Procurement Market Intelligence Report
Automobile & Light Truck Tires
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Automobile & Light Truck Tires Global Overview
Definition
Summary
This report is intended to assist buyers of automobile and light truck tires, which are pneumatic tires for passenger cars and sport-utility vehicles as well as trucks no heavier than 6,000 pounds. Manufacturers and wholesalers worldwide supply automobile and light truck tires to original equipment manufacturers and the aftermarket.
This Report Includes:
- New Tires
- Replacement Tires
Not in this Report:
- Recycled Tires
- Rims
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Global Automobile & Light Truck Tires Procurement Trends
Discover the top international trends affecting procurement in the global Automobile & Light Truck Tires market.
Warning Trends
Tariffs to negatively impact the commercial vehicles and components sector
- In June, the Trump Administration implemented 25.0% tariffs on all automobile and automobile parts imported into the United States, except for those imported from the United Kingdom, which face a reduced 10.0% tariff rate. Additionally, the administration raised tariffs on the import of aluminum, copper, and steel to 50.0%, all vital inputs for automotive manufacturing, and raised the tariffs on heavy trucks made outside the United States to 25.0%.
- In 2024, the value of automotive imports totaled $388.9 billion, which accounted for over a quarter of the total US automotive market revenue that year. Thus, these tariffs are likely to significantly increase the cost of motor vehicles, parts, and maintenance services, as both foreign manufacturers and domestic manufacturers with foreign sub-suppliers face higher import costs.
- According to the US International Trade Commission, Mexico and Canada account for 47.4% of motor vehicle imports to the United States, and 54.1% of motor vehicles bodies and parts. According to Anderson Economic Group (AEG), a Michigan-based economic consultancy, the broad-based 25.0% tariff could raise new car prices by $1,000 to $4,000, and up to $10,000 if manufacturers are unable to mitigate the tariff’s impact.
- Germany is a major exporter of crane trucks, vehicles, vehicle seating and interior trim, and other components in the sector. The higher automotive and metals tariffs will mean that many German companies, even those operating in the United States, will face higher costs to import subcomponents to their facilities in the United States.
- According to Telemetry Insights, many auto parts suppliers will be unable to absorb the tariffs or adjust to mitigate the tariff impact (e.g., relocating their facilities or splitting efforts across three countries). The introduction of 50.0% metals tariffs could drive up production costs further.
Global Automobile & Light Truck Tires Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 Europe | 129,390 |
| #2 Oceania & Southeast Asia | 103,730 |
| #3 China | 86,705 |
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Geography Drilldown - US & Canada
Average Cost of Automobile & Light Truck Tires
United States
2026 Market Pricing$80.00 to $XXX.XX
per tireCanada
Average Price
Prices in the Automobile & Light Truck Tires market range from $80.00 to $XXX.XX, depending on Tire Size and Type, Brand Reputation and Quality and Condition. For example, lower prices are associated with 15-inch budget all-season tires ($80.00 to $ 150 per tire), whereas higher prices are associated with 20-inch performance tires ($150 to $280 per tire).
Need the scoop on international price trends?
Between our Europe and Canada collections, we provide price data for 350 markets so you can instantly compare prices across borders. Or, use our custom research services for intel on prices in any region across the globe.
Automobile & Light Truck Tires Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Automobile & Light Truck Tires market, prices in the US have grown 2.9% from 2022 to 2025. Meanwhile, the recent three-year CAGR for Canada is +0.6%.
United States (2022-2025)
Canada (2016-2019)
Compound Annual Growth Rate
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Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.
Cost Analysis - Total Cost of Ownership for Automobile & Light Truck Tires
Total cost of ownership is Medium in the Automobile & Light Truck Tires market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Emergencies may raise the total cost of ownership unexpectedly.
