Procurement Market Intelligence Report

Industrial Robots
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Industrial Robots Global Overview

Definition

Summary

An industrial robot is a mechanical device used by manufacturers in a variety of industries, including the automotive, electronics, and metalworking machinery industries. They are designed to perform dangerous or repetitive tasks with a higher degree of accuracy than human workers. Industrial robots are primarily sold by robot manufacturers and robot integrators.

This Report Includes:

  • Cartesian Robots
  • Articulated Robots
  • Cylindrical Robots
  • Delta Robots
  • Polar Robots

Not in this Report:

  • Service Robots
  • Collaborative Robots

Global Industrial Robots Procurement Trends

Discover the top international trends affecting procurement in the global Industrial Robots market.

Warning Trends


Tariffs to negatively impact the industrial manufacturing and processing machinery sector

  • The Trump Administration’s reciprocal tariffs, which apply general tariff rate increases to most leading US trade partners, are set to take effect on August 7, after the administration finalized the rates on August 1. As a result, leading sources of industrial equipment imports face significantly increased tariffs, including Canada (35.0%), China (54.0%), the European Union (15.0%), Japan (15.0%), Mexico (25.0%), and South Korea (15.0%).
  • Additionally, the administration increased tariffs on aluminum and steel, common input materials for industrial machinery, to 50.0%, which is likely to increase input costs for suppliers operating inside the United States.
  • China, Mexico, and Japan are three of the top sources of US machinery imports, accounting for about 50.0% of US imports in total. In addition to the increased costs from tariffs on these countries, the Japanese and Mexican machinery sectors could face increased financial risk as a large share of their revenue comes from US clients.
  • According to the Association of Equipment Manufacturers, the increase in tariff rates on steel and aluminum in 2018 led to a 78.0% increase in domestic equipment production costs, a trend that may be repeated following the latest increases in steel and aluminum tariffs.
  • Suppliers that source machinery or parts from tariff-affected countries may see supply chain disruptions or extended lead times as they seek alternative suppliers to mitigate tariff impacts. In addition, buyers seeking to rent industrial machinery will likely see higher rental rates as dealers pass on higher costs and possibly limited available units if supply chain issues occur.

United States announces new tariffs on all imported steel

  • In February 2025, the United States announced 25.0% tariffs on all imported steel with no exemptions or exceptions. The tariffs took effect on March 12, 2025. On June 4th, these tariffs were increased further to 50%. These tariffs were not impacted by a recent court decision that temporarily suspended duties on certain goods as they were implemented under Section 232 of the Trade Expansion Act.
  • Previously, countries such as Canada, Mexico, and Brazil, the top exporters of steel to the United States, had exemptions from tariffs. These have now been removed and all imported steel, regardless of origin, will be subject to the 50.0% tariff. However, on May 8th, the US announced an agreement with the United Kingdom to remove all levies on steel exported from the UK.
  • When tariffs on steel imports were introduced in March 2018, they contributed to an increase in the price of steel and steel products. According to the Bureau of Labor Statistics, the price of steel-milled products increased by 10.2% in the year after the tariffs were implemented. This market heavily relies on steel as an input and may be impacted by this policy.

United States announces new tariffs on all imported aluminum

  • In February 2025, the United States announced 25.0% tariffs on all imported aluminum with no exemptions or exceptions. The tariffs took effect on March 12, 2025. On June 4th, these tariffs were increased further to 50%. These tariffs were not impacted by a recent court decision that temporarily suspended duties on certain goods as they were implemented under Section 232 of the Trade Expansion Act.
  • Previously, countries such as Canada and Mexico, two of the top exporters of aluminum to the United States, had exemptions from tariffs and the rate was only 10.0%. These have now been removed and all imported aluminum, regardless of origin, will be subject to the 50.0% tariff.
  • When tariffs on imported aluminum were implemented in March 2018, aluminum prices rose modestly. According to the Bureau of Labor Statistics (BLS), prices rose 1.2% in the year after the tariffs were introduced. Because this market relies on aluminum as an input, it may be impacted by this policy.

