Procurement Market Intelligence Report
Industrial Robots
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Industrial Robots Global Overview
Definition
Summary
An industrial robot is a mechanical device used by manufacturers in a variety of industries, including the automotive, electronics, and metalworking machinery industries. They are designed to perform dangerous or repetitive tasks with a higher degree of accuracy than human workers. Industrial robots are primarily sold by robot manufacturers and robot integrators.
This Report Includes:
- Cartesian Robots
- Articulated Robots
- Cylindrical Robots
- Delta Robots
- Polar Robots
Not in this Report:
- Service Robots
- Collaborative Robots
Global Industrial Robots Procurement Trends
Discover the top international trends affecting procurement in the global Industrial Robots market.
Warning Trends
Tariffs to negatively impact the industrial manufacturing and processing machinery sector
- The Trump Administration’s reciprocal tariffs, which apply general tariff rate increases to most leading US trade partners, are set to take effect on August 7, after the administration finalized the rates on August 1. As a result, leading sources of industrial equipment imports face significantly increased tariffs, including Canada (35.0%), China (54.0%), the European Union (15.0%), Japan (15.0%), Mexico (25.0%), and South Korea (15.0%).
- Additionally, the administration increased tariffs on aluminum and steel, common input materials for industrial machinery, to 50.0%, which is likely to increase input costs for suppliers operating inside the United States.
- China, Mexico, and Japan are three of the top sources of US machinery imports, accounting for about 50.0% of US imports in total. In addition to the increased costs from tariffs on these countries, the Japanese and Mexican machinery sectors could face increased financial risk as a large share of their revenue comes from US clients.
- According to the Association of Equipment Manufacturers, the increase in tariff rates on steel and aluminum in 2018 led to a 78.0% increase in domestic equipment production costs, a trend that may be repeated following the latest increases in steel and aluminum tariffs.
- Suppliers that source machinery or parts from tariff-affected countries may see supply chain disruptions or extended lead times as they seek alternative suppliers to mitigate tariff impacts. In addition, buyers seeking to rent industrial machinery will likely see higher rental rates as dealers pass on higher costs and possibly limited available units if supply chain issues occur.
United States announces new tariffs on all imported steel
- In February 2025, the United States announced 25.0% tariffs on all imported steel with no exemptions or exceptions. The tariffs took effect on March 12, 2025. On June 4th, these tariffs were increased further to 50%. These tariffs were not impacted by a recent court decision that temporarily suspended duties on certain goods as they were implemented under Section 232 of the Trade Expansion Act.
- Previously, countries such as Canada, Mexico, and Brazil, the top exporters of steel to the United States, had exemptions from tariffs. These have now been removed and all imported steel, regardless of origin, will be subject to the 50.0% tariff. However, on May 8th, the US announced an agreement with the United Kingdom to remove all levies on steel exported from the UK.
- When tariffs on steel imports were introduced in March 2018, they contributed to an increase in the price of steel and steel products. According to the Bureau of Labor Statistics, the price of steel-milled products increased by 10.2% in the year after the tariffs were implemented. This market heavily relies on steel as an input and may be impacted by this policy.
United States announces new tariffs on all imported aluminum
- In February 2025, the United States announced 25.0% tariffs on all imported aluminum with no exemptions or exceptions. The tariffs took effect on March 12, 2025. On June 4th, these tariffs were increased further to 50%. These tariffs were not impacted by a recent court decision that temporarily suspended duties on certain goods as they were implemented under Section 232 of the Trade Expansion Act.
- Previously, countries such as Canada and Mexico, two of the top exporters of aluminum to the United States, had exemptions from tariffs and the rate was only 10.0%. These have now been removed and all imported aluminum, regardless of origin, will be subject to the 50.0% tariff.
- When tariffs on imported aluminum were implemented in March 2018, aluminum prices rose modestly. According to the Bureau of Labor Statistics (BLS), prices rose 1.2% in the year after the tariffs were introduced. Because this market relies on aluminum as an input, it may be impacted by this policy.
Global Industrial Robots Market - Suppliers by Region
| Country/Region | Number of Suppliers |
|---|---|
| #1 China | 840 |
| #2 Europe | 805 |
| #3 United States | 305 |
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2
Geography Drilldown - US
Average Cost of Industrial Robots
United States
2026 Market Pricing$25,000.00 to $XXX,XXX.XX
per robotAverage Price
Prices in the Industrial Robots market range from $25,000.00 to $XXX,XXX.XX, depending on Robot Types, Size and Technical Specifications. For example, lower prices are associated with Six-axis robot arm ($20,000 to $55,000 per robot), Simple machine-tending and Product loading and unloading robots, whereas higher prices are associated with Screwdriving robots, Adhesive bonding robots and Custom-built robots ($102,000 to $500,000 per robot).
