Procurement Market Intelligence Report
Trade Show Displays
Sourcing Guide & Market Intelligence
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Trade Show Displays Global Overview
Definition
Summary
Trade Show Displays are a product provided by event management companies, sign production companies and trade show display specialists, vendors in this market sell pop-up displays, banner stands, flat-panel displays and tabletop displays, among others. Typical buyers’ types include healthcare, professional services and finance firms as well as educational facilities.
This Report Includes:
- Trade Show Planning Services
- Pop-Up Displays
Not in this Report:
- Conference Signage
- Design Services
Global Trade Show Displays Procurement Trends
Discover the top international trends affecting procurement in the global Trade Show Displays market.
Warning Trends
Tariffs to negatively impact the furniture and furnishings sector
- The Trump Administration’s reciprocal tariffs, which apply general tariff rate increases to most leading US trade partners, took effect on August 7, after the administration finalized the rates on August 1. These changes will significantly increase the tariff rate on leading furniture import sources, including Canada (35.0%), China (54.0%), Mexico (25.0%), and Vietnam (20.0%).
- Additionally, the United States nearly tripled the tariff rate on Canadian lumber from 7.66% to 20.56% in late July. While lumber is typically exempt from the general tariffs on Canada and Mexico because it is wholly produced in Canada or Mexico, making it eligible for the United States-Mexico-Canada Agreement (USMCA) tariff exemption, this lumber-specific tariff will significantly increase the cost for American furniture producers to source lumber.
- Common metals in furniture production, including aluminum, copper, and steel, face 50.0% tariffs at the start of August, further increasing the input costs of domestic furniture production. In October, the Trump Administration raised tariffs on softwood timber and lumber to 10.0%, upholstered wood furniture to 25.0%, and kitchen cabinets, vanities, and associated parts to 25.0%; and the tariff on upholstered furniture will be raised to 30.0%, and the rate for kitchen cabinets, vanities, and associated parts will be raised to 50.0% at the start of the new year.
- According to a FurnitureToday survey of 420 retailers, tariffs are expected to have a significant impact on 70.0% of furniture and furnishings businesses, and few believe they will avoid the impact of tariffs. Around 27.0% of furniture and furnishings retailers are expected to raise prices immediately in the face of new tariffs.
- Higher tariffs on US imports of furniture and furnishings are also likely to contribute to supply chain issues, reduced inventory selection, and longer lead times. The increase in the average tariff rate will also increase costs for raw materials used to manufacture furniture and furnishings, pressuring prices upward.
United States announces new tariffs on all imported steel
- In February 2025, the United States announced 25.0% tariffs on all imported steel with no exemptions or exceptions. The tariffs took effect on March 12, 2025. On June 4th, these tariffs were increased further to 50%. These tariffs were not impacted by a recent court decision that temporarily suspended duties on certain goods as they were implemented under Section 232 of the Trade Expansion Act.
- Previously, countries such as Canada, Mexico, and Brazil, the top exporters of steel to the United States, had exemptions from tariffs. These have now been removed and all imported steel, regardless of origin, will be subject to the 50.0% tariff. However, on May 8th, the US announced an agreement with the United Kingdom to remove all levies on steel exported from the UK.
- When tariffs on steel imports were introduced in March 2018, they contributed to an increase in the price of steel and steel products. According to the Bureau of Labor Statistics, the price of steel-milled products increased by 10.2% in the year after the tariffs were implemented. This market heavily relies on steel as an input and may be impacted by this policy.
Global Trade Show Displays Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 Europe | 5,970 |
| #2 Oceania & Southeast Asia | 3,430 |
| #3 China | 1,830 |
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2
Geography Drilldown - US
Average Cost of Trade Show Displays
United States
2026 Market Pricing$1,415.00 to $XX,XXX.XX
per 200 square feetAverage Price
Prices in the Trade Show Displays market range from $1,415.00 to $XX,XXX.XX, depending on Display Type, Customization, Extra Features and Quantity. For example, lower prices are associated with Tabletop displays ($25 to $2,000), Panel displays ($4,000 to $12,000) and Pop-up displays ($100 to $16,000), whereas higher prices are associated with Truss displays ($3,000 to $30,000), Modular displays ($6,000 to $40,000) and Digital displays ($3,000 to $60,000).
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Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Trade Show Displays Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Trade Show Displays market, prices in the US have declined -0.3% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more
United States (2022-2025)
United States (2025-2028)
Compound Annual Growth Rate
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Cost Analysis - Total Cost of Ownership for Trade Show Displays
Total cost of ownership is High in the Trade Show Displays market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs.
Negotiated Before
Customization
Implementation
Billed During
Travel
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to -0.6 in the United States. Buyer power is most positively impacted by Recent Developments. It is most negatively impacted by Market Share Concentration. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Buyer power forecasts: your glimpse into the future
Develop strategies for the upcoming year and identify unforeseen opportunities for buying now
- Actionable "Buy Now" and "Buy Later" insights
- Near-real-time updates to current and forecast Buyer Power Scores
- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as Medium, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Plastic & Resin Manufacturers
- Nonferrous Metal Foundry Products manufactures'
- Textile Mills
2nd
Tier Suppliers
- Petroleum Refiners
- Inorganic Chemical Manufacturers in the US
- Synthetic Fiber Manufactures
Biggest Trade Show Displays Suppliers in the US by Revenue
The largest Trade Show Displays vendors by revenue in the US are Mch Group Ag, Diper Exhibitions and Moss Inc. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Fastsigns International Inc. | Global | Carrollton, TX | 1,001-10,000 | < 5 | ||||
| InterGlobal Exhibits Group | Global | Englewood, CO | 51-100 | < 5 | ||||
| Mauk Design | National | San Francisco, CA | <25 | < 5 | ||||
| Diper Exhibitions | International | Orlando, FL | 25-50 | < 5 | ||||
| Moss Inc. | International | Elk Grove Village, IL | 251-500 | < 5 | ||||
| Orbus LLC | National | Woodridge, IL | 251-500 | < 5 | ||||
| Skyline Displays LLC | Global | St Paul, MN | 1,001-10,000 | < 5 | ||||
| Mch Group Ag | Global | US | < 5 | |||||
| The Trade Group | Local | Carrollton, TX | 101-250 | < 5 | ||||
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Profit Analysis
The average profit margin across vendors in the Trade Show Displays market is 9.7% and rising. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Purchases. The cost trend for this component is rising, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
Low vendor risk adds to buyer power by lowering the probability that a provider will cease to provide services.