Global Industrial Robots Market - Suppliers by Region

Country/Region Number of Suppliers
#1 China 840
#2 Europe 805
#3 United States 305

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  • Canada
  • United States
  • Mexico
  • Latin America
  • South America
  • India
  • China
  • Europe
  • Africa & Middle East
  • Australi & New Zealand
  • Oceania & Southeast Asia

2

Geography Drilldown - US

Average Cost of Industrial Robots

United States

2026 Market Pricing
$25,000.00 to $XXX,XXX.XX
per robot

Average Price

Prices in the Industrial Robots market range from $25,000.00 to $XXX,XXX.XX, depending on Robot Types, Size and Technical Specifications. For example, lower prices are associated with Six-axis robot arm ($20,000 to $55,000 per robot), Simple machine-tending and Product loading and unloading robots, whereas higher prices are associated with Screwdriving robots, Adhesive bonding robots and Custom-built robots ($102,000 to $500,000 per robot).

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Industrial Robots Category Price Trends

Pricing trends are indicated by the compound annual growth rate (CAGR) during a set period of time. For the Industrial Robots market, prices in the US have grown 1.8% from 2022 to 2025. Subscribers can access price trend forecasts, price driver projections and forward-looking cost structure data. Learn more

United States (2022-2025)

1.8%
Compound Annual Growth Rate
United States (2025-2028)

Compound Annual Growth Rate

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Price trend forecasts are available to subscribers, along with price driver projections and forward-looking cost structure data.

Cost Analysis - Total Cost of Ownership for Industrial Robots

Total cost of ownership is High in the Industrial Robots market. The average cost of ownership differs depending on the contract but generally includes costs negotiated before the contract begins, costs billed during the contract period and unforeseen costs. For example, unforeseen costs in the form of Hidden Fees may raise the total cost of ownership unexpectedly.

Negotiated Before

Installation

Buyers typically purchase a “robot cell” to house their industrial robot and related products. A complete robot cell includes an industrial pedestal for the robot to rest on, caging and safety equipment, end effectors and tool changers, force sensors, fixtures to secure manufactured products, part presenters, cameras and vision systems, and more, each costing several thousand dollars in addition to the cost of the robot.

Transportation

Different delivery methods command different prices. Faster delivery times cost more because vendors use time savings for buyers as leverage to increase the delivery fee.

Billed During

Software

Another factor that adds to the total cost of ownership is software upgrades, which are typically required by buyers after purchasing the industrial robot and are additional charges that the buyer must incur.

Training

Training services supplied by robot suppliers or integrators are typically required to teach people within the buying company how the industrial robot works and how it will help them meet their production goals.

Warranties

Support, maintenance, and repair costs are covered by the robot supplier through the warranty, typically for the first year or two (depending on how long the buyer’s warranty lasts). However, breakdowns that occur after the warranty has ended and the resulting required maintenance can be costly.

Unforeseen

Hidden Fees

Industrial robots require ongoing technical support, and the vendor may charge fees for these services. Technical support fees can add up over the product’s useful life, so buyers should ensure that the vendor can provide comprehensive technical support at affordable rates before finalizing any service agreements.

Buyer Power in Procurement Negotiations

In 2026, buyer power amounts to -3.3 in the United States. Buyer power is most positively impacted by Market Share Concentration. It is most negatively impacted by Average Vendor Risk. Subscribers can access details on eight other factors that impact buyer power. Learn more

United States

-3.3

Buyer power forecasts: your glimpse into the future

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  • Actionable "Buy Now" and "Buy Later" insights
  • Near-real-time updates to current and forecast Buyer Power Scores
  • Methodology and weightings for Buyer Power Score Components

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Supply Chain Risk

The average level of supply chain risk is assessed as High, which has a negative impact on buyer power. The level of supply chain risk is affected by industry volatility, barriers to entry, competition, import penetration, regulation and industry financial risk. Buyers in this market can mitigate procurement and supply chain management risks by monitoring risk levels for individual first and second tier suppliers:

1st

Tier Suppliers

  • Metal Wholesalers
  • Ferrous Metal Foundry Product Manufacturers
  • Industrial Machinery & Equipment Wholesalers
  • Nonferrous Metal Foundry Product Manufacturers
  • Electronics Wholesalers