Negotiated Before
Installation
Billed During
Maintenance
Unforeseen
Emergencies
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to -2.1 in the United States. Buyer power is most positively impacted by Recent Developments. It is most negatively impacted by Forecast Price Trend. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
Canada
Buyer power forecasts: your glimpse into the future
Develop strategies for the upcoming year and identify unforeseen opportunities for buying now
- Actionable "Buy Now" and "Buy Later" insights
- Near-real-time updates to current and forecast Buyer Power Scores
- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as Very High, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Plastic & Resin Manufacturers
- Iron & Steel Manufacturers
- Rubber Product Manufacturing in the US
- Steel Rolling & Drawing in the US
2nd
Tier Suppliers
- Aluminum Manufacturers
- Industrial Machinery & Equipment Wholesalers
- Petrochemical Manufacturers
- Iron Ore Miners
- Petrochemical Manufacturing in the US
- Iron & Steel Manufacturing in the US
Biggest Automobile & Light Truck Tires Suppliers in the US by Revenue
The largest Automobile & Light Truck Tires vendors by revenue in the US are The Goodyear Tire & Rubber Company, American Tire Distributors Inc. and Cooper Tire & Rubber Co. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Continental Ag | Global | Hanover, DE | >10,001 | 10-15 | ||||
| The Goodyear Tire & Rubber Company | Global | AKRON | >10,000 | 20-25 | ||||
| Bridgestone Corporation | Global | Tokyo, JP | >10,001 | 5-10 | ||||
| American Tire Distributors Inc. | International | Huntersville, NC | 1,001-10,000 | 5-10 | ||||
| Hankook Tire | Global | Seongnam-si, KR | >10,001 | < 5 | ||||
| Sumitomo Corp | Global | Tokyo, JP | >10,001 | < 5 | ||||
| The Yokohama Rubber Co., Ltd | Global | Tokyo, JP | >10,001 | < 5 | ||||
| Toyo Tire & Rubber Co. Ltd. | Global | Itami, JP | >10,001 | < 5 | ||||
| Compagnie Generale Des Etablissements Michelin | Global | Clermont-Ferrand, FR | >10,001 | < 5 | ||||
Looking for a list of suppliers by country?
Subscribers can access vendor information on Canadian and European suppliers, too. We also offer custom research services to help with vendor sourcing anywhere in the world.
Profit Analysis
The average profit margin across vendors in the Automobile & Light Truck Tires market is 4.1% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Purchases. The cost trend for this component is stagnating, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
Changes in the price of rubber present a considerable risk for tire manufacturers. Because the vast majority of natural rubber is produced in a small region of Southeast Asia, unfavorable weather or agricultural diseases can devastate rubber production and lead to spikes in this input’s price.
The automobile and light truck tire market is moderately concentrated, with a small number of companies having dominated the market for decades. The top four suppliers operate dozens of subsidiaries and distinct brand names, and together they account for between 30.0% and 50.0% of market revenue in the current period.
Automakers and tire resellers are the largest buying industries of automobile tires. Both of these industries are impacted by fluctuations in the global economy, which affect demand for new vehicles and replacement tires.
As the United States is a net importer of tires, buyers may have increased bargaining power with international suppliers that are eager to penetrate the market.
Supplier Information
Continental Ag
Continental Ag is a public company operating globally in the manufacturing and manufacturing sectors. The company's offerings include conveyor systems, commercial truck tires and automobile & light truck tires. Founded in 1871, the company is currently headquartered in Hanover, Germany with an estimated employee... Subscribe to learn more
The Goodyear Tire & Rubber Company
Goodyear Tire & Rubber Co. (OH) is a global designer, developer, and distributor of tires for automobiles, motorcycles, trucks, aircraft, and related applications. Its brand portfolio includes, among others, Goodyear, Cooper, Dunlop, Kelly, Mastercraft, Roadmaster, Debica, Sava, Fulda, Mickey Thompson, Avon,... Subscribe to learn more
American Tire Distributors Inc.