The market share concentration is low with many vendors in the market. This helps keep prices stable since high competition gives buyers an abundance of options and pricing selections.
Moderate supply chain risk indicates that buyers are at moderate risk of experiencing unexpected shifts in market prices or service disruptions due to vulnerabilities in their provider’s supply chain.
Most trade shows are not regulated by state or federal law; instead, they are governed by organizational rules established by institutions such as the American exposition services. These rules pertain to the different types of booth configurations, anti suitcasing practices, proper insurance and licensing, and others.
The United States is a net importer of demonstration models, meaning it imports more than it exports. This enhances foreign competition within the market but suggests that buyers may have wider international choices, potentially impacting delivery times and costs.
Supplier Information
Diper Exhibitions
Diper Exhibitions is a private company operating internationally in the manufacturing sector. The company's offerings include trade show displays. Founded in 1986, the company is currently headquartered in Orlando, Florida, United States of America with an estimated 37 employees. Subscribe to learn more
Fastsigns International Inc.
Fastsigns International Inc. is a private company operating globally in the construction and manufacturing sectors. The company's offerings include interactive kiosks, storefront signage, illuminated signs, industrial signage, sign installation. Founded in 1985, the company is currently headquartered in Carrollton,... Subscribe to learn more
InterGlobal Exhibits Group
InterGlobal Exhibits Group is a private company operating globally in the manufacturing sector. The company's offerings include trade show displays. Founded in 1996, the company is currently headquartered in Englewood, Colorado, United States of America with an estimated 75 employees. Subscribe to learn more
Mauk Design
Mauk Design is a private company operating nationally in the manufacturing sector. The company's offerings include trade show displays. Founded in 1986, the company is currently headquartered in San Francisco, California, United States of America with an estimated 25 employees. Subscribe to learn more
Mch Group Ag
MCH Group AG is a private company operating in the manufacturing sector. The company's offerings include trade show displays. The company is currently headquartered in United States of America. Subscribe to learn more
Moss Inc.
Moss Inc. is a private company operating internationally in the construction, manufacturing and professional, scientific & technical services sectors. The company's offerings include store fixture installation, graphic display services and trade show displays. Founded in 1975, the company is currently headquartered... Subscribe to learn more
Orbus LLC
Orbus LLC is a private company operating nationally in the manufacturing sector. The company's offerings include trade show displays. Founded in 2001, the company is currently headquartered in Woodridge, Illinois, United States of America with an estimated 500 employees. Subscribe to learn more
Skyline Displays LLC
Skyline Displays LLC is a private company operating globally in the manufacturing sector. The company's offerings include trade show displays. Founded in 1980, the company is currently headquartered in St Paul, Minnesota, United States of America with an estimated 5500 employees. Subscribe to learn more
The Trade Group
The Trade Group is a private company operating locally in the manufacturing sector. The company's offerings include trade show displays. Founded in 1986, the company is currently headquartered in Carrollton, Texas, United States of America with an estimated 150 employees. Subscribe to learn more
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Procurement Management KPIs for the Trade Show Displays Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Lead Conversion % and Lead-to-Opportunity %. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Delivery Time and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Lead Conversion % |
|
Number of total new customers that purchase products from the buyer. Number of total new customers that are repeat customers |
The overall marketing appearance of the trade show booth should help lead retention. The trade display should also increase the conversion rate. |
| Lead-to-Opportunity % |
|
The number of business connections made from the event The number of visitors that visit the display. |
The trade show display should help give potential buyers more awareness of their brand. The trade show display should help increase company reignition and networking abilities |
|
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Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Product Lines
What materials do you use in your displays?
What customization options do you offer?
Business Continuity
How much inventory do you keep on hand?
What is your past experience working with companies of my size?
Customer Support
What is your customer retention rate?
What is the average length of your customer relationships?
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Trade Show Displays RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should describe their organization(s), including their size and location(s).
Buyers should indicate whether they are already purchasing trade show displays through another vendor.
Statement Of Need
Buyers should provide a detailed list of the types and dimensions of the trade show displays they wish to purchase.
Buyers must explain all details related to the displays, such as color, designs, logos, lighting and shelves.
Project Budget
Buyers should indicate desired payment options and contract terms.
Buyers should state their expectations for delivery and installation costs
The RFP process made easy
Find out how you can access RFP templates for 800+ procurement categories to start writing better, more consistent RFPs.
We display average pricing information, trends and market data.
Our Reports include:
- Opportunity assessment
- Market dynamics
- Recent developments
- Positive and warning trends
- Buyer power levers
- Price environment and market pricing
- Geographic wage rates
- Global market updates
- Total cost of ownership
- Cost structure benchmarks and analysis
- Supply chain and vendors
- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
- Vendor management and KPIs
- Sourcing strategy guidance