2nd

Tier Suppliers

  • Metal Pipe & Tube Manufacturers
  • Iron & Steel Manufacturers
  • Metalworking Machinery Manufacturers
  • Aluminum Manufacturers
  • Software & Electrical Component Manufacturers

Biggest Industrial Robots Suppliers in the US by Revenue

The largest Industrial Robots vendors by revenue in the US are Seiko Epson Corp, Kawasaki Heavy Industries Ltd and Stellantis N.V. Subscribers can sort and filter by market share concentration, profit level and other factors. Learn more

Supplier Operational Size Headquarters Number of Employees Market Share (%) Market Share Performance (3yr trend) Total Revenue ($ million) Profit Level (%) Risk Level
Kawasaki Heavy Industries Ltd Global Tokyo, JP >10,001 10-15
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Stellantis N.V. Global Hoofddorp, NL >10,001 10-15
Mitsubishi Chemical Holdings Corporation Global Tokyo, JP >10,001 15-20
Midea Group Co. Ltd Global Foshan, CN >10,001 15-20
Abb Ltd Global Zurich >10,000 15-20
Fanuc Corporation Global Oshino, JP 1,001-10,000 20-25
Seiko Epson Corp Global Suwa, JP >10,001 5-10
OMRON Corporation Global Kyoto, JP >10,001 < 5
Yaskawa Electric Corporation Global Kitakyushu, JP >10,001 < 5

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Profit Analysis

The average profit margin across vendors in the Industrial Robots market is 8.3% and steady. Profit levels shift depending on suppliers' spend on wages, purchases and overhead. The highest cost component for vendors is Purchases. The cost trend for this component is rising, when considering movement between 2025 and 2026. To understand cost forecasts for 2027 and uncover the implications on profit, start your subscription. Learn more

Vendor & Supply Chain Analysis

Financial risk among suppliers is low on average but can vary depending on the individual supplier. Large-scale suppliers that are vertically integrated and serve many different industries and applications with different products and services generally carry a low risk of bankruptcy; however, smaller suppliers that are more reliant on one product or customer base to generate revenue face greater financial risk should demand drop significantly.

Market share concentration in this market is high, with the top four industrial robot suppliers accounting for about 80.0% of total market revenue. The presence of large-scale suppliers with established reputations makes it harder for new entrants to gain a foothold in the market, limiting market competition and potential price cuts in addition to hampering buyer negotiation power.

Supply chain risk in the industrial robots market is high, which can harm buyer power. Upstream suppliers in this market manufacture raw materials such as iron, steel, and aluminum. Iron, steel, and aluminum manufacturers are at high risk of supply chain disruptions due to high volatility in the prices of steel and aluminum, which has intensified during the past three years due to supply shocks caused by the coronavirus pandemic and the Russian invasion of Ukraine.

Regulation in the industrial robot market is minimal, though the pace of regulatory change is moderate. Despite there being no applicable national, state, or local regulations, the American National Standards Institute (ANSI) and the Robotics Industries Association (RIA) list requirements for manufacturing, remanufacturing, and rebuilding industrial robots, as well as for system integration and installation.

The United States is a net importer of industrial robots. Buyers have a broader spectrum of robotic technologies and pricing options to choose from globally but may have additional costs in the form of tariffs and logistics associated with importing.

Supplier Information

Kawasaki Heavy Industries Ltd

Kawasaki Heavy Industries Ltd is a public company operating globally in the manufacturing sector. The company's offerings include front-end loaders, industrial robots, circular saws, all-terrain vehicles and hydraulic turbines. Founded in 2013, the company is currently headquartered in Tokyo, Japan with an... Subscribe to learn more

Stellantis N.V.

