Do you source from multiple suppliers in different global regions?
Experience and Expertise
What is the benefit of working with you compared with another supplier?
Which types of customers do you have the most experience working with?
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Tool Rental RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should describe their organization and explain why they are seeking to rent tools.
Buyers need to give a description of the types of tools they need to rent and for how long. This overview should give vendors enough information to quickly evaluate whether they can provide tools that will be able to accurately and efficiently accomplish the necessary tasks at hand.
Statement Of Need
Buyers must provide the intended application of the tools, the number of units desired and the duration of the rental.
Buyers should state the ease of use and accuracy desired in their tools.
Project Budget
Buyers should explicitly state the amount of the contract award.
Buyers should explain when and how many payments will be made.
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We display average pricing information, trends and market data.
Our Reports include:
- Opportunity assessment
- Market dynamics
- Recent developments
- Positive and warning trends
- Buyer power levers
- Price environment and market pricing
- Geographic wage rates
- Global market updates
- Total cost of ownership
- Cost structure benchmarks and analysis
- Supply chain and vendors
- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
- Vendor management and KPIs
- Sourcing strategy guidance