American Tire Distributors Inc. is a private company operating internationally in the manufacturing sector. The company's offerings include automobile & light truck tires. Founded in 1935, the company is currently headquartered in Huntersville, North Carolina, United States of America with an estimated 5500... Subscribe to learn more
Bridgestone Corporation
Bridgestone Corporation is a public company operating globally in the manufacturing, manufacturing and other services (except public administration) sectors. The company's offerings include truck wheels, commercial truck tires, automobile & light truck tires and vehicle inspection services. Founded in 1931,... Subscribe to learn more
Compagnie Generale Des Etablissements Michelin
Compagnie Generale Des Etablissements Michelin is a public company operating globally in the manufacturing and manufacturing sectors. The company's offerings include commercial truck tires, automobile & light truck tires and industrial wheels. Founded in 1889, the company is currently headquartered in Clermont-Ferrand,... Subscribe to learn more
Cooper Tire & Rubber Co
Cooper Tire & Rubber Co is a public company operating globally in the manufacturing sector. The company's offerings include commercial truck tires, heavy-duty otr tires and automobile & light truck tires. Founded in 1914, the company is currently headquartered in FINDLAY, Ohio, United States of America with... Subscribe to learn more
Hankook Tire
Hankook Tire is a public company operating globally in the manufacturing sector. The company's offerings include commercial truck tires and automobile & light truck tires. Founded in 1941, the company is currently headquartered in Seongnam-si, South Korea with an estimated employee count of over 10,000. Subscribe to learn more
Pirelli & C. S.P.A.
Pirelli & C. S.P.A. is a public company operating globally in the manufacturing sector. The company's offerings include commercial truck tires and automobile & light truck tires. Founded in 1872, the company is currently headquartered in Milan, Italy with an estimated employee count of over 10,000. Subscribe to learn more
Sumitomo Corp
Sumitomo Corp is a public company operating globally in the mining, manufacturing, manufacturing and real estate & rental & leasing sectors. The company's offerings include oil & gas casing & tubing, earthmoving machine rental, aerial lift rental, industrial truck rental, automobile & light truck tires. Founded... Subscribe to learn more
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Procurement Management KPIs for the Automobile & Light Truck Tires Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Average Order Value and Customer Satisfaction (CSAT). Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Delivery and Installation and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Average Order Value |
|
Total revenue Number of orders |
The average order value represents the revenue generated from the average order. The average order value can be used to assess a company’s ability to provide large volumes of tires. |
| Customer Satisfaction (CSAT) |
|
Number of positive customer responses Number of customer responses |
Customer satisfaction represents customers’ overall satisfaction with a company. Customer satisfaction can be used to determine whether customer improvements are required. |
|
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Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Distribution
What systems do you have in place to ensure accurate order fulfillment?
How many steps are necessary to fulfill an order?
Regulation
Are you in compliance with all NHTSA and DOT regulations?
Are you a member of any industry associations?
Supply Chain Risk
Are you vertically integrated with any of your suppliers or downstream distributors?
How do you deal with changing input prices? More specifically, how are you handling the plummeting price of crude oil amidst the COVID-19 pandemic?
The ultimate prep for procurement negotations
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Automobile & Light Truck Tires RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should give an overview of their organizations, including their industry, products and services offered, location(s) and type of ownership.
Buyers should briefly mention how many and what types of tires are required.
Statement Of Need
Buyers should outline all pertinent characteristics the tires must have (e.g. brands, new or retreaded, width, rim diameter, tire load index, speed rating).
Buyers should describe their need for any customization.
Project Budget
Buyers should specify the total budget for the tires.
Vendors should include a cost schedule for their tires, as well as any other costs for which buyers are responsible (e.g. shipping, disposal fees).
The RFP process made easy
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We display average pricing information, trends and market data.
Our Reports include:
- Opportunity assessment
- Market dynamics
- Recent developments
- Positive and warning trends
- Buyer power levers
- Price environment and market pricing
- Geographic wage rates
- Global market updates
- Total cost of ownership
- Cost structure benchmarks and analysis
- Supply chain and vendors
- Global supplier breakdown
- Market share concentration
- Regulation and business requirements
- Vendor management and KPIs
- Sourcing strategy guidance