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Industrial Robots Category Price Trends
Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Industrial Robots market, prices in the US have grown 1.8% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more
United States (2022-2025)
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Cost Analysis - Total Cost of Ownership for Industrial Robots
Total cost of ownership is High in the Industrial Robots market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Hidden Fees may raise the total cost of ownership unexpectedly.
Negotiated Before
Installation
Transportation
Billed During
Software
Training
Warranties
Unforeseen
Hidden Fees
Buyer Power in Procurement Negotiations
In 2026, buyer power amounts to -3.3 in the United States. Buyer power is most positively impacted by Market Share Concentration. It is most negatively impacted by Average Vendor Risk. Subscribers can access details on eight other factors that impact buyer power. Learn more
United States
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- Methodology and weightings for Buyer Power Score Components
Supply Chain Risk
The average level of supply chain risk is assessed as High, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:
1st
Tier Suppliers
- Metal Wholesalers
- Ferrous Metal Foundry Product Manufacturers
- Industrial Machinery & Equipment Wholesalers
- Nonferrous Metal Foundry Product Manufacturers
- Electronics Wholesalers
2nd
Tier Suppliers
- Metal Pipe & Tube Manufacturers
- Iron & Steel Manufacturers
- Metalworking Machinery Manufacturers
- Aluminum Manufacturers
- Software & Electrical Component Manufacturers
Biggest Industrial Robots Suppliers in the US by Revenue
The largest Industrial Robots vendors by revenue in the US are Seiko Epson Corp, Kawasaki Heavy Industries Ltd and Stellantis N.V. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more
| Supplier | Operational Size | Headquarters | Number of Employees | Market Share (%) | Market Share Performance (3yr trend) | Total Revenue ($ million) | Profit Level (%) | Risk Level |
|---|---|---|---|---|---|---|---|---|
| Kawasaki Heavy Industries Ltd | Global | Tokyo, JP | >10,001 | 10-15 | ||||
| Stellantis N.V. | Global | Hoofddorp, NL | >10,001 | 10-15 | ||||
| Mitsubishi Chemical Holdings Corporation | Global | Tokyo, JP | >10,001 | 15-20 | ||||
| Midea Group Co. Ltd | Global | Foshan, CN | >10,001 | 15-20 | ||||
| Abb Ltd | Global | Zurich | >10,000 | 15-20 | ||||
| Fanuc Corporation | Global | Oshino, JP | 1,001-10,000 | 20-25 | ||||
| Seiko Epson Corp | Global | Suwa, JP | >10,001 | 5-10 | ||||
| OMRON Corporation | Global | Kyoto, JP | >10,001 | < 5 | ||||
| Yaskawa Electric Corporation | Global | Kitakyushu, JP | >10,001 | < 5 | ||||
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Profit Analysis
The average profit margin across vendors in the Industrial Robots market is 8.3% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Purchases. The cost trend for this component is rising, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more
Vendor & Supply Chain Analysis
Financial risk among suppliers is low on average but can vary depending on the individual supplier. Large-scale suppliers that are vertically integrated and serve many different industries and applications with different products and services generally carry a low risk of bankruptcy; however, smaller suppliers that are more reliant on one product or customer base to generate revenue face greater financial risk should demand drop significantly.
Market share concentration in this market is high, with the top four industrial robot suppliers accounting for about 80.0% of total market revenue. The presence of large-scale suppliers with established reputations makes it harder for new entrants to gain a foothold in the market, limiting market competition and potential price cuts in addition to hampering buyer negotiation power.
Supply chain risk in the industrial robots market is high, which can harm buyer power. Upstream suppliers in this market manufacture raw materials such as iron, steel, and aluminum. Iron, steel, and aluminum manufacturers are at high risk of supply chain disruptions due to high volatility in the prices of steel and aluminum, which has intensified during the past three years due to supply shocks caused by the coronavirus pandemic and the Russian invasion of Ukraine.
Regulation in the industrial robot market is minimal, though the pace of regulatory change is moderate. Despite there being no applicable national, state, or local regulations, the American National Standards Institute (ANSI) and the Robotics Industries Association (RIA) list requirements for manufacturing, remanufacturing, and rebuilding industrial robots, as well as for system integration and installation.
The United States is a net importer of industrial robots. Buyers have a broader spectrum of robotic technologies and pricing options to choose from globally but may have additional costs in the form of tariffs and logistics associated with importing.
Supplier Information
Kawasaki Heavy Industries Ltd
Kawasaki Heavy Industries Ltd is a public company operating globally in the manufacturing sector. The company's offerings include front-end loaders, industrial robots, circular saws, all-terrain vehicles and hydraulic turbines. Founded in 2013, the company is currently headquartered in Tokyo, Japan with an... Subscribe to learn more
Stellantis N.V.