Stellantis N.V. is a public company operating globally in the manufacturing sector. The company's offerings include industrial robots and passenger vehicles. Founded in 2014, the company is currently headquartered in Hoofddorp, Netherlands with an estimated employee count of over 10,000. Subscribe to learn more

Abb Ltd

ABB Ltd. is a global technology company that offers comprehensive electrification, robotics, automation, and motion solutions, primarily serving the distribution utilities, renewables, and transport & infrastructure markets. It organizes its business into four segments: the Electrification segment, which Subscribe to learn more

Midea Group Co. Ltd

Midea Group Co. Ltd is a public company operating globally in the manufacturing sector. The company's offerings include industrial robots, conveyor systems, automatic palletizers and pharmacy automation systems. Founded in 2000, the company is currently headquartered in Foshan, China with an estimated employee... Subscribe to learn more

Mitsubishi Chemical Holdings Corporation

Mitsubishi Chemical Holdings Corporation is a public company operating globally in the manufacturing and manufacturing sectors. The company's offerings include noble & elemental gases, industrial use gases, industrial robots, pallet trucks and gas pressure regulators. Founded in 2005, the company is currently... Subscribe to learn more

Fanuc Corporation

Fanuc Corporation is a public company operating globally in the manufacturing sector. The company's offerings include injection molding machines and industrial robots. Founded in 1972, the company is currently headquartered in Oshino, Japan with an estimated 5500 employees. Subscribe to learn more

Seiko Epson Corp

Seiko Epson Corp is a public company operating globally in the manufacturing and manufacturing sectors. The company's offerings include printing & writing paper, industrial robots, computer printers, printer toner, ink cartridges. Founded in 1942, the company is currently headquartered in Suwa, Japan with... Subscribe to learn more

OMRON Corporation

OMRON Corporation is a public company operating globally in the manufacturing and professional, scientific & technical services sectors. The company's offerings include industrial robots, machine vision cameras, ticket dispensing machines, process control systems services and instrumented control systems Subscribe to learn more

Staubli International AG

Staubli International AG is a private company operating globally in the manufacturing sector. The company's offerings include industrial robots. Founded in 1892, the company is currently headquartered in Pfäffikon, Zurich, Switzerland with an estimated 5500 employees. Subscribe to learn more

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Procurement Management KPIs for the Industrial Robots Market

Managing vendor performance throughout the contract period is easier when tracking specific key performance indicators (KPIs). For example, buyers should monitor Average Response Time and Cost of Goods Sold. Buyers may experience better performance throughout their contracts if they establish service level agreements (SLAs) based on Planning and other factors.

KPI Level of Importance (1-5) Measurements Key Considerations
Average Response Time

Time of query

Time of response

The average response time measures the average time it takes for vendors to respond to buyers' queries.

Average response times may differ according to the day of the week, or whether or not the query is submitted during business hours.

Buyers should specify which issues may be deemed high priority or critical that would warrant faster response times compared to other less critical or impactful issues.

Cost of Goods Sold

Total revenue

Total labor cost

Total material cost

Total service cost

Total delivery cost

The cost of goods sold takes into account the costs of labor, material, service, and delivery.

The cost of goods sold can be used to determine profitability.

The cost of goods sold can be used to determine pricing strategies. For example, should average wages increase, and wages make up a considerable portion of the buyers' cost structure relative to other vendors in this market, these vendors may be more inclined to pass these increased costs onto buyers and raise prices.

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Questions to Ask During Procurement Negotiations

How can I gain leverage during negotiations?

Technology

Do you install and integrate the safety features?

Do you provide software for offline programming?

Experience and Expertise

Do you have experience providing industrial robots for companies in my industry?

What industry do you most commonly supply industrial robots for?

Value-Added Services

What training services are included in your quoted price?

What kind of phone support do you offer? Do you offer 24/7 engineering support and site visits?

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Industrial Robots RFP Guidelines

What should my RFP include?

Organizational Overview

Buyers should describe their organizations and explain why they are seeking industrial robots.

Buyers need to give a description of what the robots will be doing, as well as where and how. This overview should give vendors enough information to quickly evaluate whether they can provide robots that accomplish the anticipated tasks efficiently enough.

Statement Of Need

Buyers must provide the intended application of the industrial robot, the number of robots that will be part of the system, and whether the robots will have specialized EOAT.

Buyers need to include a detailed description of the physical layout of the facility in which the robot will be placed, including details about transfer positions, doors, passages, inclines, and other physical characteristics.

Project Budget

Buyers should explicitly state the amount of the contract award.

Buyers should explain when and how many payments will be made.

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