Stellantis N.V. is a public company operating globally in the manufacturing sector. The company's offerings include industrial robots and passenger vehicles. Founded in 2014, the company is currently headquartered in Hoofddorp, Netherlands with an estimated employee count of over 10,000. Subscribe to learn more
Abb Ltd
ABB Ltd. is a global technology company that offers comprehensive electrification, robotics, automation, and motion solutions, primarily serving the distribution utilities, renewables, and transport & infrastructure markets. It organizes its business into four segments: the Electrification segment, which Subscribe to learn more
Midea Group Co. Ltd
Midea Group Co. Ltd is a public company operating globally in the manufacturing sector. The company's offerings include industrial robots, conveyor systems, automatic palletizers and pharmacy automation systems. Founded in 2000, the company is currently headquartered in Foshan, China with an estimated employee... Subscribe to learn more
Mitsubishi Chemical Holdings Corporation
Mitsubishi Chemical Holdings Corporation is a public company operating globally in the manufacturing and manufacturing sectors. The company's offerings include noble & elemental gases, industrial use gases, industrial robots, pallet trucks and gas pressure regulators. Founded in 2005, the company is currently... Subscribe to learn more
Fanuc Corporation
Fanuc Corporation is a public company operating globally in the manufacturing sector. The company's offerings include injection molding machines and industrial robots. Founded in 1972, the company is currently headquartered in Oshino, Japan with an estimated 5500 employees. Subscribe to learn more
Seiko Epson Corp
Seiko Epson Corp is a public company operating globally in the manufacturing and manufacturing sectors. The company's offerings include printing & writing paper, industrial robots, computer printers, printer toner, ink cartridges. Founded in 1942, the company is currently headquartered in Suwa, Japan with... Subscribe to learn more
OMRON Corporation
OMRON Corporation is a public company operating globally in the manufacturing and professional, scientific & technical services sectors. The company's offerings include industrial robots, machine vision cameras, ticket dispensing machines, process control systems services and instrumented control systems Subscribe to learn more
Staubli International AG
Staubli International AG is a private company operating globally in the manufacturing sector. The company's offerings include industrial robots. Founded in 1892, the company is currently headquartered in Pfäffikon, Zurich, Switzerland with an estimated 5500 employees. Subscribe to learn more
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Procurement Management KPIs for the Industrial Robots Market
Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Average Response Time and Cost of Goods Sold. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Planning and other factors.
| KPI | Level of Importance (1-5) | Measurements | Key Considerations |
|---|---|---|---|
| Average Response Time |
|
Time of query Time of response |
The average response time measures the average time it takes for vendors to respond to buyers' queries. Average response times may differ according to the day of the week, or whether or not the query is submitted during business hours. Buyers should specify which issues may be deemed high priority or critical that would warrant faster response times compared to other less critical or impactful issues. |
| Cost of Goods Sold |
|
Total revenue Total labor cost Total material cost Total service cost Total delivery cost |
The cost of goods sold takes into account the costs of labor, material, service, and delivery. The cost of goods sold can be used to determine profitability. The cost of goods sold can be used to determine pricing strategies. For example, should average wages increase, and wages make up a considerable portion of the buyers' cost structure relative to other vendors in this market, these vendors may be more inclined to pass these increased costs onto buyers and raise prices. |
Questions to Ask During Procurement Negotiations
How can I gain leverage during negotiations?
Technology
Do you install and integrate the safety features?
Do you provide software for offline programming?
Experience and Expertise
Do you have experience providing industrial robots for companies in my industry?
What industry do you most commonly supply industrial robots for?
Value-Added Services
What training services are included in your quoted price?
What kind of phone support do you offer? Do you offer 24/7 engineering support and site visits?
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Industrial Robots RFP Guidelines
What should my RFP include?
Organizational Overview
Buyers should describe their organizations and explain why they are seeking industrial robots.
Buyers need to give a description of what the robots will be doing, as well as where and how. This overview should give vendors enough information to quickly evaluate whether they can provide robots that accomplish the anticipated tasks efficiently enough.
Statement Of Need
Buyers must provide the intended application of the industrial robot, the number of robots that will be part of the system, and whether the robots will have specialized EOAT.
Buyers need to include a detailed description of the physical layout of the facility in which the robot will be placed, including details about transfer positions, doors, passages, inclines, and other physical characteristics.
Project Budget
Buyers should explicitly state the amount of the contract award.
Buyers should explain when and how many payments will be made.
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- Opportunity assessment
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- Supply chain and vendors
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